According to the roy morgan value segments methods, the process of segmenting the customers by the parameter of demographic and geographic characteristics is termed as geographical segmentations.

Tags: MARKET SEGMENTATION MANAGEMENT MARKETING CRITICAL ANALYSIS

The current GoPro market case study will be exploring the ways in which GoPro has segmented their market and the manner it has benefited them.

Tags: MARKET SEGMENTATION MANAGEMENT MARKETING CASE STUDY GOPRO