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Employee Satisfaction assignment Plan for Costa Hemel Hempstead


Task: How can Costa Hemel Hempstead develop an Employee Satisfaction assignment plan to keep employees satisfied?


The report tries to showcase the impact ofonline training on staff happiness at Costa Hemel Hempstead. In this regard, the report constructs a research method that contains aim, objectives and methodology of the study. However, the main focus of the present report is on the ethical considerations that consider a set of research principles for making the study ethically transparent and unbiased. Hence, ethical consideration of the research is discussed precisely considering various elements, such as autonomy, privacy, scientific integrity, social responsibility and maximising benefit to decrease harm to the participants throughout the study.

Aim of the Study:
The study aims to increase happiness of staffby providing online training and omitting challenges in Costa Hemel Hempstead.


  • To understand the concept of online training for motivating employees
  • To analyse the factors which effect happiness of employees in Costa Hemel Hempstead
  • To evaluate various approaches, which can influence workers’ sentiments in a good way
  • To examine various ways to increase employee motivation in Costa Hemel Hempstead

Research Approach:

In the research work, the researcher will follow deductive research approach for conducting a scientific investigation (Casula, Rangarajan and Shields 2021). Hence, the researcher will consider studies and findings of other researchers for drawing test hypotheses from these. To understand the impact of online training on employee happiness, this approach will be applicable.

Research Design:
The study will follow descriptive research design for collecting data in a systematic way to explain the relationship (Jenkins et al. 2021). This research design will allow the researcher to use quantitative as well as qualitative data in the study. To conduct the research work, the researcher will collect primary data from both quantitative sources as well as primary sources. Qualitative data will lead the researcher to gather more accurate information and to conduct in-depth analysis on the selected organisation. Thus, this data will be useful in measuring the relationship between online training motivation of employees in a significant way. Furthermore, quantitative data leads the researcher to collect information within short time and to get the outcome in an objective way.

Research Method:
To analyse both qualitative and quantitative data, the researcher intends to apply a mixed-method (Rutberg and Bouikidis 2018).

An interview will be conducted on 20 employees for collecting primary qualitative information. Moreover, a survey will be arranged on 150 employees to collect primary quantitative data. For interview, the purposive sampling technique and for survey, simple random sampling technique is conducted.

Ethical Consideration:
In a research work, ethical consideration is required to maintain the value of the work that is conducted through collaboration. Hence, such consideration maintains mutual respect and fairness of the research work (Head 2020). Some crucial ethical issues are discussed in the following section along with the process of solving these. Maintaining Respect for the autonomy, privacy and dignity of participants and the selected organisation: Participants should know the reason, advantages, risks, and financial supports behind the research work before they intend to join as respondents in the survey and interview. The researcher needs to prioritisethe dignity of the participants. Moreover, high level of confidentiality in managing personal information of participants need to be maintained (Khalil et al. 2021). Furthermore, anonymity of each participant and the participated organisation in the research needs to be ensured. Thus, the researcher will provide Participation Consent form along with the Participation Information form to the respondents for informing them regarding the purpose, benefits, risks and funds of the research. Moreover, the consent form will help the study to get no objection statement from the participants.

Scientific Integrity:
During data collection, any form of deceptive information and depiction of finding primary data in a biased way should be evaded. Scientific integrity is a situation that arises from adherence to practices and professional values at the time of conducting, reporting as well as applying the outcomes of scientific activities. Such activities confirm clarity, objectivity and reproducibilityand that gives insulation from fabrication, bias, plagiarism and falsification (Abad-García 2019). To keep scientific integrity, the researcher should maintain accuracy in showcasing contributions to proposal and reports. In quantitative analysis, the researcher should measure reliability test for confirming the research quality that are shown in the research design, method, analysis and at the time of using resources. In collecting qualitative data, the researcher should maintain honesty in developing, considering, reviewing, reporting and contacting research in a fair, complete, transparent and unbiased way.

Social Responsibility:
In research, the social responsibility of researchers implies that they appear to the probable societal impacts of their work because these influence the health, safety or welfare of the society. This ethical theory considers people as accountable for completing their civic duty and the actions of a person should help the entire society (Sroka and Szántó 2018). The present study focuses on employee happiness and hence it supports the respect and dignity of employees. Thus, the research work can benefit all employees and organisations, which intend to use online training method.

Benefit Maximisation and Harm minimisation:
During study, the researcher should have a responsibilityof not to impose harm on their study participants. Harm is considered as a contested concept and one can argue that the practise of certain research methods can create harm. For instance, asking specific questions may adversely influence psychology of the respondents by creating embarrassment, unwelcome emotions and distress (Suri 2020). It is the duty of the researcher to analyse the possibilityof harm against the benefits of the study and to make a reasonable conclusion.

Hence, to reduce potential risk to personal values and invasion of privacy, the study should not publish any personal information of the respondents or participants. Moreover. To manage psychological well-being of the participants as well as the selected organisation, the researcher should not use any discriminatory, offensive or any unacceptable language at the time of formulating interview and survey questions. Moreover, the researcher needs to avoid deceptive practices at the time of designing the research (Drury et al. 2021). Furthermore, the study will allow each respondent to withdraw himself or herself from interview and survey, if they do not feel comfortable with the questions. However, the researcher needs to inform respondents regarding the outcome of the study as it will benefit them in achieving work satisfaction. Thus, the entire research work needs to be conducted in such a manner that it can maximise benefit of the respondents and the selected organisation by examining the benefit of online training on staff happiness in Costa Hemel Hempstead.

Abad-García, M.F., 2019. Plagiarism and predatory journals: A threat to scientific integrity. Anales de Pediatría (English Edition), 90(1), pp.57-e1.
Casula, M., Rangarajan, N. and Shields, P., 2021. The potential of working hypotheses for deductive exploratory research. Quality & Quantity, 55(5), pp.1703-1725.
Drury, J., Mao, G., John, A., Kamal, A., Rubin, G.J., Stott, C., Vandrevala, T. and Marteau, T.M., 2021. Behavioural responses to Covid-19 health certification: a rapid review. BMC Public Health, 21(1), pp.1-16. Head, G., 2020. Ethics in educational research: Review boards, ethical issues and researcher development. European Educational Research Journal, 19(1), pp.72-83.
Jenkins, E., D'Aoust, R., Elias, S., Han, H.R., Sharps, P. and Alvarez, C., 2021. Faculty peer review of teaching taskforce: A quantitative descriptive research study for the peer review process. Nurse Education Today, 106, p.105055. Khalil, K., Das, P., Kammowanee, R., Saluja, D., Mitra, P., Das, S., Gharai, D., Bhatt, D., Kumar, N. and Franzen, S., 2021. Ethical considerations of phone-based interviews from three studies of COVID-19 impact in Bihar, India. BMJ Global Health, 6(Suppl 5), p.e005981.
Rutberg, S. and Bouikidis, C.D., 2018. Focusing on the fundamentals: A simplistic differentiation between qualitative and quantitative research. Nephrology Nursing Journal, 45(2), pp.209-213.
Sroka, W. and Szántó, R., 2018. Corporate social responsibility and business ethics in controversial sectors: Analysis of research results. Journal of Entrepreneurship, Management and Innovation, 14(3), pp.111-126.
Suri, H., 2020. Ethical considerations of conducting systematic reviews in educational research. Systematic reviews in educational research, pp.41-54.


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