Task: To be completed individually, you are required to prepare a business report that deconstructs an organisation's business model and identifies the critical success factors that make the business sustainable. Your analysis will demonstrate your critical thinking skills and your ability to professionally articulate your findings.
Before commencing, you must seek your lecturer's approval to undertake an analysis of the business you have chosen. The type of organisation that should be identified for study is one that is relatively new, innovative in how they operate, and have most likely been established in the last five years.
To achieve a result that meets your study objectives, please ensure the business report addresses each of the assessment criteria detailed below and which is elaborated in the marking rubric.
This report looks into the Kalido Business Model, a marketing agency under IVE in Australia using the nine blocks business model. It aims to study the factors the agency uses to make itself attractive to the brands seeking an agency that meets all the criteria. It deconstructs the business model and puts forth the elements behind its critical success as well as the risks it might face in future. It also includes a set of recommendations that would be the changes one could make to the organisation to make it better.
Kalido as a brand so far has managed to provide exceptional strategies that promise to communicate effectively with its customers. It aims to create, manage, personalise, produce and distribute content never seen before across multiple channels.
The Kalido Business Model is one of the essential parts of the IVE Group and is considered to be one of Australia's most dynamic and diverse businesses when it comes to the fields of communications, marketing and print. Its annual revenue is approximately around $700Million, and it hosts around several 1.800 employees. It is known to make communications between their clients and customers comfortable and effective by creating personalised content and manage its proper distribution across multiple channels. It prides itself of being able to transform Business on the bases of its data-driven solutions. (Wang et al. (2017))
They aim to effectively create a new vision for their clients through the means of data analytics, various innovative customer experience strategies, the concept of creative development and focused digital services.
Kalido is a new breed of customer experience firm building which is driven by customer data and leads to active consumer engagement. Their trademark Is providing innovative solutions to clients, which will help speedy gain in the market as well as optimise the brand experience. It is one of the leading Salesforce marketing cloud partners in the Asia Pacific and is also the only Marketing Cloud Platinum Partner in this particular region.
What are nine-building blocks on the Kalido Business Model?
The deconstructing Kalido Business Model using the nine blocks of Business in Osterwalder & Pigneur’s order.
Key Interrelationships on the Kalido Business Model
This Kalido Business Model ensures clients have different hosting requirements, however using those as their essential guidelines, they work with the client to put forth a solution and plan which makes sure to optimise efficiency as well as reliability. The partnership requirements make it better to reach and provide suitable solutions abiding by their essential resources (Ashley et al. 2015).
Their customer relationships and ways to maintain them have helped them provide one with good revenue streams, thereby bettering their own. At the same time making sure that the customer stays at the heart of the decision making and providing them with a personalised strategy to tackle all their problems helps Kalido in reaching and paying attention to their customer segments while at the same time providing the right aide for every part that they deal with ( Blakeman et al. 2018).
Critical Success Factors
The Kalido Business Model ensures the company thrives on creative innovations. Their aim to provide personalised end to end design as well as delivery of the market's leading digital experience platforms like the adobe and site core is one of the factors that make them attractive.
Their partner, Tealium, which has provided them continuously with tag management solutions that aid in enabling real-time reporting as well as manage to earn them a good interaction with their customers on all digital platforms has also been one of their success factors.
As proven by the accolades for most of their services, they are the best when it comes to Salesforce and Adobe Marketing Cloud implementation and help to optimise a fast track return on all your investments.
With the number of agencies that bench on the creative criteria going bankrupt or acquired there is a high chance for any organisation that deals with constant need for creative pitches to win over a client to face business model disruption. It may lead to uncertainty and lack of knowledge on whom to approach in case the business model is put at risk.
Starting with design thinking: It would help the Kalido Business Model determine creative enthusiasts come up with solutions to questions that have never been questioned. Organisations can think out of the box by taking it with an empathetic approach; this will lead to the start of the design thinking process.
Balancing the team: It would be better to create a balance in the operating team by making sure all artisans, digital or creative are in the right numbers, and no side is overpowering the other.
Understand a customer’s demand: While being innovative and personalised in every aspect may make a brand stand out it is also essential for the company to make sure that they know what the customers of clients are looking forward to. Taking a traditional approach at times to meet a client's audiences is all right too.
This Kalido Business Model outlined progress in every aspect is optimising the use of the internet and utilising every aspect of it in a beautiful way. It has proven itself successful time and again while experimenting with it too. In today’s creative world, where every other brand is trying to come off as unique and fresh, Kalido’s immense artistic level, and use of creative strategy marketing has been proven to be one of the most profound ways of grabbing attention of its audience and has been considered to be ahead of its time. Kalido seems to know that hosting each client taking into consideration their wants is the new marketing style. However, the Kalido Business Model may see the company overexert its boundaries and end up with disruption, Kalido may be open to face it too with its own innovative way to tackle it. Kalido Business Model assignments are being prepared by our marketing assignment help marketing assignment help experts from top universities which let us to provide you a reliable assignment help online service.
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