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Environmental analysis assignment on BMW proposal to develop a electric vehicle for the Australian market


Task: How to utilize Environmental analysis assignment research techniques to establish consumer behaviour towards new products?


This Environmental analysis assignment reviews BMW plan to develop a EV for the Australian market. Melbourne 2030 is a plan for the growth and development of the metropolitan region. An important objective is to keep Melbourne's qualities that people value. Despite a slowdown in population growth, Melbourne will increase dramatically during the following 30 years. An important objective is to keep Melbourne's qualities that people value. Despite a slowdown in population growth, Melbourne will increase dramatically during the following 30 years. Planning for the capacity to support up to 620,000 extra dwellings at that time is acceptable, provided our present suburbs are preserved and improved.

The Environmental analysis assignmentresearcher will use an external strategic study of Melbourne's business climate to find opportunities to forecast the future in accordance with the BMW challenge. There is no set format for this project because there are several ways to examine Melbourne's aims and how the BMW challenge may be compatible with them.Major companies must participate in the Sustainable Melbourne efforts as part of the BMW competition. The researcher had to reconsider how Melbourne's transportation system may transform into a more sustainable set of solutions.

Environmental analysis assignment product sustainability in Australia
The president of the multinational manufacturer BMW in Australia believes that the federal government can do more to inform the people about the benefits of electric vehicles because the major automakers in the world have committed to phasing out gasoline-powered vehicles. Automakers would be put off by businesses purchasing electric vehicle fleets, which would hasten the local market's adoption of the technology (McElhaney et al.,2014). As per the Environmental analysis assignment findings, the industry anticipates that Australia will reach a "tipping point" for EV adoption over the next 12 months, and thus automakers are focusing their efforts on creating new EV models.

However, countries like Norway, the US, and China have made significant investments in reliable charging infrastructure and offered financial incentives to commercial and individual purchasers of plug-in hybrid or completely electric vehicles. At the same time, it should go without saying that Australia should invest in advancing electro-mobility technologies for business (Anderson, 2013). Even while practical solutions like plug-in hybrid electric vehicles are readily accessible on the market, there are no sustainable alternatives, which causes local consumers concerns like range anxiety.

Challenge Faced by BMW to maintain climate Change in Melbourne.
BMW will keep adding cutting-edge vehicles to its local product line-up, but the government had "considerable" influence over how people viewed the benefits. When published in the coming months, the government's electric vehicle policy, known as the Future Fuels Strategy, will focus on practical initiatives that will allow the private sector to deploy these technologies commercially.

However, it contends that the world's top automakers are leading the development of hybrid, electric, and fuel-cell cars and that adoption will quickly rise if they become competitively priced with gasoline-powered alternatives. According to the corporation, using its network of chargers cuts carbon emissions by 50 tonnes per month(Avery, 2015).At the BMW Group, which has always aimed to be the most prosperous and sustainable provider of premium individual mobility, thinking sustainably and doing sustainability are traditions. This means being accountable to society and the environment. Effective climate protection is one of the biggest and most significant problems that civilization is now facing.

As a result, a car's use phase produces the greatest quantity of CO2 emissions during its life. Additionally, the consequence is that CO2 emissions per car and mile drove because of falls by at least 49.99% from 2019 to 2030. (Chudy and Mazurek, 2019). The Environmental analysis assignment research shows that throughout a vehicle's lifetime, encompassing production and the upstream supply chain, the BMW Group seeks to cut CO2 emissions per vehicle by at least 40%.

BMW work and environmental sustainability for Australia
For the BMW Group, pure driving enjoyment goes well beyond simple transportation. This is because we place a high priority on sustainability and do not back down from it. On the contrary, we are moving forward with a brand-new approach that is consistent and broadens the conversation about sustainability beyond our immediate area of influence(Blunck, 2016). They have already established important criteria in the life cycle evaluation of their cars throughout the years and decades, starting with the materials consumed, moving through energy consumption, and ending with the recycling rate. This comprehensive electrification approach will continue to grow over the next years, and by 2023 will have 25 electrified vehicles available.

BMW has employed recycled and renewable raw materials whenever practical and makes sense from a technical, ecological, and economic standpoint. By 2030, we hope to use a considerable share of these resources(Næss, 2020). The company is looking for a factor of 4-6 for aluminium and 2-5 for steel for our two most crucial materials. Currently, we employ up to 19.99% secondary thermoplastics, up to 49.99% secondary aluminium in some components, and about 24.99% secondary steel. We are dedicated to life cycle engineering for effective recycling in this way since using secondary materials significantly lowers the CO2 footprint.

The BMW Group already sets the bar for resource economy in the region and directly influences the CO2 emissions of its facilities and sites. We want to cut our sites' CO2 emissions by 79.99% by 2030. The company BMW has been using only renewable energy sources to generate all our external electricity. For sustainability in Australia, BMW is methodically making investments to increase the energy efficiency of various facilities and doing on-site analyses on the most effective ways to produce energy, such as using hydrogen, biogas, biomass, or geothermal energy. At appropriate sites, the utilization of green hydrogen can also be crucial; we are now evaluating the efficiency of green hydrogen for heat generation in a pilot plant. By utilizing more process waste heat and safeguarding thermal cycles, we are simultaneously increasing the energy efficiency of our manufacturing and lowering the need for heating. The Environmental analysis assignmentfindings show the company is likely to achive a positive reposible rate due to intelligent control and digital approaches like data analytics, we can minimize the number of scrap components while reducing power use.

Anderson, L.B., 2013. How frames present BMW as embracing an aging workforce. Public Relations Review, 39(5), pp.484-490.
Avery, G.C., 2015. Key corporate sustainability drivers: engaged boards and partnerships. Strategy & Leadership, 43(3), pp.44-48. Environmental analysis assignment
Blunck, E., 2016. Germany BMW's Sustainability Strategy of Evolution and Revolution Towards a Circular Economy. Towards a circular economy: corporate management and policy pathways. Economic Research Institute for ASEAN and East Asia (ERIA), Jakarta, pp.83-101.
Chudy, A. and Mazurek, P.A., 2019. Electromobility–the Importance of Power Quality and Environmental Sustainability. Journal of Ecological Engineering, Environmental analysis assignment20(10).
McElhaney, K.A., Toffel, M.W. and Hill, N., 2014. Designing a sustainability management system at BMW group: The Designworks/USA case study. Greener Management International, (46), pp.102-116.
Næss, H.E., 2020. Corporate greenfluencing: a case study of sponsorship activation in Formula E motorsports. International Journal of Sports Marketing and Sponsorship, 21(4), pp.617-631. Environmental analysis assignment


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