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(HOS101) Hospitality management assignment on the management of a company dinner event


Task: Report about a chosen event in your hospitality management assignment. Critically evaluate the importance of leadership and human resources to allocate the various tasks.


The proper definition of an event is still not clear though the events can be categorised as planned and unplanned events. Unplanned events can be described in the form of accidents, natural disasters or other similar incidents. Event management is the study of the subject planned event that requires management, setup, resources and strategies. In this hospitality management assignment, an event management report is presented in the context of the company dinner event. The importance of leadership and the leadership skills required to acquire by an event manager are stated in this hospitality management assignmentelaborately. The human source or manpower assessment for the event is also described briefly in this hospitality management assignment. At the end of this hospitality management assignment, there is a wide discussion about the feedback and control system of an event.

Importance of leadership explained in the hospitality management assignment
The ability that involves influencing people to align their activities and actions toward the completion of an objective or goal is termed leadership. In the world of events, management leadership skills play an essential role for the event manager to mitigate the various kinds of challenges mentioned in the hospitality management assignment. The events contain various kinds of components that need to be possessed by the event managers (Allen, 2021). The human resource in the event team is often diverse that includes both internally employed employees and outsourced or contractual staff. So the event managers need to interact with various groups and stakeholders inside and outside the organisation. This creates various types of leadership challenges.

The skill in terms of leadership for event managers can be classified as soft and hard skills. The hard skills include technical or event management-related knowledge and the capability to communicate the knowledge with the members of the event team. Some of the skills related to human relation management mentioned in the hospitality management assignmentare conflict resolution and team management and cross-cultural competencies (Antchak, Ziakas and Getz, 2019). In the company dinner event, leadership plays an important role for the event managers. The essential keys to making the event succeed are the technical skills, interpersonal skills and decision-making skills of the event manager. Various equipment required during the event require developing a facility management plan for the event managers. Successful event leaders effectively use a systematic approach to accomplish the tasks in an event and also within sufficient time and under the planned costs. In the company dining event, the interpersonal skills of the event manager also play a crucial role. The interaction with the guests, internal and external staff and the authorities must be done by the event manager.

Communicating with the stakeholders and managing the team activities are mainly considered by the event managers (Arass, Ouazzani-Touhami and Souissi, 2019). It is found in the hospitality management assignment that having negotiating skills also help them to successfully manage the events. In the company dining event, the budgeting section must be highly considered by the event managers. Allocating the financial resources to different aspects of the event helps them to complete the event within the planned budget. In terms of choosing a location for the event, the event managers have to consider various types of factors, for example, the environment, society and more. It is found in the hospitality management assignment that sponsorship is also required in most of the events. This helps in providing financial support for the effective completion of the event (Baker, 2019). Role of leadership is highly required during finding sponsorship for the event while negotiation skills help to gain suitable financial support from the sponsors for the event. Motivating the event team members is also part of the job of the event managers. This helps them to align the manpower with the objective of the event for its successful completion. Moreover, the leadership skills of the event manager for managing the company dining event is a critical aspect that helps to motivate the staff, stakeholder management, budget allocating and risk management (Berger, 2018). It is analysed in this hospitality management assignment that an effective leader should maintain a healthy relationship with the various type of stakeholders including guests, staff, food vendors and sponsors.

Manpower assessment in the hospitality management assignment
The importance of structure of the team, and their background and experiences play a crucial role in managing an event. In the company dining event considered for the hospitality management assignment, the manpower must have various types of expertise in order to manage the different kinds of activities. The allocation of functional responsibilities greatly depends on the availability and expertise of the manpower. If an event has a low amount of manpower then the existing manpower must have multiple expertises (Bhaduri, 2019). The manpower can come from both internally and externally. Outsourcing manpower on a contractual basis may benefit the event manager in terms of cost management. Though while recruiting external power the past experiences of them must be acknowledged and those who have experience in hospitality, sales and advertising sectors must be prioritised by the event manager and human resource team. This requirement mentioned in the hospitality management assignmentis for tackling the stress and uncertain situations of the events. The labour staff of the event and skilled and unskilled volunteers must be guided under the leadership of the event manager (Daud, Zin and Yusof, 2019). The functional responsibilities mentioned in the hospitality management assignmentneed to be addressed among the staff by the event manager for maintaining transparency and ensure the effective completion of each task in the company dining event. Regardless of the size of an event, a concentrated team effort to manage all the responsibilities is highly required for the completion of a task. The manpower or human resource plays an important role as with right people with appropriate expertise and skills greatly help to complete the event activities according to the schedule of the event. This company dining event requires manpower with appropriate expertise, language and education (Henness and Ball, 2019). The team managers must monitor the activities of the manpower during the event. Taking feedback from the staff and guiding them through challenging situations helps them to understand their value which increases their motivation level and productivity. During the activities of the event conflict situations also can arise between the team members or other stakeholders. This is also to be managed by the event manager effectively and provide the conflict parties with valid outcomes that must be in favour of both parties (Leigh, 2019). It is to be noted in the hospitality management assignment that the event manager also needs to assess the current wages of the internal manpower while determining the future of the workforce. The roles and responsibilities of the team members and the objective or purpose of the event should be addressed to the team members effectively by the event manager.

Feedback and control system
Feedback and control are the systems that accompanied the manager of an event to take decisions during it. The feedback that is given to the event manager can come from the event team, suppliers or other stakeholders which can be used by the event manager for taking action regarding the event and mitigation of risks (Maguire and McLoughlin, 2019). For example feedback regarding some accidents during the event can help the event manager to effectively take action and make sure that it will not happen again. As per the hospitality management assignment findings, taking preventive measures will be possible for the event manager for the received feedback which can reduce the frequency of occurrence of the risk factor. The quality management of the event also depends on the feedback from the customers on the whole event as a product and the role of the staff. This feedback-gathering process greatly helps for analysis of the event and making improvements to it. The feedbacks also help the event manager in the decision-making process for future events.

The control systems of an event can be categorised as operational and organisational. The day-to-day operations during the management of an event are measured by the operational control system (Salih and Ingram, 2021). While the organisational control system measures the activities of the staff and other stakeholders to align them with the goals of the event organisation. The application of the control system in the hospitality management assignmentis classified into five different parts which are predictive control, preventive control, feedback control, concurrent control and historic control. The feedback control system plays an important role in the management of the company dinner event. This type of corporate event requires a sufficient amount of control mechanism because of its corporate nature. The feedback control system helps the manager of the event to take meaningful and effective decisions regarding the activities of the event (Vielberth and Pernul, 2018). The control measures are highly dependent on the feedback which is received from various sources, for example, staff, guests, suppliers and more. The predictive control system mentioned in the hospitality management assignmenthelps the event manager or controller to predict and identify the risks and problems before they appear. This is also termed feed forward control. This greatly helps the event manager to predict the expenses and cash flows and consider this while allocating the budget for the event. The preventive control system is the measures taken in the planning stage of the event (Salama, 2021). Concurrent controls are the measures taken during the occurrence of the problems. This can be described in the hospitality management assignmentas the measures for injury or infrastructure damage. Historic control is the set of measures that are derived from the event and apply to future events to avoid similar problems.

It can be concluded from the hospitality management assignmentthat event planning required a number of different sets of measurements and activities to ensure its effective completion. Both leadership qualities and human resource management plays an important role in the successful completion of an event. The feedback and control system enables the risk assessment measures taken before, during or after the event.

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Yudhaputri, E.A. and Fatimah, N., 2020. The important role of volunteers in events. Asia Pacific International Events Management Journal, 1(2), pp.33-40.


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