Strategic management assignment formulating a strategic plan for Ramsay Healthcare Organisation
Task: Select a Healthcare Organisation of your choice and find their existing strategic plan. Advise the CEO through your strategic management assignmenton implementing the strategic plan using the key concepts you have learnt throughout this module.
The aim of the strategic management assignmentis to provide a suitable view of the strategic management of the healthcare sector. The organisation selected for this paper is Ramsay Healthcare. The organisation was founded in the year 1964 by Paul Ramsay in Australia and they provide the services like hospitals then day surgery along with clinics and pharmacies. The strategic management assignmenteventually discusses the various process, tools and techniques for implementing the strategies within the organisation. In this strategic management assignmenteffective view of the directional strategy implementation along with the service/product strategy implementation and also support strategy implementation will be provided. The strategic management assignmentwill also discuss the challenges that the strategic manager would face while implementing the strategies. Furthermore, in this strategic management assignment, there will be a suitable process for measuring the success of the implemented strategies and recommendations for overcoming the challenges. Moreover, in the strategic management assignment, there will be a discussion on the process of reflecting on the strategy then continuous alignment of the strategy with the external environment and also the need for developing a new strategy within the hospital sector.
Implementing the Strategyin the strategic management assignment
The vision of the company considered for thestrategic management assignment is to be the leading healthcare provider of the future(Annual and Financial Reports, 2022). Vision is highly effective for the organisation to provide a clear view of the business activities to the staff members. In the healthcare sector, the vision strategy is provided for establishing a tangible goal and also to inspire the workforce in the most effective way. It is found in the strategic management assignmentthat the strategic managers need to have a clear view regarding the future development of the organisation and also focus on the improvement of the business to implement an effective and suitable vision strategy for the organisation.
The mission of the company is to change what is possible for the health of the people(Annual and Financial Reports, 2022). It clearly provides the view that the mission and vision of the organisation need to be aligned for providing a better understanding of the organisation's activities to the workforce. It is assumed in this strategic management assignmentthat the strategic manager should effectively work on the development of equipment and other processes within the healthcare sector for maintaining their mission strategy and providing suitable care to the people. This strategy helps to provide a goal to the staff members for delivering their best service to the people and also it inspires them to improve their working function.
Ramsay Healthcare effectively needs to maintain its value in daily activities for dealing with the patients and the staff members and providing them with suitable care(Annual and Financial Reports, 2022). The value strategies of the firm are strong relationships then constant improvement and also growth sustainability. It is a fact that a healthy working relationship leads to a positive outcome for both the patients and the healthcare sector (Lawn, 2018). It is found in this strategic management assignmentthat creating values allows the healthcare sector to approach their everyday work and in this, the manager needs to clearly understand the vision and mission of the company to align the values and provide suitable working functions.
The primary service or product strategy of Ramsay Healthcare is to focus on fostering healthier people and then making stronger communities as well as a thriving planet(Annual and Financial Reports, 2022). It is advised in this strategic management assignmentthat healthcare needs to provide their service in the most effective way where they present a positive impact for the present as well as the future generation. The service or product strategy can be effectively developed within the business by examining the internal strength and weaknesses then external threats and opportunities of the healthcare sector (de Melo et al., 2020). It will allow the company to understand their activities and also its value within the market for providing the best service to the people. The process of caring for people can be effectively developed by fostering a safe then caring as well as inclusive culture then engaging and also developing the staff members(Annual and Financial Reports, 2022). It is advised in this strategic management assignmentthat the care or the service should be provided to the patients by also delivering high-quality patient outcomes as well as experiences and also they need to develop trust for the doctors as well as clinicians. Furthermore, it is also essential for the organisation to reduce greenhouse emissions as well as energy and water usage for providing suitable service to the planet. The primary challenge that the strategic manager had to deal with the service or the product strategy is to maintain the continuous changing demand of the people and the communities (Waltonet al., 2020). In this phase, it becomes highly essential for the manager to maintain their staff members and also perform suitable analyses for understanding the strength and weaknesses and also market value for creating a suitable and effective strategy(Annual and Financial Reports, 2022). It is found in this strategic management assignmentthat the organisation also needs to improve their healthcare outcomes through medical research than clinical teaching as well as training for providing better service to the community. It is also essential for the healthcare organisation to effectively support the local communities for maintaining their value within the market.
The service and product strategy can also be implemented by maintaining effective communication between the patients as well as the healthcare staff members(Annual and Financial Reports, 2022). As per the strategic management assignmentfindings it eventually allows the organisation to listen carefully regarding the complaints made by the patients which helps them to improve their care system. They also need to effectively utilise the technology and digital process for maintaining the patient record and also quality for providing suitable care to the patients (Saunders et al., 2022). It is highly effective for the healthcare sector to understand the need of the people and for that Ramsay care had to maintain its target of 100 per cent accreditation(Annual and Financial Reports, 2022). It can be also seen in thestrategic management assignmentthat the organisation needs to build a responsive healthcare website for the patients as this will allow the staff members to understand their service-providing activities and also the need of the patients. The suitable theory that the organisation could effectively follow for maintaining the service strategy as per the strategic management assignmentis the health belief model and also the social cognitive theory for providing health benefits to the patients and maintaining their service system (Costello, Rusell, and Coventry, 2021). The service strategies developed by the business provide value and maintain the mission and vision of the healthcare sector in an effective way.
Support Strategiesmentioned in the strategic management assignment
As per the strategic management assignmentthe support strategy allows the healthcare sector to effectively maintain its care system and provide suitable service to the people and the community. It can be effectively seen in the strategic management assignmentthat the supported communities in highly essential for each region in the healthcare sector. This strategy is to maintain the support community like biomedical engineering then facilities engineering, equipment distribution, environmental service and also another side by services that can be provided by the healthcare facilities to the people(Annual and Financial Reports, 2022). For the Ramsay organisation, it becomes quite effective for maintaining their support system which enables the organisation to provide suitable and valuable care to the patients. The clinical department of the organisation needs to effectively focus on the care-providing system for the patients along with the use of clinical documents (Saunders et al., 2022). It is found in the strategic management assignmentthat the finance department of the organisation had to deal with the billing process and then accounts payable along with the purchasing and material management within the hospital. It can be effectively seen that a suitable strategy is required for maintaining the financial department for controlling the finance of the hospital sector.
The strategic manager has to effectively deal with the challenges like supply chain management the high demand of the people and also managing the staff members. It can be effectively understood from the strategic management assignmentthat the manager had to keep their staff members happier to provide suitable care to the patients and also they should create effective communication with the supply chain team for maintaining the quality of equipment and other materials(Annual and Financial Reports, 2022). It becomes highly essential for the management team to create trust among the doctors and the clinical partners for maintaining their activities and also for generating a suitable support system within the healthcare sector. The support strategy mentioned in the strategic management assignmentcan also be implemented with the help of a strong partnership between the clinical team, management and the patients which eventually allows the organisation to maintain their patients and the team members in an effective way (Waringet al., 2022).
Building an effective executive team is also essential for maintaining and implementing a support strategy within the organisation. It can be understood from the strategic management assignmentthat an effective executive team help the organisation to maintain their vision and reach its mission by providing suitable service to the patients. Another challenge for a manager in implementing the strategies is to modernise the hospital network because it requires changes and most of the staff members along with the patients create resistance to change within the hospital sector (Clarke et al., 2021). The strategy could be effectively implemented by understanding the market development and also the changing healthcare system throughout the world. This would allow the management team to effectively negotiate with the supply chain management and enhance their equipment then technology and also the service for the people. It is quite essential for the strategic management to understand the technologies and also the organisational goal for creating a supportive strategy that would allow the business to perform its activities within the market(Annual and Financial Reports, 2022). It is found in the strategic management assignmentthat in the healthcare sector like Ramsay, the most effective thing is to maintain their care-providing activities and for that implementing the strategies by understanding the market and then the strength and weaknesses of the business along with the market competitiveness is highly essential.
Measuring the success of the strategy
The success of the implemented strategies would effectively be measured with the help of the following mentioned in the strategic management assignment;
• Efficiency measures help to measure the productivity as well as cost-effectiveness of the hospital sector in providing their service to the people(Annual and Financial Reports, 2022).
• Tracking the progress is also highly effective for measuring the success of the strategy. In this process, monitoring needs to be done for the technology usage along with the care service that has been provided to the people and also the feedback and complaint of the patients.
• Monitoring the quality as well as reviewing the service process helps the organisation to understand the success of implementing strategies within the hospital sector.
• The traffic rate of the official website of Ramsay Health care also helps to provide a view regarding their brand recognition and also success rate for implementing the strategies(Annual and Financial Reports, 2022).
The possible challenges that could be faced while measuring the success rate are mentioned in the strategic management assignment;
• The lack of alignment among the management team and the staff members.
• Lack of suitable communication and also monitoring processes within the healthcare sector.
• Slow adaptation of the process also creates a problem for the healthcare sector to maintain its strategic plan.
Recommendations for maintaining the strategic plan are mentioned in the strategic management assignment;
• It is highly essential to enhance the brand strength as well as opportunities.
• Management needs to create stable and effective communication with the staff members.
• The negotiation and communication process with the supply chain management team is also essential for the healthcare sector.
• Hiring suitable and experienced staff members for providing effective care to the patients and also for maintaining the vision and mission of the organisation.
• It is also essential to keep the entire thing simple for the workforce so that they can easily perform the activities and enhance the brand image within the world healthcare sector.
Reflecting and revisiting the strategy addressed in the strategic management assignment
It is found in the strategic management assignmentit is highly essential for the CEO to effectively reflect as well as revise the strategy for maintaining the business process. It is a fact that every two to three months the reflection needs to be done for boosting the performance level of the staff members and also for providing quality care to the patients. The alignment of the strategy with the external environment along with the sustainable competitive advantages can be effectively done by focusing on the mission of the organisation as well as developing their everyday value. It can be effectively seen that Ramsay can align their strategy with the competitive advantages by maintaining its working function with the community and also developing the planet by providing a sustainable working function. The new strategy can be developed if the market is rapidly changing and also if the old strategy is unable to provide suitable growth to the business within the market. As per the strategic management assignmentfindings, the new strategy can be developed by understanding the current position of the company and also analysing the strengths and weaknesses of the company along with the evaluation of the strategic options for maintaining the working function within the healthcare sector.
Annual and Financial Reports, 2022. Available at: https://www.ramsayhealth.com/Investors/Annual-and-Financial-Reports(Accessed: 12 October 2022).
Clarke, J.M., Waring, J., Bishop, S., Hartley, J., Exworthy, M., Fulop, N.J., Ramsay, A. and Roe, B., 2021. The contribution of political skill to the implementation of health services change: a systematic review and narrative synthesis. BMC Health Services Research, 21(1), pp.1-15.Available at:https://bmchealthservres.biomedcentral.com/articles/10.1186/s12913-021-06272-z(Accessed: 12 October 2022).
Costello, M., Rusell, K. and Coventry, T., 2021. Examining the average scores of nursing teamwork subscales in an acute private medical ward. BMC nursing, 20(1), pp.1-10.Available at:https://link.springer.com/article/10.1186/s12912-021-00609-z(Accessed: 12 October 2022).
de Melo, L.R., Hunter, D., Fortington, L., Peeters, A., Seward, H., Vertullo, C., Hills, A.P., Brown, W., Feng, Y. and Lloyd, D.G., 2020. National Osteoarthritis Strategy brief report:'Prevention of osteoarthritis'. Australian journal of general practice, 49(5), pp.273-275. Available at:https://www1.racgp.org.au/ajgp/2020/may/national-osteoarthritis-strategy(Accessed: 12 October 2022).
Lawn, S., 2018. Report on the analysis of data collected for the Ramsay Health Care (SA) Demonstration Project: A Practical Guide for Working with Carers of People with a Mental Illness (The Guide) 23rd January 2018. Mental Illness (The Guide).Available at:https://www.researchgate.net/profile/Sharon-Lawn/publication/333716745_Partnership_with_Mental_Health_Carers/links/5d0056de4585157d15a42b5f/ Partnership-with-Mental-Health-Carers.pdf(Accessed: 12 October 2022).
Saunders, R., Crookes, K., Seaman, K., Ang, S.G.M., Bulsara, C., Bulsara, M.K., Ewens, B., Gallagher, O., Graham, R.M., Gullick, K. and Haydon, S., 2022. Effectiveness of nurse-led volunteer support and technology-driven pain assessment in improving the outcomes of hospitalised older adults: protocol for a cluster randomised controlled trial. BMJ open, 12(6), p.e059388.Available at:https://bmjopen.bmj.com/content/bmjopen/12/6/e059388.full.pdf(Accessed: 12 October 2022).
Walton, H., Hudson, M.E., Simpson, A., Ramsay, A.I., Kai, J., Morris, S., Sutcliffe, A.G. and Fulop, N.J., 2020. Defining coordinated care for people with rare conditions: a scoping review. International journal of integrated care, 20(2).Available at:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7319081/(Accessed: 12 October 2022).
Waring, J., Bishop, S., Black, G., Clarke, J.M., Exworthy, M., Fulop, N.J., Hartley, J., Ramsay, A. and Roe, B., 2022. Understanding the political skills and behaviours for leading the implementation of health services change: a qualitative interview study. International Journal of Health Policy and Management, pp.Early-Access.Available at:http://oro.open.ac.uk/82103/1/IJHPM-Waring-2022.pdf(Accessed: 12 October 2022).