Ikea is a wood furniture manufacturing company which was established in 1943 in Sweden and has gradually expanded globally due to an effective Ikea supply chain management strategy.
The role of a comfortable bed is now a very significant and crucial requirement to reduce fatigue in the human body. This research paper would significantly focus on the analysis of IKEA cost leadership. The market for the furniture is increasing as to suffice the need of the increasing population for home appliances and decoration.
In this IKEA sustainability strategy assignment, IKEA’s most contentious business operations and organisational behaviour will be taken into consideration and will be evaluated in the backdrop of the TBL framework.
This research report is developed on IKEA’s organisational culture, which is a popular multinational furniture retail chain.
The sheer emphasis of the study is towards the IKEA supply chain management which a Swedish multinational group and is dealing in home accessories, furniture, kitchen appliances and other services.
This research on marketing management assignment presents the analysis of marketing and branding strategies of IKEA as well as the factors that have contributed to positive brand image and product/service strategies are also discussed.