Health management assignment analysing the need of marketing department at Selfless Health
Task: Prepare a health management assignment in the form of memo for the board outlining what, if any, role (beyond advertising) strategic marketing plays in health system operations. Consider such aspects as corporate culture, population health, brand identity, and organizational structure.
To: CEO of Selfless Health
Subject: Implementation of marketing strategies as mentioned in the health management assignment
The healthcare opportunity can be improved by using the corporate culture, which can be useful for maintaining the clan culture that has been taken in order to achieve a better idea regarding teamwork in healthcare. The respective practice mentioned in the health management assignmentcan be able to provide a friendly and effective environment in the organization that can be useful for maintaining proper communication between the employees. Adhocracy Culture can be able to provide the practice in the organization that can help to motivate the employees for using creativity and innovation techniques in healthcare. The market culture can be followed by Selfless Health which has proved helpful for maintaining a competitive atmosphere for the employee, along with the process of maintaining profitability by improving the interest of the employees. As per the health management assignment findings, the hierarchy culture can be able to provide knowledge regarding the conservative corporate culture. The respective culture can be used in Selfless Health for achieving the objectives by providing a clear idea regarding the target that needs to be achieved by the workers (Nakazawa and Akabayashi, 2022). The implementation of corporate culture in Selfless Health can be used to maintain better customer service by the employees, which includes the process to increase the effectiveness of the workers. The huge impact of the corporate culture in healthcare has proven considerable as the immune system by providing the proper training to the employees, which can be helpful for maintaining customer satisfaction reading the services of the respected healthcare. The analysis of the traditional medical option in the health management assignmentcan be useful for selecting a more cost-effective strategy that can be used by healthcare, which includes the practice to increase the customer reach of the organization. In order to maintain the healthcare business revenue, Selfless Health can implement the practice to check the healthcare consumers, which can be able to obtain the future scope in the market.
As per the health management assignment analysis population health has proved effective in delivering the process to deal with the health outcomes regarding a particular individual, which can be helpful for maintaining the jewelry regarding the chronic disease to the patient by using the interaction between the patient and healthcare employees. In order to achieve better chronic care management, quality and safety, health policy and public health the respective process can be helpful. Using population health Selfless Health considered for this health management assignmentcan achieve better customer attraction, along with the practice of maintaining customer satisfaction. One of the important examples of population health can be includes the process to develop a plan to increase child vaccination. The champagne to reduce teen pregnancy has also been considered one of the important examples for population health, which has proved effective for maintaining chronic care safety management. The corresponding process has effect healthcare to provide the practice for maintaining health goals and strategies. The primary aim as per the health management assignmentcan be achieved by using the population groups, which can be useful for reducing health inequities among the particular population group. The corresponding technique can also be helpful for making improvements in order to maintain the health of the entire population. Selfless Health can use the practice of providing detailed information to the patient regarding the different factors of the population's health using various champaign and posters inside health care (Gamache, Kharrazi and Weiner, 2018). The respective practice can be helpful for attracting the patient's mind to the healthcare, along with the process that can be useful for maintaining the knowledge regarding the genetic behavior and environment influences for the health of the patient in Selfless Health. As per the health management assignment the marketing strategy requires to be tracked which can be useful for maintaining the business revenue, which can be useful for understanding the effectiveness of the marketing strategy.
The brand identity has proved effective for the patient and can be able to provide a better way to achieve patient loyalty and satisfaction by delivering better services to them. In order to maintain customer accusation the development of the grand identity can improve the business revenue and customer base for Selfless Health. As per the health management assignment the brand identity can be maintained by Selfless Health using the practice to set the proper goal of the organization including the process of beginning with an idea. The employees can be able to maintain the brand image by using the practice to ensure research and development by considering future value. The consistency of Selfless Health has proved effective for managing the brand value to the customers, however, the process provides an overall idea regarding the new and developed services delivered by the customers. It is found from the health management assignment that the importance of using the brand identity for Selfless Health can be effective in maintaining customer recognition, which can be able to improve customer loyalty, along with the practice to maintain the consistency of the service by the organization. In order to maintain the credibility of healthcare, the different practices of branding can be useful for achieving better competitor revenue by the organization (Ebi et al. 2021). As per the health management assignment the process to use brand equity can be effective for maintaining the company values, along with the process of attracting the patient by ensuring better service.
Four different organizational structures can be used by Selfless Health in order to achieve the maintenance of healthcare services to patients including the budgetary, autonomous, corporate and private. The organismal structure can be able to provide the process to ensure the responsibilities of the employees, along with the control of the service by providing the hierarchy to solve any kind of situation in the organization (Ahadinezhad, 2021). The strategic planning in Selfless Health considered for the health management assignmentcan be able to provide the process to maintain the goal of healthcare, along with the practice to maintain alignment with the objectives. Selfless Health can use the implementation of advanced education that can be helpful for the employees to increase their knowledge and has proved effective for maintaining customer satisfaction.
>Figure 1: Marketing strategies of healthcare
(Source: Gamache, Kharrazi and Weiner, 2018)
In order to maintain the career growth for the employees in Selfless Health, the strategy implementation mentioned in the health management assignmentcan be helpful, which can be used for maintaining employee satisfaction by ensuring better career opportunities in the organization. The functional level strategy can be used for understanding the issues of the organization, which can also be able to maintain the individual throughout that can be helpful for the improvement of the business. The marketing strategy that can be used by Selfless Health includes the process to evaluate the online patient experience that can be able to provide a better understanding regarding patient engagement and remote monitoring of patient health using the developed technology. As per the health management assignment findings, the development of a proper website regarding Selfless Health can be helpful for attracting more customers by providing an online slot booking service, along with the process to deliver better and more effective information regarding the available services in healthcare. Social media leverage can be helpful for increasing customer acquisition, which can be useful for understanding and maintaining customer satisfaction, by asking the review from the patients. The respective process has proved effective for understanding the customer requirements, along with the services and issues required to be overcome by Selfless Health. The use of physician referrals in Selfless Health can be useful for maintaining the relationships between the patient and physicians. The respective strategy can able to provide Selfless Health for increasing patient satisfaction, which has proved effective for the competitor company (Khiong, 2022). The use of a customer relationship manager can be able to provide the process to maintain the customer review, along with the process of engaging the patients using email and other digital marketing options. As per the health management assignment findings, the use of developed technology such as machine learning and AI can be able to provide the prediction and analysis to understand the future demand for Selfless Health.
Khiong, K., 2022. Impact and Challenges of Digital Marketing in Healthcare Industries during Digital Era and Covid-19 Pandemic. Journal of Industrial Engineering & Management Research, 3(5), pp.112-118.
Ebi, K.L., Vanos, J., Baldwin, J.W., Bell, J.E., Hondula, D.M., Errett, N.A., Hayes, K., Reid, C.E., Saha, S., Spector, J. and Berry, P., 2021. Extreme weather and climate change: population health and health system implications. Annual review of public health, 42, p.293.
Gamache, R., Kharrazi, H. and Weiner, J.P., 2018. Public and population health informatics: the bridging of big data to benefit communities. Yearbook of medical informatics, 27(01), pp.199-206. Nakazawa, E. and Akabayashi, A., 2022. Quota System in Japanese Politics, Healthcare, and Education: Women’s Rights and Equality. Sexes, 3(4), pp.508-514.
Khosravizadeh, O., Vatankhah, S., Baghian, N., Shahsavari, S., Ghaemmohamadi, M.S. and Ahadinezhad, B., 2021. The branding process for healthcare centers: Operational strategies from consumer's identification to market development. International Journal of Healthcare Management, 14(4), pp.956-964.