This marketing audit assignment is prepared to objectively analyze the marketing functions of Dymocks, an Australian company.
This report on marketing audit assignment focuses on the situation analysis of Oporto and performs the analysis of segmentation, targeting and positioning of the company.
The report on marketing audit assignment is focussed on the marketing audit of one of the leading retailers in consumer electronics and appliances in Australia, “The Good Guys”.
Marketing Audit Assignment: Case Analysis of Village Cinemas To understand the concept of the marketing audit, the Village Cinemas has been taken as an example in this marketing audit assignment.
The main aim of this marketing audit assignment is to focus on analysing the micro and macro environment of an UK based organization “Marks & Spencer”.