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Virtual reality assignment: System Analysis for SwinPublicTransport


Task: Write a virtual reality assignment on business ‘IT’ System Analysis for “SwinPublicTransport” Company in implementing “VR” technology.


“SwinPublicTransport" is a 'public transport' service company selected to prepare this virtual reality assignment that provides transport around the 'Imagination City'. The company started its operation in 1960, and since then they are working behind providing better transport system to the public. However, the increasing population and low retention rate of the drivers make the company thinking for an alternative process for the business operation. The CEO of 'Imagination City' is concerned over the increasing cost of recruiting new drivers and trains them with full payment. It affects the company financially and the 'Imagination City' environmentally. The CEO had discussed a new solution based on the 'advanced technology' – "Virtual Reality" (VR) in saving time and cost behind the training process of new drivers. However, there is an increasing conflict between the 'IT manager' and 'Finance manager' on the viability and acceptability of the new device.

Organization’s Environment Due to the Current Problem identified in the virtual reality assignment
The senior managers and stakeholders of the company have planned to appoint an external 'Business Analyst' to provide a suitable solution related to the business processes and implementation of new technology. On one hand, the implementation of "Virtual Reality" (VR) can enable the company to plan for its future endeavour by providing an 'environmental-friendly' and ‘advanced technology’ into the operation. On the other hand, the concern from the ‘finance department’ behind the ‘high cost’ of the new device, its acceptability among the drivers, and effective maintenance process can increase more problems in future. As the ‘Business Analyst’ of this case, the current report on virtual reality assignment will analyze problems by implementing a ‘development methodology’ and evaluate its solutions.

Stakeholder and their Expectation in regards to the case scenario of virtual reality assignment



CEO of ‘Imagination City’

Wants to implement new “VR” technology to mitigate the problem related to the financial loss during the training session, and its time-consuming process

‘IT Manager’

Enthusiast with the implementation of new “VR” technology to advance the organization’s technology system, and acquire a scope for improving the technical factors

‘Finance Manager’

Concerned over the additional creation and maintenance cost of the new device, and how the organization can solve the problem as an immediate action

‘HRM’ Manager

Concerned towards pleasing the drivers by providing extra incentives; the new technology will no doubt attract the new drivers to join the company

Corporate Solicitor

Happy with the implementation of new technology which is environmental-friendly and less risky; there is also a doubt over the acceptance from the government and the drivers


Acquiring a new method to improve the driving lesson and gaining bonus after a certain amount of time

Interaction Process as a ‘Business Analyst’
To understand the implementation of “VR” technology, it is mentioned herein virtual reality assignment that the ‘Business Analyst’ will conduct an interaction process with the user of the new device and the stakeholders. It will help in understanding the social factor of the new device beside its technical features.

Description of the ‘Rich Picture’
The 'Rich Picture' on the current problem will provide a better picture of the relationship with the different internal element of the company. The company is ready to adopt new technology to mitigate its current problem related to the ‘time consuming’ process of training a new driver, assigned a mentor during the process, pay the new driver without acquiring any service for the first two months, and facing more ‘CO2' emission from extra driving for the training process. The 'Rich Picture' of the current problem presented in the virtual reality assignmentdiscussed the implementation of "Virtual Reality" (VR) technology to conduct the training process more efficiently and without any mentor. The system provides a 'real-like' experience that is currently common in the 'medical' industry to train the surgeons, and 'aviation' industry to train the pilots (Postal, et al., 2016). The implementation of “Virtual Reality” will give a better experience to the new drivers and decrease any road accident during the training period.

Rich Picture in virtual reality assignment

Fig 1: ‘Rich Picture’ of the Current Problem

Problem Background: ‘ETHICS’ Methodology
The current problem identified in the above sections of virtual reality assignment related to the implementation of ‘new technology’ requires a proper analyzation process according to a ‘system development’ methodology. ‘ETHICS’ methodology helps a planning process related to developing a technology according to its beneficial element to the company and society to provide a ‘socio-technical’ experience. The 'primary methodology' called "ETHICS" provides an effective understanding of the implanting technology, and its impact on the humans and their perspective on the technology (Sadath & Gill, 2017). Herein virtual reality assignment, the key problem existing within the company related to the implementation of “Virtual Reality” (VR), its expensive maintenance process, acceptability rate among the drivers and government’s regulatory body, and internal conflicts among the stakeholders.

As noted in the virtual reality assignment, the ‘ETHICS’ methodology is comprising of two elements – “Effective Technical” and “Human Implementation of Computer-based System”.

Methodology Factors

Company Situation

“Effective Technical”

The CEO of “SwinPublicTransport" is determined towards mitigating the current difficulties by implementing "VR" system to train the new drivers. The IT and HRM department of the organization is supportive of the new initiative. However, the 'finance department' is concerned about the additional cost and acceptability of the new device. As a 'Business Analytics', it is mentioned in the virtual reality assignment that it is difficult to understand the requirements and benefits of implementing "VR" without understanding the perspective of its users and other stakeholders. The “system dynamics” and “comprehensive work analysis” can establish a mutual understanding among the stakeholders (Oosthuizen & Pretorius, 2016). The effective implementation of new technology requires the understanding of the underlying factor of the 'socio-technical' system and its behavior towards the organization.

“Human Implementation of Computer-based System”

It is evident in the virtual reality assignmentthat the company's 'IT manager' is enthusiastic towards the discussion of implementing 'advanced technology' like "VR" into the main operation. He is well-known about the beneficial aspect of this technology and wanted to be an active part of the analyzation process. However, the implementation and operations conducted by the 'computer-based' system are not always dependable on the availability of good technology in an organization. It is important to analyze its viability and acceptability to the people who are mainly coming from a 'non-technical' background. The analyzation of the theory of the "socio-technical" system (STS), and "Competence-based" view (CBV) can finalize the implementation of any new technical approach (Imran & Kantola, 2018). The implementation by humans will not evaluate its benefits. The user’s perspective is also important behind creating this new technology.

Table 1: “ETHICS” Methodology for Analyzing the Company’s ‘Technical Development’

Justification on Implementing ‘ETHICS’ Methodology
The study developed within this virtual reality assignmentillustrates the reason behind implementing 'ETHICS' methodology is to understand the situation and the performance factor of a technology that will be implemented and used by humans. This particular methodology emphasizes on understanding the people related to the mechanism and its processes. The analyzation of the training process and its measurement is 'time-consuming' and expensive for "SwinPublicTransport". The implementation of 'meta-analytic' will help in measuring and concluding the 'ethics training' program conveniently (Steele, et al., 2016). The ‘ethics instruction’ during the analyzation process of the viability and acceptability of “Virtual Reality” (VR) system in the training process to mitigate the financial problems can produce a comparable perspective to help in taking ‘future decisions’ (Mulhearn, et al., 2017). ‘ETHICS’ methodology allows the ‘Business Analytics’ to compare the situation from three perspective – financial, technical and user.

The financial conflict from the company’s ‘finance manager’ who is concerning over the fact that after implementation of “Virtual Reality” (VR) system, the company will still be going to need additional mentors. It will increase the budget by a significant amount. However, the ‘IT manager’ is furious about the active interference of the ‘finance manager’ in the development and implementation process of a technology device. According to the investigation carried on this virtual reality assignment, the 'corporate solicitor' of the company has raised some practical questions regarding the adoption of the new technique. She has pointed out that whether the 'Bus Drivers' Union' would be positive about gaining training with the help of a technical device, rather than obtaining 'hands-on' training process. The analyzation of the existing problem in the company regarding using the "VR" technique by implementing 'ETHICS' methodology will help the 'Business Analyst’, and other stakeholders in understanding the ‘social responsibility’, ‘business ethics and morals’, ‘financial value’, and ‘environmental perspective’ (Medeiros, et al., 2017). It is the main reason for selecting this methodology for a better evaluation process.

Difference Between ‘Agile System’ Development with ‘ETHICS’ Methodology
In the ‘business development’ field, the difference between ‘agile’ and ‘traditional’ development emphasized on different factors. The ‘agile system’ mainly provides its approach towards developing the ‘software’, and completely related to the ‘IT’ department of an organization (Mergel, 2016). it mainly approaches the ‘project manager’ or stakeholders in developing the ‘software’ to utilize its benefits in the main operational process. However, as the ‘Business Analyst’ of the current case of virtual reality assignment, it is important to understand the additional factors rather than completely focusing on the ‘software’ or technical aspect of the “Virtual Reality” (VR) implementation. The social background of the usability and viability of this technology in receiving proper training is a challenging aspect for the drivers. It might be an effective alternative in both ‘environmental-friendly’ and ‘cost-efficient’. But it can be possible if the company is willing to provide extra time towards making the system familiar among the drivers, and trainers. ‘Agile System’ will not focus on these areas which can be covered by ‘ETHICS’ methodology.

What are the steps to solve the problems mentioned in the virtual reality assignment?
The implementation and development of an 'IT' system in an organization do not solely belong to the technical aspect of the company. It will make a significant change to the whole ‘organizational operations’ that needs a better analyzation process. The effective implementation and usage of ‘ethics instruction’ can lead the company to experience a beneficial solution and recommendation from a particular ‘adoption’ planning (Watts, et al., 2017). The implementation of the 'Ethics Canvas' model can identify the required factors to solve the problem and address the changes.

‘Individuals Affected’/ ‘Users’

‘Groups Affected’




·         New drivers, who will join with the company

·         Mentors and trainers of the drivers

·         Transport organizations

·         Trainer groups for new drivers

·         The training time for new drivers will be decreased

·         Additional cost for trainer and mentors will be saved

·         The new drivers will learn the driving lessons without facing accidents or cause ‘traffic congestion’

·         Less interaction with the new drivers

·         The ‘IT department’ will manage a big project

·         The ‘financial department’ will conduct researches to decrease the costs

·         The company will be recognized as working with ‘advanced technology’

·         ‘Environmental-friendly’ and safe training process for the drivers

·         Mitigate the traffic problem and the lengthy training process for travel companies

‘Group Conflicts’

‘Product’/ ‘Service’ Failure

Potential Difficulties in Resources

‘Ethical Impact’

·         In the company, the 'finance manager' is against the ‘IT’ and ‘HRM’ managers in planning the new project

·         The 'Bus Drivers' Union' can demand 'hands-on' and 'face-to-face' training for better understanding

·         Government’s rules and regulations might not be compatible with using “VR” for training purpose

·         The technical device will have operational difficulties no matter what

·         Interruption between the training process will cause mandatory present of additional trainer or mentor

·         The additional cost in the maintenance process

·         Restricted resource and budget for the new technology will not give any guarantee to mitigate the problem

·         Difficulties can be occurred during retrieving the records from new drivers during the "VR" training process

·         The users are mainly from ‘non-technical’ background, so the initial training process will take more time than usual

·         It will be a sustainable technique for giving training to the new drivers

·         ‘Environmental-friendly’ and free from ‘traffic congestion’

·         Less ‘CO2’ emission, and ‘road accident’

Table 2: “Ethics Canvas” Model for Element Identification to Solve
The above-mentioned points are the main analyzation aspect of 'ETHICS' methodology. It comprises 'socio-technical' aspect of the company and the potential difficulties with the new device. The undesired outcome from a creative 'decision-making' process might involve biased elements for analyzation(Todd, et al., 2019). The technical element is not widely important in the current case of virtual reality assignment. The current case explored in the virtual reality assignment is consisting of the acceptability and usefulness of the new device by the users. It also related to the financial backup for its future development.

Problem Solving in virtual reality assignment

Fig 1: Diagram for ‘Problem Solving’ Steps
As the 'Business Analyst', the company can allocate a specific amount for developing the new technology. The mentors and trainers will control the using complexity of the technology. The company explored in the segments of virtual reality assignment needs to apply the technology among the existing drivers first to understand their perspective. It can be a new attraction for new drivers to join the company. It will solve the conflict between the 'finance manager', and 'IT department'.

Clear Description on the ‘Problem Solving’ Factors
The interaction with the stakeholders, especially the 'finance manager' and 'IT manager' gave a clearer overview of the organization's goals by implementing this new technology. While the 'IT manager' is hopeful about the advanced training session can influence the new drivers into joining the company and finish their training period in a less amount of time. The organization can use this perspective while creating the new technique which is a long-term beneficial process in decreasing the training cost and time.

The 'environmental-friendly' factor makes the product sustainable and harmless. The drivers can experience a new technique that can improve and evolve their driving quality, and restrict any inexperienced situation at the staring of their job. It will help the company in decreasing the number of additional mentors and trainers to save more money. The interactive session with the drivers raised concern in they will not be able to learn practical techniques via 'face-to-face' interaction or 'hands-on' experience. However, the findings obtained in the virtual reality assignmentsignifies that the company needs to give them a proper understanding of the 'real-experience' with the "VR" system.

Potential Outcomes from the ‘Problem Solving’ Steps and Methodology
The potential or desired outcome from implementing the 'ETHICS' methodology in understanding and analyzing the difficulties related to the implementation of the "VR" device to train new drivers,

  • The methodology has helped the company to analyze the problem from 'socio-technical' perspective, not just from the technical aspect.
  • The usage of “Virtual Reality” (VR) in learning ‘driving lesson’ is not a new process. The “VR” technique will give the new drivers personalized ‘driving lesson’, which will be ‘reality-based’to improve their existing driving flaws (Lang, et al., 2018). It will be equivalent to the ‘face-to-face’ interactive or ‘hands-on’ driving session. It will also help the company in tracking the progress of the training and might provide certification for their future career improvement.
  • The company will be able to reduce the long processing time for training a new driver and requirement of appointing mentor/trainer. It will give the company the appropriate chances of making decisions according to 'social' perspective, such as new attraction to the drivers to stay with the company for a long time, and the additional cost reduction might help the company in giving 'incentives' to the drivers.

Role of the ‘Business Analyst’ Behind Identifying and Addressing the Problems
The main responsibility of the 'Business Analyst' in the current case of virtual reality assignment is reflecting the problems from the company from a different perspective. The creation of a new technical device is not going to ease the work of the 'IT department'. The main elements related to this new change are needed to consider for understanding its acceptability and viability. The challenges of a ‘Business Analyst’ illustrated in the virtual reality assignment understand the organizational problem and provide a customized methodology to provide a solution (Parnell, et al., 2017). It is difficult to understand the internal operational processes and perspective of the stakeholders after even interacting with them.

Conclusion: From the above case of virtual reality assignment, it can be concluded that the implementation of a new device is important in improving an organization’s business operations and decrease additional costs. The implementation of "Virtual Reality" (VR) will not only decrease the additional cost of the mentors and trainers, but it will also provide a better training process to the new drivers to improve their skills, an ‘environmental-friendly’ approach, and widely accepted technique among the audience. The ‘finance department’ needs to make the budget according to its acceptability experienced at its initial stage. The 'IT department' needs to make the device 'user-friendly' to make it easier for the new drivers.

Imran, F. & Kantola, J., 2018. Review of industry 4.0 in the light of sociotechnical system theory and competence-based view: A future research agenda for the evolute approach. s.l., virtual reality assignmentSpringer, pp. 118-128.

Lang, Y. et al., 2018. Synthesizing personalized training programs for improving driving habits via virtual reality. s.l., IEEE, pp. 297-304.

Medeiros, K. E. et al., 2017. What is working, what is not, and what we need to know: A meta-analytic review of business ethics instruction. Journal of Academic Ethics, 15(3), pp. 245-275.

Mergel, I., 2016. Agile innovation management in government: A research agenda. Government Information Quarterly, 33(3), pp. 516-523.

Mulhearn, T. J. et al., 2017. Review of instructional approaches in ethics education. Science and engineering ethics, 23(3), pp. 883-912.

Oosthuizen, R. & Pretorius, L., 2016. Assessing the impact of new technology on complex sociotechnical systems. Virtual reality assignmentSouth African Journal of Industrial Engineering, 27(2), pp. 15-29. Parnell, B. D. et al., 2017. Business model innovation, strategic information and the role of analyst firms. The Bottom Line.

Postal, G. R., Pavan, W. & Rieder, R., 2016. A virtual environment for drone pilot training using VR devices. s.l., IEEE, pp. 183-187.

Sadath, L. & Gill, S., 2017. ETHICS and SSM—A critical human element evaluation in software engineering using the NIMSAD framework. s.l., IEEE, pp. 370-375.

Steele, L. M. et al., 2016. How do we know what works? A review and critique of current practices in ethics training evaluation. Accountability in research, 23(6), pp. 319-350.

Todd, E. M., Higgs, C. A. & Mumford, M. D., 2019. Bias and bias remediation in creative problem-solving: managing biases through forecasting.Creativity Research Journal, 31(1), pp. 1-14.

Watts, L. L. et al., 2017. Are ethics training programs improving? A meta-analytic review of past and present ethics instruction in the sciences. Virtual reality assignmentEthics & behavior, 27(5), pp. 351-384.


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