Marketing is the activity or action of promoting a brands products or services to the public using different communication medium with the objective of increasing sales. Marketing is a fundamental requirement for every business making it a primary element that influences business success.
Common Marketing topics include:
Requirement Sample 1: Below is the requirement of a 1200 words Marketing Management and Digital Communications assignment (fig 1.1).
This marketing assignment falls under the literature review category and will be made up of 1200 words and consist of an analysis of 2 separate marketing articles of 600 words each. The assignment requires to be written in the third person, No casual language or reflection is required; it must focus on reviewing only the content discussed in the chosen article. The assignment does not require an executive summary, tables or diagrams.
Literature to be reviewed requires being no more than 5 years of age to ensure the latest information and finding are being reported. Make sure literature is from reputed sources such as peer review journals which guarantees the research finding are authentic. Make sure to counter check the literatures authenticity with other literature reports. Before reviewing the literature, it is important to first introduce the assignment, and then discuss the methods that would be used to accumulate data and information. Explore and focus on the main points discussed in the literature, each articles review requires to be separate but the format of analysis the same to help compare the findings. With the literature review completed, it must outline the main Findings. The reference list must include article and provide a copy or url link leading to the literature used for the review. The assignment must focus on the two selected articles but needs to also include other sources which may have similar concepts and theories.
Requirement Example 2
Assignment example 2 above (fig 1.2) clearly outlines specific deliverables to be addressed on the assignment. The requirement clearly states the assignment type which is an integrated marketing communications campaign. The marketing communications campaign assignment must focus on developing a communication campaign targeting the UK market for the company. The integrated marketing communication campaign must integrate and use at least 2 marketing communication tools and must focus on addressing 5 points as given below:
A well-written assignment requires discussing the reasons for establishing communications such as to Inform, Persuade, Remind, Add Value or Assist Other Efforts. This is the primary reason for establishing any form of communication thus the marketing communications plan needs to outline these reasons clearly. Next, the assignment can turn its focus towards exploring the most suitable marketing communications elements. Some common marketing communication elements include Advertising, Sales Promotion, Personal Selling, Public Relations or Direct & Online Marketing. It is also criteria to include marketing promotional mix strategies such as push and pull strategies which demonstrate the student extensive knowledge on the topic. In addition to these advertising decisions like budget analysis, objective and strategy can be included in the report. Your integrated marketing campaign must cover all major elements of marketing in order to achive merit.
Requirement Example 3: The below marketing assignment requirement file (fig 3) requires students to select one article from either the Marketing week or American marketing association websites. The articles must not be more than 3 weeks old and the literature review must be accompanied by a copy of the selected review article. The assignment must NOT be longer than 600 words with a maximum of 8 references.
The literature review must respond to the following questions as given below:
With a strict word count limit on the above assignment, it is advisable to make sure the assignment focuses on answering the three questions. A short introduction and conclusion no more than 100 words should be given thus allowing maximum word count towards allocated to answering the questions.
With a limited word count, it is essential to focus full attention towards answering the assignment questions. This is a short literature review of a single article and requires you to respond by first identifying marketing issues. Some common marketing issues to expect on marketing articles include; Traffic generation, measuring the marketing campaigns return on investment, securing adequate funding or effectively managing a marketing campaign. Next, you need to identify important stakeholders towards the marketing campaign and how they influence the campaign. Lastly, the student needs to identify and discuss the use of marketing theories on the article and how they influence the marketing campaign. Provide a very short introduction and a concussion while retaining the maximum word count towards responding to the answers.
Above is the detailed marketing rubric for Requirement Example 3 and precise points which need to be included in the assignment. Each point and its weight plays an imperative role towards scoring high grades thus every element of the marking rubric needs to be addressed on the assignment before submission to score maximum grades.
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|Brand Management||Retail Management||Product Management|
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