Organizational behavior in this coca cola case study refers to the study of activities or behavior of the employees inside a commercial enterprise. The reflective case study has been made depending on the issues faced the famous soft drink company Coca Cola.
In this External Environment Analysis, the operative environment of Coca Cola in India is chosen for conducting external environment analysis. The products of Coca Cola coms under the category of Fast Moving Consumer Goods (FMCG) i.e. the products which are cheap and are sold very quickly.
This section of Coca Cola operations management assignment illustrates that Lean production or lean manufacturing is considered to be a systematic production method, which was originated from the Japanese manufacturing industry.
The study discusses the competitive technology, government and market drivers of the Coca Cola globalization that has affected the people of Myanmar.
In the year 1985, “New-Coke” was introduced in the soft drink industry. But due to some competition with the low-calorie containing soft drinks it encounters New Coke market research failure and started losing its market shares.