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Project Proposal Assignment: Business Plan To Create NGO In Lagos


You are supposed to prepare a project proposal assignment on a business plan to create a NGO in Lagos to educate the employees as well as the employers for identifying the wage theft and its effects on the organisations.


1.0 Introduction
The business plan prepared herein project proposal assignment has the purpose to create an NGO in Lagos through website and social media. The purpose of creating the NGO is to educate the employees as well as the employers for identifying the wage theft and its effects on the organisations. Through the social media and website, employees will be educated on wage theft and so the employers regarding the effects of this on growth and development of the organisation. It is regarding creating training for the managerial staff and the top executives to identify wage theft and how it can affect general employee satisfaction, motivation, and loyalty within the workplace. The study identifies the literature on wage theft and research to implement future development and strategy to mitigate this issue.

2.0 Literature Review
2.1 Concept of wage theft

According to Olusanya and Adewumi (2018), wage theft is considered when the employer does not pay the minimum monetary amount or entitlements that are agreed to award the employees who work under them. Sometimes, it happens by mistake but it is a deliberate action most of the time that is taken by the higher authority to steal money from the employees who are lawfully and rightly entitled to gain. There are several laws around compliance, payment cost and labour cost so that the employers cannot take it as their advantage. It occurs when the employers are not willing to pay their staff correct wages and award on which the staffs are entitled.

Moreover, there are several consequences among the staff of wage theft such as misinterpretation of workplace environment, workplace regulations, loyalty, demoralisation, mental stress and others (Salloum et al. 2019). Most instances of less payment are a result of employee turnover and slow growth of the organisations. It influences the staff regarding price, payment and identifying reliable entitlements for getting their rights. On the other hand, the consequences for employers are regarding underpayment and a crime that can be taken against that employer. It influences the businesses towards negative ways and criminal offences. The fair work act is maintained by most of the countries to identify internal floors and experienced HR consultation to identify the issues and mitigate properly.

2.2 Application of websites and social media
Social media platforms and websites have a crucial role in modern society to serve the people worldwide. As opined by Kircaburun et al. (2020), social media platforms are used for successful learning and training with tech and media savvy contexts. Virtual onboarding, building team work, introducing the instructor and training content, engaging the learners to share knowledge, capturing real time feedback, connecting with the learners directly, making resources, keeping the momentum after post sessions and taking feedback are the steps to introduce the training sessions for delivering the content. The social media apps can be Facebook, YouTube, Instagram, QQ, Sino Weibo and others. To introduce the learning and training for the managerial staff, this social media platform can be effective for any purpose.

2.3 Technology acceptance model
Technology acceptance model is a system on which the users accept and use any technology. This theory identifies the stages of external variables, perceived usefulness and perceived use that include behavioural intention and actual system use (Salloum et al. 2019). The below images describe this.

Technology acceptance in project proposal 1

Figure 1: Technology acceptance model
(Source: Davis, 1989)

In addition, the learners for the training session will identify the external variables regarding the wage theft and the reasons that can influence their motivation, job satisfaction and loyalty for perceived usefulness and ease of use. After that, the social platforms will be easy for the actual system implementation when the staff as well as the managers can interact with each other regarding wage theft (Gupta et al. 2018).

3.0 Primary Research
3.1 QOL (Quality of Life analysis)

Quality of life analysis refers to identifying the wellbeing and relationship with people in a context. Moreover, physical building, relationships with others, social activities and personal development can be included to fulfil the rate of QOL (Dimitrescu et al. 2018). Continuous improvement for wage theft depends on management responsibility, management of resources, product realisation, measurement and analysis.

Technology acceptance in project proposal 2

Figure 2: Quality management
(Source: Created by author)

The above figure identifies how the NGO can implement the training and selection for development of wage management within a workplace. It is significant to take the responsibilities for staff requirements and employers satisfaction regarding the financial management of a company. It defines how the training for organisations in Lagos would be helpful for minimum staff wage and national wage requirements.

3.2 PEST analysis





·         Nigeria is stable except for the rising cases of vandalism.

·         Funds have been provided by the federal government for assistant paying the workers’ salaries (Oluwakayode,  2017)

Nigeria is facing a huge wage theft. The complaints have been registered dramatically as a wider spread of wage theft throughout the nation. The NGO will have to focus on basic training of how to manage and balance the wages of the employees.


·         Nigeria has been a mono-economy

·         Local government is not enough for financing the expenditure with capital expenditure.

·         Youth (Chijioke and Amadi, 2019) unemployment rate is 21.5 %.

Due to the unemployment rate and slow GDP, wage theft is a common issue found throughout Nigeria. The NGO will need to determine how the business can focus on a proper financing system with outsourcing.


·         Nigeria is diversified.

·         Average Nigerian spends money on physical appeals and electronics.

Due to the diversification, employers and employees in different industries can face a strong workforce.


·         Nigerians are becoming computer savvy.

The NGO will introduce social media and websites to focus on digital learning and thus it can create awareness among the nigerians. 

Table 1: PEST analysis
(Source: Created by author)

3.3 Root Cause Analysis
Root cause analysis involves the following steps:

Data collection 

Causal factor charting 

Root cause identifications 


For identifying data, survey and report of wage theft complaints can be identified. The main cause is regarding major reasons behind the wage theft in Lagos, Nigeria.

The causal factors are regarding how the employees are being dissatisfied and demoralised. Less payment of workers can be referred to as less development of the country as well as the organisations. 

The factors behind the issues are economic turmoil, underdeveloped infrastructure, less awareness and knowledge among the employers.

The NGO will take proper action to create awareness and spread knowledge for scenarios and the balance that is the main motto behind the success and growth of all successful organisations. Instances of global successful organisations will be helpful to convince them.

Table 2: RCA
(Source: Created by author)

4.0 Situation Analysis
SWOT analysis


·         The strengths are regarding effective training facilities through the social media platforms

·         Identifying the importance of wage management for the economy of a country (Raghunandan, 2021)

·         Making the employers more aware regarding the economic condition and growth of the organisation


·         The NGO can face technological issues, as the entire business proposal will be online.


·         Through this business proposal, the NGO will affect other areas to be included as wage management.

·         It is significant to analyse the situation of Lagos based on other business project identification.


·         Threats can be technical faults and financial losses if the business will not run properly. 

·         As it will be an online procedure, absence of physical presence can affect the NGO.

Table 3: SWOT analysis
(Source: Created by author)

From the SWOT analysis, the situation can be established for maximizing the strengths for encouraging how the country's economy can be maintained properly. It is influential for the employers to be aware of economic balance. It emphasizes how wage theft is vulnerable for the country's overall growth and organisational success (Bruns, 2019). It defines the marketing enhancements for internal communication purposes. It is important to identify more opportunities for the NGO so that they can minimise the threats of wage theft.

Resource Based View Theory and VRIO framework

Technology acceptance in project proposal 3

Figure 3: RBV theory
(Source: Fernandez-Esquer et al. 2021)

RBV is a model that identifies resources as key firm performance. If the resources can exhibit VRIO attributes, it would be effective to approach competitive advantages (Fernandez-Esquer et al. 2021). The NGO will identify the resource-based view for tangible and intangible resources to run the business online. VRIO Framework can be identified such as:






Competitive advantage 

Training and learning





Sustained competitive advantage 

Social media campaign regarding wage management 





Temporary competitive advantage 

Creating awareness among the higher authorities 





Sustained competitive advantage 

Services by the NGO





Temporary competitive advantage 

Table 4: VRIO analysis
(Source: Created by author)

From the VRIO analysis, it can be commented that the NGO will need to focus on their services and the learning opportunities to motivate the employees. It is significant for being competitive in Lagos. The business proposal for the NGO depends on how resources would be competitive to be sustained more for maintaining the wage.

5.0 Business Project Goal
5.1 Financial Goal

The NGO has the target to achieve 10% growth in overall for the upcoming 6 months. They have the main goal to motivate the employees as well as the employers for the top executives and managerial staff that can increase the possibilities for financial growth in Lagos (Fernandez-Esquer et al. 2021).

5.2 Non-financial Goal
As it is an NGO, they mainly target their business for non-financial and social purposes. They will target to reduce 10% of wage theft in Lagos. It will be significant for identifying awareness and recognition of the NGO in the country. The social benefit is the ultimate goal behind the wage theft minimization in the locality.

6.0 Integrated Marketing Communication Plan



Evaluation metrics 

Online campaigns 

·         Social media platforms such as Facebook, Instagram, Twitter and others

·         Email survey 

·         Distributing pamphlets through online websites among the organisations in Lagos

·         Domain authority

·         Website verification

·         Social media authentication


·         Billboards

·         TV and radio advertisements 

·         Customer reactions

·         Employers positive responses to join the session

Corporate social responsibilities 

·         Spreading awareness 

·         Communicating more in professional channels 

·         LinkedIn and other apps 

·         Contacting the higher authorities 

·         Establishing the image of the NGO

External communication 

·         Collaborating with others 

·         Local supports to advertise for reaching the Nigerian organisations

·         Positive responses

·         Impression 

Table 5: Integrated Marketing Communication Plan
(Source: Created by author)

6.1 Strategy Explanation
The strategies are taken to implement business proposals in Lagos. By evaluating those strategies, it would be effective for the NGO to open their training sessions targeting the businessperson, higher authorities and top executives. It would be effective if the NGO would consider offline as well as online processes to reach maximum people for their online training. The social purpose behind the campaign will be significant if the strategies would be implemented effectively to reach the local people in Lagos. Moreover, it is sufficient for analysing how the business can evaluate the work situation to minimise the wage theft in Lagos (Dimitrescu et al. 2018). The strategies should be successful to attain their business goal and the social purposes.

7.0 Conclusion
It can be concluded that the business proposal by the NGO is regarding identifying the entire processes and the reasons for wage theft in Lagos. In order to mitigate those issues, the NGO needs to develop proper collaboration with the local people and community for making their purpose successful. It is significant for identifying their concepts and developing the resources that will be the main criteria to succeed in the locality. In Lagos, wage theft has been reported dramatically. It ensures successful learning and training to convince the employers regarding the organisational growth as well as the employee’s satisfaction and retention within the organisation.

Berg, L. and Farbenblum, B., 2017. Wage theft in Australia: Findings of the national temporary migrant work survey. Available at SSRN 3140071.

Bruns, A., 2019. After the ‘APIcalypse’: social media platforms and their fight against critical scholarly research. Information, Communication & Society, 22(11), pp.1544-1566.

Chijioke, A.K. and Amadi, A.I., 2019. Human capital investment as a catalyst for sustainable economic development in Nigeria. International Journal of Management Science and Business Administration, 5(5), pp.13-22.

Davis, F. D. 1989, "Perceived usefulness, perceived ease of use, and user acceptance of information technology", MIS Quarterly, 13 (3): 319–340.

Dimitrescu, A., Babis, C., Alecusan, A.M., Chivu, O. and Faier, A.M., 2018. Management of a marketing plan. Fiability & Durability, 1, pp.279-285.

Fernandez-Esquer, M.E., Ibekwe, L.N., Guerrero-Luera, R., King, Y.A., Durand, C.P. and Atkinson, J.S., 2021. Structural racism and immigrant health: exploring the association between wage theft, mental health, and injury among Latino day laborers. Ethnicity & Disease, 31(Suppl), pp.345-356.

Gupta, S., Kumar, S., Singh, S.K., Foropon, C. and Chandra, C., 2018. Role of cloud ERP on the performance of an organization: Contingent resource-based view perspective. The International Journal of Logistics Management.

Kircaburun, K., Alhabash, S., Tosunta?, ?.B. and Griffiths, M.D., 2020. Uses and gratifications of problematic social media use among university students: A simultaneous examination of the Big Five of personality traits, social media platforms, and social media use motives. International Journal of Mental Health and Addiction, 18(3), pp.525-547.

Olusanya, O.A. and Adewumi, O.A., 2018. Subcontracting Systems and Working Conditions in the Building Construction Industry in Lagos, Nigeria. Unilag Journal of Humanities, 6(2), pp.177-193.

Oluwakayode, O.B., 2017. Analysing Economic Crimes in Nigeria: The Political Economy Approach. Journal of Law and Criminal Justice, 5(2), pp.65-72.

Raghunandan, A., 2021. Financial misconduct and employee mistreatment: Evidence from wage theft. Review of Accounting Studies, pp.1-39.

Salloum, S.A., Alhamad, A.Q.M., Al-Emran, M., Monem, A.A. and Shaalan, K., 2019. Exploring students’ acceptance of e-learning through the development of a comprehensive technology acceptance model. IEEE Access, 7, pp.128445-128462.


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