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Information System Assignment: Uptake of Digital Disruption by Reliance Group


Task: Prepare a well-structured information system assignment illustrating the ongoing issues in the organisation of your choice along with defining the core areas of the transformation and uptake of digital disruption.


Executive Summary
This report on information system assignment shed light on analysing the cultural values and norms, connectivity, infrastructure and financial implications for determining the transformation and distributions of technological context to accomplish the desired outcome of selected company Reliance. Reliance is one of the renowned companies in the globe, and the paper will illustrate the ongoing issues along with defining the core areas of the transformation and uptake of digital disruption.

Technology in business allowed several organizations irrespective of the nature of the business to improve both the performances along with the overall effectiveness of the products and services offered in the market, which in turn results for a company to expand quickly as well as effectively (Gill & VanBoskirk, 2016). The findings of the study will illustrate how some cultural aspects of the organization, for example, measured with the technological context for the present scenario are open to change. In contrast, others might find it more difficult as well as challenging. Therefore, measured with the technical aspects, the concept described the way, which helps in the return to run the required operational and functional activities of the company in the best possible manner. Some of the activities include customer-facing applications and solutions, business-critical production and logistics solutions along with back-office administration system in the best possible manner and need to be performed effectively (Slavova, 2016).

Overview of the Report
The selected organization in the study is Reliance Group (Anil DhirubhaiAmbani Group), which operates its business in nearly all the major cities of India and some parts of the world ("About Us - Reliance Group India", 2020). The company commenced its business operations from the year 2006 with more than six listed company and performed all the required operational activities remarkably. The reason behind selecting the present organization in the findings will define the way about how the group are facing quite a few issues irrespective connected with their organizational proceedings. Some of the core aspects define the cultural values and norms connectivity, infrastructure and financial implications, which made huge debt and at the present situation the company is running in loss. Hence, the purpose of the report is to illustrate the facts which are exploring the wrong working path of the company and also suggest the way of improving to get the things back on track. Some of the specific issues are reflected in the discussions, and the remaining will be illustrated in the subsequent parts of the findings accordingly.

Purpose of the Report
The purpose of the report will only illustrate the technical aspects of the selected organization, where a specific industry experiences digital disruption as it defines the way about how the trend of the customers is shifting (Remane, Hanelt Nickerson & Kolbe, 2017). Therefore, it is essential for the organizations such as Reliance Group that will allow most of the existing customers to be happy along with creating opportunities. The idea of defining the concept of the digital disruption combines an effect that changes the overall fundamental expectations along with behavioural aspects in a cultural, market and industry. It is also associated with one process that is caused and expressed through implications of digital capabilities, channels and even assets (Bock, & Wiener, 2017). Business exists in a dynamic environment where all the activities need to be performed at a continuous manner specially measured with the technological aspects as the brand to some extent find it more challenging towards maintaining a constant pace with the advancements (Senyo, Liu & Effah, 2019).

Factors affecting the use of information systems and the uptake of digital disruption for Reliance Group
The notion of technological change is nothing new, about along with the same point of time the required change across the world is happening at a faster rate than ever before as compared with the overall situation (Sousa, & Rocha, 2019). The risk of distribution as the impetus for transformation is risky, and majorities of the organization including Reliance Group need to work on adequately to deal with the discussed situations along with the need to address the following factors:

Business Process
The concept of the business process transformation defined the core aspects of how the corporate activities of the business are focused (Slavova, 2016). Data, analytics, APIs, machine learning and other technologies will maintain a diverse as well as a comprehensive platform of working where the Reliance Group need to keeps adequate updatation towards maintaining its competitive and sustainable business edge.

Business Model
Reliance Group needs to find the best way to transform the business model for replacing the traditional ways of doing business with the technology-driven business aspects (Gill & VanBoskirk, 2016). The fundamentals of the transformations must define the limited areas of the company, which will define the process about how the value will be driven in the industry.

Domain Transformation
The areas of the domain transformation will define the way with the view towards analysing the core context of the technological advancement and distributions in a defined. Nevertheless, the growing technology will be able to redefine the offer products and services for Reliance Group in the industry and at the same point of time will provide the opportunity to address the discussed issues for getting the things back on track.

Organization Cultural Context
It is one of the most fundamental points of discussions for Reliance Group. Digital Disruption, along with the transformation of the business activities towards modernized context, defines a long term procedure where it requires redefining organizational mindset, along with processes and talent for the digital world (Ismail, Khater & Zaki, 2017). The changing adaptability must be set for the organizational culture in the best possible manner (Isaev, Korovkina & Tabakova, 2018).

Connectivity and Infrastructure
Connectivity and infrastructural activities define the most critical contexts for the digital distribution system (Schwertner, 2017). Optimum levels of connectivity along with developing the required infrastructural activities are the areas, which will define the process for Reliance towards the ability to connect and get connected in the industry accordingly measured with the modernized business management.

Financial Implications
Business transformation process requires massive platforms of investments towards maintaining the needed as well as the competitive edge towards accustoming the transformation necessary and distribution process in the discussions (Ismail, Khater & Zaki, 2017). The financial implication process will define the outcome of the business decisions on which Reliance need to make an active decision to make the best result out of it.

The present study has highlighted the major-specific areas, where the Reliance Group, the chosen company in the survey needs to work on for transforming and distributing technological aspects to make the business proceedings modernized. The concept of the technological distribution have been highlighted in the study that defined the way about how Reliance Group will be able to accomplish the required activities along with addressing the discussed issues.

Reference List
About Us - Reliance Group India. (2020). Retrieved 15 June 2020, from Bock, M., & Wiener, M. (2017). Towards a Taxonomy of Digital Business Models-Conceptual Dimensions and Empirical Illustrations. In ICIS, 38(1), pp- 1-19 Gill, M., &VanBoskirk, S. (2016). The digital maturity model 4.0. Benchmarks: Digital Transformation Playbook.

Isaev, E. A., Korovkina, N. L., &Tabakova, M. S. (2018). Evaluation of the readiness of a company’s IT department for digital business transformation. Information system assignment ??????-???????????, (2 (44) eng).

Ismail, M. H., Khater, M., & Zaki, M. (2017). Digital business transformation and strategy: What do we know so far. Cambridge Service Alliance, 10. Pp- 1-35

Remane, G., Hanelt, A., Nickerson, R. C., & Kolbe, L. M. (2017). Discovering digital business models in traditional industries. Journal of Business Strategy.

Schwertner, K. (2017). Digital transformation of business. Trakia Journal of Sciences, 15(1), 388-393.

Senyo, P. K., Liu, K., &Effah, J. (2019). Digital business ecosystem: Literature review and a framework for future research. International Journal of Information Management, 47, 52-64.

Slavova, M. (2016). Digital Business Transformation. Ikonomiceski i SotsialniAlternativi, (4), 142-149. Sousa, M. J., & Rocha, Á. (2019). Skills for disruptive digital business. Journal of Business Research, 94, 257-263.


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