Identifying User Problems at IBM DESIGN THINKING

Question

Task: What are the primary user problems faced by IBM DESIGN THINKING's enterprise customers, and how can IBM DESIGN THINKING Design Thinking principles be applied to develop effective solutions?

Answer

Overview

Our goal in this project is to apply the core ideas of IBM DESIGN THINKING Design Thinking at the practitioner level. This calls for the rigorous identification of distinct user groups inside the vast domain of IBM DESIGN THINKING, a well-known technological behemoth (You, 2022). Students will have the chance to actively use and reinforce the skills and approaches learned in Lesson 4 of our course by completing this assignment.

This exercise's importance cannot be emphasised. It offers a practical experience that enables a thorough exploration of the complex world of user-centric problem solutions. Students will polish their capacity to understand user perspectives, describe the problems at hand, and create efficient ways to solve the complicated wants and predicaments of users by dealing with the complexity of real-world user dilemmas.

IBM DESIGN THINKING offers a rich environment for this inquiry because of its reputation for technical advancements and impact on the world stage. The task challenges students to traverse the intricate interplay between technology and user requirements, reinforcing their grasp of Design Thinking's tenets and preparing them for successful problem-solving inside one of the most dynamic and transformational technological firms in the world.

Objectives

1. Evaluate User Impact: Analyse the impact that the highlighted user issues have on both the users themselves and IBM DESIGN THINKING as a technology provider. Understanding the possible effects of unsolved issues is the goal of this mission.

2. Generate Innovative Solutions: Encourage your pupils to come up with original, user-centered solutions to the challenges they have identified. For the Design Thinking process to lead to ideas that can be put into action, this phase is essential.

3. Prioritize Problem Areas: Sort the identified user issues according to importance, urgency, and practicality. This goal aids in identifying the problems that want quick action.

4. Develop a User-Centric Approach: Include the learnings from the empathy phase in a user-centric strategy, explaining how IBM DESIGN THINKING can successfully address user wants and pain issues.

5. Enhance Collaboration: Encourage group problem-solving among pupils to foster collaborative thinking. Design Thinking places a strong emphasis on collaboration, which encourages a team-based approach to problem-solving.

6. Communication Skills: Develop your communication abilities so you can successfully explain user issues and suggested fixes in reports and even presentations. In every problem-solving process, effective communication is essential.

7. Iterate and Refine: Encourage students to take an iterative, problem-solving approach, where they consistently improve their ideas in response to feedback, testing, and a deeper knowledge of user needs. This goal illustrates how iterative Design Thinking is.

IBM DESIGN THINKING's Target Users

Numerous important user groups play different roles in IBM DESIGN THINKING's ecosystem across its vast geography. These include those who work at IBM DESIGN THINKING, as well as clients, partners in business, and other stakeholders. It is essential to precisely define and categorise various user groups in order to respond to their demands and overcome the accompanying difficulties (Guimarães & Rocha, 2023). By doing this, a greater understanding of their particular needs, desires, and pain areas can be developed, making it easier to apply customised solutions and improve user experiences throughout IBM DESIGN THINKING's wide spectrum of contacts.

IBM DESIGN THINKING User Problems

The focus of this work will be on evaluating the problems that arise among IBM DESIGN THINKING's clientele, paying close attention to the challenges that corporate clients find while integrating IBM DESIGN THINKING's cloud services. By diving into the details of this procedure, we want to get a thorough awareness of the special difficulties these clients face, enabling the development of customised solutions and a better user experience (Kwon, Choi, & Hwang, 2021).

Problems Faced by Enterprise Customers

Enterprise clients of IBM DESIGN THINKING's cloud services frequently experience the following issues:

Complexity of Service Integration:

Enterprise clients have complex IT infrastructures, making it difficult to integrate IBM DESIGN THINKING's cloud services. This intricacy frequently results in difficulties, which contribute to inefficiencies and brief downtime during the transfer. To guarantee a smooth relocation and user happiness, such concerns require careful thought and competent solutions.

Security Concerns:

Enterprises' top priority continues to be security. Customers routinely express concerns about data security and compliance while using cloud services. IBM DESIGN THINKING must systematically and firmly address these worries, assuring clients that their private information is kept secure and that all legal obligations are scrupulously followed.

Scalability Issues:

Scalable solutions are needed by businesses to support their changing operations. Some clients have run into difficulties while trying to adjust service levels as their businesses grow. For clients to be able to modify their services to match their growth, it is crucial to address this demand for flexibility and smooth scalability.

Empathy Map

Empathy Map for IBM DESIGN THINKING Enterprise Customers (Bittner & Shoury, 2019):

Says	Thinks	Does	Feels
"The integration procedure takes a long time."	“I’m hoping that our info is safe."	investigates the product lines of rivals.	concerned about possible data breaches.
" I have trouble moving data."	" I require a reliable cloud partner."	Collaborates on migration with IT teams.	anger at project delays.
"Scalability is essential for development."	“I’m looking for a flexible, economical solution."	Attends IBM DESIGN THINKING webinars and training programs.	Positive outlook on future scalability.

Conclusion

In this project, we narrowed our emphasis on corporate clients, a crucial user group inside IBM DESIGN THINKING, and investigated their interaction with a wide range of cloud services offered by IBM DESIGN THINKING. It soon became clear that these consumers suffer a variety of difficulties related to service integration, security, and scalability.

A fundamental challenge that frequently results in inefficiencies and brief outages is integrating IBM DESIGN THINKING's cloud services into the existing complex IT infrastructures of business clients. These clients show frequent worries about data security and compliance, making security their top priority. Additionally, it is obvious that scalability is required to support expanding operations, yet some clients have trouble modifying service levels to coincide with their company's growth.

Our development of an empathy map shed further light on the feelings and ideas that these corporate clients have when interacting with IBM DESIGN THINKING. This deeper comprehension is crucial for applying Design Thinking concepts since it enables us to create personalised solutions that address user demands and ultimately improve the consumer experience. By tackling these problems, we help IBM DESIGN THINKING enhance all of its services, strengthening its position as a supplier of user-centric solutions in the technological environment.

Bibliography

Bittner, E., & Shoury, O. (2019). Designing automated facilitation for design thinking: A chatbot for supporting teams in the empathy map method. 52nd Hawaii International Conference on System Sciences, 227-234 retrieved from https://scholarspace.manoa.hawaii.edu/server/api/core/bitstreams/9631a7ac-4d75-4d51-9017-1bb4840cb4da/content.

Guimarães, L., & Rocha, E. (2023). Information practices and design thinking Approaching Users 3.0 in Information Science. RDBCI: Revista Digital de Biblioteconomia e Ciência da Informação, 19, 1-21 retrieved from https://www.scielo.br/j/rdbci/a/QcgVHjdGRGmNXCN37SLmwzN/?lang=en.

Kwon, J., Choi, Y., & Hwang, Y. (2021). Enterprise design thinking: An investigation on user-centered design processes in large corporations. mdpi jurnals, 5(3), 43 retrieved from https://www.mdpi.com/2411-9660/5/3/43.

You, X. (2022). Applying design thinking for business model innovation. Journal of Innovation and Entrepreneurship, 11(1), 59 retrieved from https://link.springer.com/article/10.1186/s13731-022-00251-2. IBM Design Thinking