Task: Role of Travel agency in increasing the visitor economy of a region, city or country.
Executive Summary: The following tourism economics assignment will provid clear vista on how travel agency can enhance the economic growth of regions. United travel agency has already established a recognizable place in the tourism market of Australia. While starting their journey United Travels have followed a proper business ethics and values. The business professionals are determined in maintaining the quality of services. The tourism economics assignment will evaluate that competitors’ market threat is a major risk faced by United Travels in current business scenario. As a result, the business experts in order to manage the threats are introducing different seasonal offers within their packages.
1. Introduction: This tourism economics assignment has provided detailed analysis on how travel agency plays one of the most significant roles of enhancing the economic growth of regions. Travelling is a very old phenomenon based on which people spend their valuable time and refresh their mind staying away from hectic life schedule. In today’s dynamic World, travelling is not a headache for the visitors. Large number of travel agencies has established their wings in different holiday destinations. Visitors in order to visit a particular place do not have to arrange anything. With the help of travel agents, they can get airline tickets, visa, hotels, food and transport facilities. As a result, people who are not very accustomed with the outer World can show their interest in visiting various places. This tourism economics assignment investigates the current scenario of tourism and identifies 75% of the visitors are dependent on travel operators for making their journey successful. United travel agency has already established a recognizable place in the tourism market of Australia. After providing their facilities and benefits, the operators have grabbed the attention of innumerable international travelers as well (unitedtravels.co.in, 2018). As a result, the country is automatically getting developed by its economic strengths. As per statistical data of 2015, tourism provided 3.0% of Australia's GDP by contributing A$47.5 billion towards the overall national economy of Australia.
2. Findings and discussions:
2.1 Strategies implemented for increasing economy of a region or city:
It was however undeniable during the research and data collection of this tourism economics assignment that a large number of travel agencies are established in Australia (Moutinho & Vargas-Sanchez, 2018). The position of United Travels is somehow different in Australian market. The primary strategies based on which United Travels have created a different impression in the mind of customers are as follows:
2.2 Principles or practices that that travel agency needs to follow while attracting the visitors:
United Travels has followed several practices while serving the customers due to which they have taken place a recognizable place in the realm of tourism industry.
2.3 Risk factors and management:
2.4 Stakeholder analysis:
In order to analyze the stakeholder the business professionals of United Travels follows four major steps:
Before designing the products and services, United Travels needs to identify the stakeholders and their demographic and psychographic backgrounds. In case of travel agencies, the stakeholders belong to both premium and average cost. Therefore, the business professionals like to design their products and services in such a way that both these two customers would like to avail the services (Hall & Coles, 2014). In addition, based on the priority the business experts segregate their needs and demands. For example, in case of attracting the international customers of premium income status the travel operators have made a tie-up with premium airline brands so that the visitors can get a luxury treatment from the airline services. In case of increasing the number of stakeholders, the business experts have decided to promote their brands more widely in multinational countries (Wray, 2015). As a result, people of various cultural backgrounds would show their interest in using the products and its services.
2.5 Promotional plans for attracting the customers:
While promoting the business United Travels has decided to use social media platforms based on which they can easily grab the attention of large number of customers. Social media can promote the brand beyond going regional boundary (Bradly, 2015). The platform of Facebook, Instagram, Youtube can collect the attention of audience from different multinational country. As a result, United Travels can easily gain brand identity and brand image. The business professionals like to upload 360 degree views of different holiday destinations of Australia to attract the mind of customers.
It can be therefore concluded on this tourism economics assignment that in today’s dynamic World, travelling is not a headache for the visitors. Large number of travel agencies has established their wings in different holiday destinations. Visitors in order to visit a particular place do not have to arrange anything. With the help of travel agents, they can get airline tickets, visa, hotels, and food and transport facilities. United Travels provides different seasonal offers to the visitors from providing transport facility to food and lodge facility. Therefore, the visitors do not have to keep any additional burden while enjoying their journey. In addition, the service of United Travels is already appreciable on behalf of service users. The service providers associated with United Travels are much unbiased in their nature, gesture and services. They love to provide equal importance to all the people associated at the workplace. The business professionals are determined in maintaining the quality of services. This tourism economics assignment has identified automatically customers get impressed and it leaves a major positive impact on Australian economic growth as well as the development of city. Tourism economics assignments are being prepared by our economics assignment help experts from top universities which let us to provide you a reliable Australia assignment help service.
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