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Creativity and Innovation Assignment assessing Unilever’s change management strategies


Task: How to undertake a investigation of Unilever change management strategies using Creativity and Innovation Assignment research techniques?


On this Creativity and Innovation Assignmentwe investigate the role of change management strategies towards effective organisation performance. Organisational change management is signified as the method for controlling the impact of modern business processes, modern technical elements, changing financial background, or organisational change structure within the enterprise (PSU, 2022). For discussing the impact of change and the role of change management, Unilever is considered in this essay. Unilever has faced several change practices exercised by the management and workers. This Creativity and Innovation Assignmentdetermines three main elements in a definite project. The elements include training, change readiness, and communication. The communication mainly concentrates on two methods of communication through multiple change levels. On the other hand, training concentrates on implementing modern knowledge and skills required while adopting the management and change effectively. Change readiness identifies how people behave and work to help them in the work experience.

Debate on the role of change agents within an organisation
The group or individual that incorporates the activities of managing and initiating change in the organisation is called a change agent (Lunenburg, 2010). It has been identified on this Creativity and Innovation Assignment thatforty talented people have joined Unilever as change agents. The specific people are from one hundred and ninety-six countries to develop and discuss solutions to the sustainable international challenges (Unilever, 2017). The external agents are responsible for executing sustainable functions for Unilever's organisational performance. In 2015, Unilever implemented change programs that highlighted innovation and motivated the communities through sustainable perspectives (Magazine, 2022). The change agents in Unilever are driving innovation with important advancements in technical and social aspects. Change agents are the internal workers such as employees and managers appointed to monitor the change management. In several innovative developed organisations, employees and managers got trained to establish their required knowledge and skills to monitor change management. Change agents can also be external, including consultants outside the working sector. For massive organisational changes, companies will subsequently recruit external change agents. The specific change agents are hired because the consultants worked in the outside industry and are not bound by the sector's politics, traditions and culture. Therefore, the external agents can bring a different perspective to the challenges and situations of the status quo.

Change management process identified on this Creativity and Innovation Assignment
Controlling multiple teams is a significant challenge for implementing success within the change management process. There are various teams in a team and several people belonging to different languages, cultures, and behaviour (Miller, 2022). Unilever has implemented several organisational changes to drive innovation and technological advancement within the organisation. The organisation has faced performance gaps while implementing leading change management the organisation. Unilever also faces challenges while controlling the multiple teams. It can be argued that changing organisational management impacts the implementation of major cooperation within the organisation. In the organisation, there are employees who lack education about the new technologies implemented within the organisation. It can be argued that the change management process is exercised to handle different elements that are important in improving technological effectiveness. For the management, it is impossible to tackle those people working in multiple teams. Therefore, it becomes chaos, and numerous internal confusions and conflicts start between the leader and employees. Furthermore, upgrading the specific documents to associate with the organisation is another big challenge in the change management process. Documents are the central element in the organisational process, and we require them to be constructively connected with specific analysis. Subsequently, the management is needed to ensure transparency by implementing audit trails (Periyasamy, 2022). Incorrect planning marks the particular change management elements that contribute to the failure of the change management process. Proper planning needs to be executed before operating the change to avoid the problem. Insufficient resourcing also plays a vital role in creating a significant challenge with change management.

Reasons for executing change within an organisation
As per Creativity and Innovation Assignmentinvestigations the organisational changes are executed to minimise the performance gaps that develop when the organisational specific goals and objectives are not met along with particular needs. Change management is needed to close the performance gaps within the organisation. Unilever has implemented important elements that are creating successful changes within the organisation. Unilever has driven sustainable growth with adequate operational management within the organisation (Unilever. 2021). The organisation has developed competitive growth while assessing important changes within the organisation. The change is required because in the organisation, and there are employees that need training about the new technological elements within the organisation. Unilever has used important social developments while encouraging important developments within the organisational sector. At the same time, implementing modern technological elements leads to significant economic and effective methods to operate organisational work (Process Excellence Network, 2022). Implementing certain technologies is needed to execute sustainable functions within the organisation.

The primary outcomes can be achieved by the change management process
Individual change management is the central part of every structure achieved in organisational outcomes (Cameron and Green, 2019). When the individual gets motivated to execute something different, the world begins implementing change. Unilever has executed the change to achieve the primary outcomes in assessing important elements in the organisation. It can be argued that Unilever has regulated important elements while assessing important changes within the organisation. It is identified that Unilever has implemented primary outcomes to improve the conditions of the labour improvement working in the organisation. It can be identified that potential outcomes are identified while Unilever is dealing with several issues and challenges within the organisation. It is also observed on this Creativity and Innovation Assignment that the organisation has implemented equitable culture while incorporating equitable culture that eliminates discrimination and bias among workers.

Based on the above evaluation, it can be concluded that organisational change management is vital for an organisation to execute success. Unilever has driven the development of human rights, encouraging the human rights and obligations among the team members. The specific organisation has implemented sustainable developments with the help of change management. A change is required to minimise performance gaps between the employees working in an organisation. When an organisation implements modern technologies, change management is also needed to execute essential operations. It is been observed on this Creativity and Innovation Assignmentthat organisations face significant challenges while incorporating changes like handling multiple teams and updating necessary documents are also responsible for the emergence of change management issues.

Cameron, E. and Green, M., 2019. Making sense of change management: A complete guide to the models, tools, and techniques of organisational change. Kogan Page Publishers.Creativity and Innovation Assignment [e-journal]. Available through [Accessed 7 June 2022].

Lunenburg, F.C., 2010. Managing change: The role of the change agent. International journal of management, business, and administration, [e-journal] 13(1), pp.1-6. Available through [Accessed 7 June 2022].

Magazine, F., 2022. 2018 Agents of Change Application - Food & Nutrition Magazine. [online] Food & Nutrition Magazine. Available at: [Accessed 8 June 2022].

Miller, K., 2022. 7 Challenges of Managing Change (and how to deal with them). [online] and Innovation Assignment Available at: [Accessed 7 June 2022].

Periyasamy, R., 2022. Top 5 Change Management Challenges and How to Overcome Them | Apty. [online] Available at: [Accessed 7 June 2022].

Process Excellence Network, 2022. Nine reasons organisations need to change. [online] Available at: [Accessed 7 June 2022].

PSU, 2022. What is Organizational Change Management? | Organizational Excellence and Engagement Office. [online] Available at: [Accessed 7 June 2022].

Unilever, 2017. Our 40 change agents for sustainable peace. [online] Available at: [Accessed 8 June 2022].

Unilever. 2021. Strong half-year results driven by sharp focus on operational excellence. [online]Creativity and Innovation Assignment Available at: [Accessed 8 June 2022].


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