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Qantas Case Study: Facilitating Qantas Organizational Structure Global Expansion


Task: Discuss the Organization Structure for Qantas Case Study.


This assignment shall focus on analyzing the Qantas organizational structure to help determine specific points influencing the businesses operations. Organization structure plays an important role in every business operations making it important for every business to develop an effective organization structure promotes the businesses operations. Multiple Organization Structure Case Studies on Qantas will be closely analyzed to determine important factors influencing business operations (Tran and Tian, 2013). The report shall focus on mainly outlining the intentions, objectives, and mission used by Qantas airlines which will help outline the specific approach the business can improve its operations.

Qantas Airways restricted summary
Qantas Airways is the main carrier organization within the Asia-Pacific venue. What is more, it falls into the classification of the 10 biggest craft organizations in the world. Qantas has over 81 associations with more than forty goals internationally. The organization participates in broad neighborhood carrier administrations each Australia and New Zealand. Qantas beside its backup organizations serves in way over thirty million shoppers in a very year. Once more, it's the individual from the worldwide craft coalition wherever it is the most important capitalist with eightieth premium (Advameg Iraqi National Congress., 2016). The organization administrations incorporate unwaveringness programs, payload administrations, and company administrations. The organization representatives run quite twenty-eight people all comprehensive. Qantas worldwide craft administration is extremely prevailing in Asia and New Zealand. In any case, the organization administrations are in addition gift within the UK and therefore the USA. The organization activities are separated into completely different real brands that include:

Qantas: The airline focuses on serving the Australian market but has an opportunity to expand its operations globally. The global market is a considerably more complex market to infiltrate due to the intense competition but at the same time, Qantas must consider expanding hole works each in Australian and international flights. Its airline administrations focus on consumer tasks and advertising for the local market. The brands falling beneath this category incorporate Qantas' neighborhood system and Qantas interface.

Jetstar: This whole works over the courses in Australia, Japan, and Asia. This portion involves buffoon Japan, buffoon Pacific, and buffoon Asia.

Qantas Freight: This is a budget air freight service serving the domestic Australian market but also has some flights on the international market. The freight company currently serves the Australian domestic market but has links with international freight companies which the business uses to reach out to the international destinations. The service mainly services the Australian market with larger international freight companies like DGL servicing international destinations.

Qantas organizational structure
Association structure is very essential when making a decision however quanta's airline manages need to also use historical data, customer needs an opportunity to determine the businesses growth on the international expansion and (Al-Qatawneh, 2014). On the opposite hand, it offers apart to the progression of the info all told dimensions of the administration (Martinelli, 2010). Withal, the association structure considerably depends upon organization systems and destinations (Mintzberg, 2009). Qantas organizational structure used the hierarchy management structure whereby each staff member is expected to report to their senior but this has resulted in raising some concerns related to the effective management and expansion of the brand outside Australia. To expand its operations on the international market, it is essential for the business to focus its attention on adopting alternation managerial approaches which will enhance the business operations.

From the investigation of the thought of Qantas association structure, plainly the organization has received a network reasonably structure. The very best organization the board contains the people from the company administration even as an officer high superordinate crew. The foremost elevated quantity of the board is to blame of putting in place practices and approaches to be received and actual at some point of the association. Below the highest authority, there are completely different offices, for instance, authoritative administration, enterprise, ventures the executives, and utilitarian administration. It is essential for the business to ensure smooth communication between the different staff members which will ensure the business secure secures adequate data based on which international market expansions can be designed.

Qantas Airline Leadership vogue
Hierarchical administration vogue is prime when making a decision the association heading and action (Jaroslav, 2013). As confirmed by Bhatti, Maitlo, Shaikh, Hashmi, and Shaikh (2012) administration vogue is one in all the compelling associations the executive’s viewpoints in rousing the representatives even as actualizing the association methodologies and plans. Some of the administration designs commonly used within the associations incorporate tyrant, participative and designation designs. Tyrant vogue involves the supervisor requesting the overall population to try to what's anticipated from them while not trying to find their recommendation 1st. On the hand aspect, participative or just vogue includes the pioneer incorporating the employees within the basic leadership method. Be that because it might, the pioneer has associate final selection but an outsized portion of the occasions consider the assessments (Koech and Namusonge, 2012). Staffs play a major role towards the businesses growth and performance thus making it important for Quanta’s to focus its attention towards enhancing business communications among staff members to help collect adequate information to help the business enhance its performance.

Qantas Airline seems to typically oblige all of the elements of the initiative designs within the administration of the organization tasks and exercises. The highest organization the executives has been exceptionally basic once taking care of the administration of the various societies of employees too when auditing the views on the investors. On these lines, this has needed the organization to be balanced once deciding on its selections as an alternative it'd lead to clashes with each the investors and therefore the representatives. Be that because it might, there are a number of things wherever the organization has finished up being definitive. This has prompted deciding on the alternatives from the employees and worker's organizations purpose of reading isn't positive. Basically, the alternatives have led to reactions from completely different partners together with steadfast shoppers and business specialists. As an example, the organization conclusion of Singapore was countered with an excellent deal of reactions from the partners. Several contended that the CEO selection was a lot of legitimate than philosophical system (The voice communication, 2014). This case depicts Qantas relevancy of definitive initiative vogue. Be that because it might, in spite of the administration being definitive it, in addition, depicts a number of characteristics of participative and agent’s initiative designs. As indicated by Stribling (2013), Qantas initiative vogue is likewise found on the related components:

Vision: the organization vision is to expand its operations on the international market. This makes it important for the business to focus primarily on performing competitor analysis as well as to determine consumer expectations which can be used to help the business expand its operations to the international market.

Various Management Team: Quanta’s staff must be empowered to help the business manage each of its operations effectively. Staff contributions play a huge role in the businesses performance making it critical to collect information and data from each individual which would be used to expand its operations in the international market. Market expansion requires stakeholder involvement as the stakeholders understand the main concerns associated with the business.

Shared: Qantas the board accepts that the pioneers have to be compelled to be open, legit and community orienting. With this technique in authority, the representatives feel spurred and during this means move within the direction of accomplishing the association targeted on objectives and targets.

Qantas Airline promoting ways
A compelling Qantas organizational structure and procedure has to be compelled to slot in with the organization vision and mission (Lynn, 2011). So also, it goes concerning because of the guise of serving the organization to accomplish its destinations. The organization builds up completely different systems relying upon the thought of the difficulty it suggests that to handle. Some of the organizations apply varied systems each in residential business substances conjointly in international tasks. Likewise, Qantas Airline has had methodologies each for the Australian market and remote markets.

Qantas Airline Australian and administer promoting ways
Qantas has unbroken on maintaining its targeted advertising techniques despite the very fact that it's attempt firm challenge from carrier directors, for instance, Virgin Airline (Mason, 2014). Still the solid challenge, the organization has faithfully unbroken on applying its worth war advertising procedure. Qantas focuses on the Australian stripped effort shoppers whereby it's adequately and effectively outflanked its rivals. Once more, Qantas applies the thought of portfolio sweetening to make the bottom of its native shoppers even as within the international markets (McGowan, 2006). This has led to increasing organization development openings within the close market. Completely different techniques that the organization has connected to its showcasing exercises are as quickly talked concerning underneath:

Cost Efficiencies: the elemental objective of every organization is to minimize the expense to the foremost stripped dimension as would be prudent and within the meanwhile improve the association web revenues (Karakaya, Badur, and Aytekin, 2011). The Qantas organizational structure must be reviewed to help showcase system (Kotler, Bowen, and Makens, 2006). Will be on the grounds that the organization gainfulness is one in all the solid higher hands the firm can use to exceed its rivals within the market. Moreover, Qantas has understood the importance of price proficiency and so has connected it to infiltrate each family and worldwide markets.

Division of the Brands: Qantas has isolated the organization flying business into completely different brands. This empowers the organization to oblige the wants of a number of shoppers. As an example, through this procedure, the organization has had the choice to require into consideration the wants of the varied categories of shoppers, for instance, corporates, relaxation voyagers, and business ventures.

Extension to less Airline Dominated Region: The event of the organizations to areas, for instance, Asia has helped the organization to line up within the new districts before the section of the new players. As an example, the extension of the organization tasks into Asia has helped the organization to ensure a moderately monumental piece of the business than its rivals.

From the examination of the organization promoting methodologies, it's clothed clearly that varied natures of business have to be compelled to receive various advertising systems. Qantas Airline seems to possess connected the privilege and applicable procedures. This may be inferable from the organization action each within the residential and universal market. By the appropriation of those techniques, Qantas has had the choice to ensure a stimulating level of a piece of the business. Consequently, this paper reasons that the organization has connected compelling promoting techniques. On these lines, the organization has had the choice to command each residential and worldwide market.

International brand expansion is the objective of every business making it important for every business to focus its attention towards expanding its operations and awareness. Quanta’s is Australia largest domestic budget airline but there budget airline industry has expanded rapidly over the years which make it important for the business to also focus its attention on tapping to the international traveler. With air travel costs increasing and most people turning to budget air travel, the industry offers huge potential for expansion and growth, Qantas organizational structure must be modified to help the business expand its operations. Qantas case study assignments are being prepared by our marketing homework help experts from top universities which let us to provide you a reliable case study help service.

Kotler, P., Bowen, J. T., & Makens, J. C. (2006). Marketing for Hospitality and Tourism. Upper Saddle River: Prentice Hall.

Tran, Q., & Tian, Y. (2013). Organizational Structure: Influencing Factors and Impact on a Firm. American Journal of Industrial and Business Management, 3(2), 229-236.

Advameg Inc. (2016, April 22). Qantas Airways Ltd. - Company Profile, Information, Business Description, History, Background Information on Qantas Airways Ltd. Retrieved from

Agbim, K. C. (2013). The Impact of Organizational Structure and Leadership Styles on Innovation. Journal of Business and Management, 6(6), 56-63.

Al-Qatawneh, M. I. (2014). The Impact of Organizational Structure on Organizational Commitment: A Comparison between Public and Private Sector Firms in Jordan. European Journal of Business and Management, 6(12), 30-37.

Bhatti, N., Maitlo, G. M., Shaikh, N., Hashmi, M. A., & Shaikh, F. M. (2012). The Impact of Autocratic and Democratic Leadership Style on Job Satisfaction. International Business Research, 5(2), 192-201.

Jaroslav, B. (2013). The Leadership Style and the Productiveness of Employees in the Banking Sector in Slovakia. Journal of Competitiveness, 5(1), 39-52.

Jaroslav, B. (2013). The Leadership Style and the Productiveness of Employees in the Banking Sector in Slovakia. Journal of Competitiveness, 5(1), 39-52.

Koech, P. M., & Namusonge, G. S. (2012). The Effect of Leadership Styles on Organizational Performance at State Corporations in Kenya. International Journal of Business and Commerce, 2(1), 1-12.

Lynn, M. (2011). Segmenting and Targeting Your Market: Strategies and Limitations. School of Hotel Administration Collection, 353-369.

Lynn, M. (2011). Segmenting and Targeting Your Market: Strategies and Limitations. School of Hotel Administration Collection, 353-369.

Mason, M. (2014, May 21). The Virgin battle is testing the Qantas' domestic Strategy. Retrieved from

McGowan, A. (2006). Inquiry to Australia's Service Industries. NSW: Qantas Airway Limited.

Mintzberg, H. (2009). The Structuring of Organizations. New Jersey: Prentice Hall.

Stribling, J. (2013, October 10). Seven tips on being a great leader from Qantas' Alan Joyce. Retrieved from

The Conversation. (2014, September 1). Qantas turn-around is Alan Joyce, the right leader for the job? Retrieved from


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