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Digital Innovation Assignment Critically Analyzing The Use Of Digital Communities And Social Technologies


Task: Write a digital innovation assignment that will identify, analyze and critically discuss an opportunity related to the use of digital communities and social technologies.


Executive summary
This project report on digital innovation assignment is based on the development of a digital platform or network which will help the life of the students to get better. This report comprises of an introduction to innovation in which all the deliverables related to the innovation has been described well with complete usage and values. The introduction section mentioned in the digital innovation assignment has focused on key features of the innovation. Additionally, two persons have been further taken into consideration which includes details of two users including one which will get benefitted from the innovation and others who will not be much satisfied with the innovation.

A customer journey map has been developed which will illustrate the process of students' needs and showcase the one scenario being developed later on. This will require the development of two scenarios of the innovation with two different sides. A service logic innovation matrix has been developed which will describe the advantages and disadvantages of the project innovation. It has comprised both sides of the innovation and each cell of the matrix includes the logic behind the innovation made. Further customer dominant logic will describe all the related and unrelated activities of the project and will explain the experience of the students. It also explains the impact on both sides of the innovation. After that, a business model canvas has been developed which explains all the major aspects of the innovation such as customers, values, costs, and partners, etc. A detailed reflection has been made to check out whether innovation has achieved the goals and objectives or not. At last a brief conclusion has been provided to summarize the findings and arguments obtained in the digital innovation assignment report to make it more effective to read.

Introduction to innovation
The idea behind developing this digital innovation assignment is to explore the concept of digitalization which is playing a crucial role in everyone's life and is taking place of traditional learning especially at schools and colleges, so developing a digital platform can benefit the life of college students up to a great extent. This development can be considered as digital innovation and should generate value for the students. Thus, it can be stated in the context of this digital innovation assignment that developing a platform for students where they can share their problems and issues and can get multimedia-enabled instruction manual from teachers can prove to be a useful development for students. It will help them to get a more interactive atmosphere of the outgoing course and will improve their interest in taking every aspect seriously. The platform explored in the case scenario of digital innovation assignment will allow the students to present their issues and problems related to the classroom environment, curriculum, subjects and other material in the form of images, videos, audios, texts, and even ppt (Kumar et al. 2016). It will completely revolutionize the life of college students and will provide numerous opportunities for students to grab them. This platform will provide numerous advantages to students as well as instructors and professors in the following ways:

Values to students

  • Better understanding of concepts being taught in the classrooms
  • A new way to raise issues which are not possible to raise during lecturers
  • Integration with handling problems and issues with the subject matters
  • More reliability and information in an attractive and detailed manner

Values to professors

  • Good understanding of students’ issues
  • Recognition of lack of facilities and other study material
  • Better explanation of issues being raised
  • A new way to provide all the information’s about important decisions and instructions


1. Name – Samuel Ben

Age – 26 years

Demographic data – As per the research carried on digital innovation assignment, it is noted that he is a resident of Australia and is very conscious and hardworking for his studies. He always focuses on getting more and more knowledge from every corner and thus keeps him busy all day. He also does some part-time job to collect the fund for his studies. He always submits his project on time but due to his shy nature, he feels uncomfortable to ask his queries during lecturers (Lokuge et al. 2019).

Background – he is a very goal-oriented student and always thinks about his career and a better future. He mostly spends his free time in the library reading books and using college computers (Komninos, 2016). He has his laptop but whenever he gets the opportunity to use the resources of the college, he never misses them.

Goals: his goal is to set a perfect career for his future. He is very studious and careful about moral values. He always helps others and always looks after new opportunities (Davis & Singh, 2015).

2. Name – Angelina Blue

Age – 30 years

Demographic data – she is not much care about her studies as she belongs to a medium family and always gets busy with her family stuff. She is even not regular to college and always submits her projects late. If by chance she submits any project on time, it is of no use as it was mostly incomplete or irrelevant. She never asks any queries in the classroom and often gets late to get each information related to subjects and other instructions (Kohli & Melville, 2019).

Background – she wants to get good marks in her projects and thus needs a good platform to raise his queries related to projects and instructions. She wants to work hard for her studies and thus wants to achieve her aim of being a good employer (Henderson et al. 2017).

Goals – The readings used to develop the digital innovation assignment signifies that she is a confident girl who is hardworking and careful about social issues (Kenney & Zysman, 2015). She wants to become a business analyst in the future and thus needs a perfect platform to get a good mark in her projects.

Customer journey map on the basis of scenario explored in the digital innovation assignment


Phase 1

Phase 2

Phase 3

Phase 4

Phase 5


Students’ needs

Instructions must be uploaded on the platform

Time must be given to raise questions related to instructions

Required changes, if any, must be made in the instructions uploaded

Issues and problems related to the project must be invited from students

All the queries must be resolved by the time

Submission of the project


A pdf containing all the instructions about the project uploaded on the platform

A notice related to clarification of the instructions generated

An additional notice regarding changes in the deadline was posted on the platform

Students were asked about their queries in the form of images and texts only

All the queries got resolved and the project was allowed to submit in the form of ppt

A notice regarding the deadline of the project will be uploaded again


Some students were not able to login by the time

Notice was posted late

Changes made created many issues for students

Students raised their issues but were not able to upload images due to network issues

Not all the students got better response

Not all the students will be able to submit the project on time due to network issues

Proposed changes

Platform was made available offline also

Instructions regarding possible changes were posted

Deadline was extended for such students

Updates were made to the platform with better networks

Notification system was generated for both students and professors

 Extension of deadline

This section of digital innovation assignment is focusing on elucidating the scenario used to develop this report. As Samuel is very hard working, he always keeps his eyes on every new project being assigned to students. As soon as he came to know about the project instructions being uploaded on the platform, he checked them out and started the project. Soon after he got the notice about changing deadlines and other changes being made. As he had started his project by the time, he felt no issues with the project (Nambisan, 2018). Although there were some issues with the instructions he uploaded the same in the form of the image by using the computers of the college. He also got a good response from the instructor and all his queries got resolved in the next 8 hours. He completed his project on time and submits it to the professor. As all the instructions were clear to him, he got good marks in the project. He was very happy with the digital platform being developed for the students.

On the other hand, it is also noted in this digital innovation assignment that Angelina is not much care about studies but still wants to get good marks in her projects. Due to some family issues, she is not regular to college and also never submits her projects on time. She also came to know about updated instructions on the platform very late. This made her very annoyed and even got no notice about the changing deadlines. This made the situation more difficult for her. When she uploaded her issues on the platform, the instructor responded to her issues but there was no solution for her problems. At last, she realized that now she has to perform the project work and submit by the completely impossible time. Somehow she managed to do so but did not get good marks. After some days she gets to know about another notice regarding the same project on the platform for resubmission of the project but again she was very late (Nambisan et al. 2017). She was very disappointed with the digital platform and found no use of it.

Service logic innovation matrix

Innovate consumers, not products!

Change in consumer role




Change in Firm’s value
Creation activities

Smart offerings

Students now do not want to pay off an additional amount by the time. This platform can be used separately on their devices such as laptops, mobile phones, etc. They use this platform just as a part of their enrollment.

The college authorities will buy the required resources for providing better services to students. All these come under the authorities and responsibilities of the college staff and they will use this offering to resolve the issues of the students.

This digital platform will provide help to both students and staff. Students will upload their issues and queries with the help of multimedia in an attractive and detailed manner while the staff will upload instructions regarding the new project and resolve the already uploaded queries of the students.

Value integration

This platform will provide a detailed analysis of the project requirements and submission of all the credentials and problems by the time to get better opportunities.

The school authorities will take all the responsibilities regarding the maintenance of the digital platform. This offering will make certain changes in the role of the school role from being a buyer.

Along with offering numerous advantages to both students and staff, it will also require some changes to minimize the issues being faced by the students.

Value constellation 

Students need not to pay extra charges for this service (Hartnup et al. 2018). It will automatically get added to the college course fees.

College authorities will make a required payment from the college side to the required platforms on behalf of the students themselves. All they will do is providing login id and passwords to students.

Other service providers and partners of the platform will help the college to make required updates to the platform from time to time.

Customer dominant logic
Unrelated activities
This platform will help the students in the future as it will save all the details automatically. This will create a portfolio of their projects and problems and all the instructions being uploaded. It might be possible that some issues arise in the future regarding the instructions and information, this platform will act as evidence for the uploaded information. Moreover, the students will also be able to submit the drafts of their assignments as it is capable to upload all the images, audios, videos, and other formatted assignments. This will make it easy for the students to get their drafts checked before being proceeding further for other tasks (Svahn et al. 2017).

Related activities
For students, it expands the scope of submitting their queries and problems on the platform. This will provide them the advantage of being uploading all the queries by integrating them with multimedia. The use of multimedia will allow them to be more specific to their queries and problems. This will also help them to raise questions any time and anywhere irrespective of their college campus or college timings. Moreover, it will help them to get all the details by the time as uploaded or revealed by the college authorities (Svahn et al. 2017). No student will lag due to absenteeism or any other issue. For staff, it will become easy to resolve the queries of the students with the help of more detailed information through multimedia. Videos and audios will get uploaded for the solutions and even required changes to instructions will also become an easy task.

For students, it will act as a service between their queries and solutions (Sutherland & Jarrahi, 2018). This platform will provide the advantage of resolving the problems and making it more effective to submit their projects on time.

For staff, it will become easy to instruct all the students at one time without the fear of a lack of strength of the students on any day in the classroom (Faber & de Reuver, 2019). It will make the flow of instructions about projects and assignments easy for the staff and checking the draft of the assignments at the starting.

A business model canvas

Key partners
· University

· Staff

· Students

· Platform developers

· System software

· databases

Key activities
· development of scenarios to provide better facilities to students

· digitalization of university

Value proposition
· providing help to students by accepting their queries and problems

· resolving the queries

· providing solutions to students

· uploading instructions related to projects and assignments

· use of multimedia

Customer relationships
· with the university, it involving limited access, security, privacy, upgrading time to time and integration with systems

Customer segments
· university

· staff

· students

Key resources
· system management

· software management skills

· workflow management system

· the university will require access to multimedia with the platform

· student will require login id and passwords

· a support channel in case of any issue with the platform

Cost structure
· software development and its maintenance

· partners charges

· cost incurred in updates installation and other technical issues

· marketing and development of the platform and its materials

Revenue streams
· license fees from universities

· partners fees

A reflection
Relative advantage: the advantage of this development will be to both students and staff. It will provide a medium for those students who are irregular to college and are unable to raise queries during the class lecturers. It will also provide the advantage of integrated multimedia to upload the instructions and information in the form of audio, video, and images (Spagnoletti et al. 2015).

Trial able – as it is not possible to directly implement this platform for the college students because all students might not be able to have access to this digital platform due to a lack of personal resources such as mobile devices and laptops (Goldie, 2016). Thus college authorities first need to develop it as a tutorial and testing for some days. If the outcomes will be positive then only it must be uploaded successfully.

Observable benefits: the outcomes of the platform will not be much easy to observe. It will require some time to check its benefits (Sedera et al. 2016). When it will be the time to submit the assignment, then the performance of the students will declare the benefits of the platform to both students and instructors. Moreover, other users will come to know about its benefits through buyers and payers only.

Compatibility: the digital platform will be compatible with all the devices irrespective of their functions and processes (Nylén & Holmström, 2015). All it will need is login id and a password granted by the college authorities. These will provide complete access to students and will need some updates from time to time to improve the performance of the platform and eradicate the issues being faced by students.

Data analysis: as there will be some limit for the data being uploaded to the platform thus data analytics tool will help in analyzing the limit of access to students. Overuse of platforms may result in a crash of network and thus loss of data. Thus it will require some limit on the usage of the platform in context to submission of data and time limit to use it (Viglia et al. 2018).

Evaluation:  a survey can be conducted among the students to check out the pros and cons of this digital platform. This survey will include a questionnaire comprising some related questions and feedback from the students while staff can be surveyed with the help of interviews and then the collected data will be analyzed to reach a particular point (Perks et al. 2017).

Development: it will require some updates on the platform such as being offline availability of the data and security and privacy concerns connected with the platform (Srinivasan & Venkatraman, 2018).

Therefore, considering the overall analysis of the findings developed in the digital innovation assignment, it can be concluded that digital innovation plays a crucial role in benefitting various categories of people irrespective of their work and purpose. This has also happened in the report and thus benefitted the life of students of the college. The development of digital platforms will provide many advantages to both students and staff. Although there will be some limitations of the proposal those limitations can be eradicated by following certain steps in series. It has been thus found in the context of this digital innovation assignment that this solution will affect two sides of the personas. One will be those who will get numerous benefits from the platform and will enhance their performance. This site will make the most use of the platform and will create value for its overall development. Another side will comprise of those students who will not be much satisfied with the working and will face numerous problems with the platform.

The platform examined in the study obtained in this digital innovation assignment will provide some deliverables comprising of multimedia including images, audios, and videos to be uploaded and this will help the students to upload their queries and problems concisely. This innovation will also help the staff and instructors to provide detailed instructions to the students regarding any new assignment or project. As per the readings utilized in the segments of digital innovation assignment, it can be observed that those students who have some personal issues and do not com regular to college often face the problem of late submission of assignments and thus got fewer marks. Also, some students do not feel comfortable while asking questions during lectures. 

Thus, from the overall analysis provided in the digital innovation assignment, it can be stated that this development of the digital platforms will help the students to get access to all the instructions of the project on time and working towards completion and submission of the project before the deadline. It will thus create a platform that will benefit all the students and thus will help them to achieve their goals. This platform will act as development in the favor of the students and hence this project report has focused on both sides of the innovation with the help of two scenarios.

Abrell, T., Pihlajamaa, M., Kanto, L., Vom Brocke, J., & Uebernickel, F. (2016). Digital innovation assignment The role of users and customers in digital innovation: Insights from B2B manufacturing firms. Information & Management, 53(3), 324-335.

Clark, W., Couldry, N., MacDonald, R., & Stephansen, H. C. (2015). Digital platforms and narrative exchange: Hidden constraints, emerging agency. New Media & Society, 17(6), 919-938.

Constantiou, I., Marton, A., & Tuunainen, V. K. (2017). Digitization and the New Dimensions of Competition: The Case of Digital Platforms in the Sharing Economy.

Davis, K., & Singh, S. (2015). Digital badges in afterschool learning: Documenting the perspectives and experiences of students and educators. Computers & Education, 88, 72-83.


Goldie, J. G. S. (2016). Connectivism: A knowledge learning theory for the digital age?. Medical teacher, 38(10), 1064-1069.

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Henderson, M., Selwyn, N., & Aston, R. (2017). What works and why? Student perceptions of ‘useful’digital technology in university teaching and learning. Studies in Higher Education, 42(8), 1567-1579.

Kenney, M., & Zysman, J. (2015, June). Choosing a future in the platform economy: the implications and consequences of digital platforms. Digital innovation assignment In Kauffman Foundation New Entrepreneurial Growth Conference (Vol. 156160).

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Komninos, N. (2016). Smart environments and smart growth: Connecting innovation strategies and digital growth strategies. Digital innovation assignment International Journal of Knowledge-Based Development, 7(3), 240-263.

Kumar, N., Venugopal, D., Qiu, L., & Kumar, S. (2016). Stranger Danger on Online Digital Platforms: An Empirical Evaluation of Detecting Review Manipulation. Available at SSRN 2874072.

Lokuge, S., Sedera, D., Grover, V., & Dongming, X. (2019). Organizational readiness for digital innovation: Development and empirical calibration of a construct. Information & Management, 56(3), 445-461.

Nambisan, S. (2018). Architecture vs. ecosystem perspectives: Reflections on digital innovation. Information and Organization, 28(2), 104-106.

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Nylén, D., & Holmström, J. (2015). Digital innovation strategy: A framework for diagnosing and improving digital product and service innovation. Business Horizons, 58(1), 57-67.

Perks, K. J., Viana, M. R., Farache, F., & Kollat, J. (2017). A critical reflection on the role of dialogue in communicating ethical CSR through digital platforms. In Communicating corporate social responsibility in the digital era (pp. 133-143). Routledge.

Sedera, D., Lokuge, S., Grover, V., Sarker, S., & Sarker, S. (2016). Innovating with enterprise systems and digital platforms: A contingent resource-based theory view. Information & Management, 53(3), 366-379.

Spagnoletti, P., Resca, A., & Lee, G. (2015). Digital innovation assignment A design theory for digital platforms supporting online communities: a multiple case study. Journal of Information Technology, 30(4), 364-380.

Srinivasan, A., & Venkatraman, N. (2018). Entrepreneurship in digital platforms: A network?centric view. Strategic Entrepreneurship Journal, 12(1), 54-71.

Sutherland, W., & Jarrahi, M. H. (2018). The sharing economy and digital platforms: A review and research agenda. Digital innovation assignment International Journal of Information Management, 43, 328-341.

Svahn, F., Mathiassen, L., & Lindgren, R. (2017). Embracing Digital Innovation in Incumbent Firms: How Volvo Cars Managed Competing Concerns. Mis Quarterly, 41(1).

Svahn, F., Mathiassen, L., Lindgren, R., & Kane, G. C. (2017). Mastering the digital innovation challenge. MIT Sloan Management Review, 58(3), 14.

Viglia, G., Pera, R., & Bigné, E. (2018). The determinants of stakeholder engagement in digital platforms. Digital innovation assignment Journal of Business Research, 89, 404-410.


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