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Climate Change Assignment: Article Analysis Of Sydney Morning Herald, Written By Jones


Task: For this assessment, each student will be analysing two news articles for tutorial discussion and submission on two separate weeks (3 & 5). The emphasis is on identifying the marketing implications for the events or incidents described in the article.

Students are required to choose ONE of the news articles (from the list below) that focuses on one of the United Nations Sustainable Development Goals (UNSDGs) and write marketing implications of the news. The first two tutorial weeks are designed to discuss how to analyse the sample news articles that focuses on UNSDGs. Specific questions that students need to answer include:

(1) Which of the UNSDGs does the new article relate to?
(2) Who are the important stakeholders?
(3) What potential marketing issues can be identified from the article?
(4) How would you respond to these issues and why?
For the last question students are required to include minimum of 5 references for each submission. This is an individual assessment with a maximum word limit of 1000 for each article analysis.
Only references used in text should be included in your reference list. The references should consist of published academic and research papers and textbooks in the write-up to support key points. Ensure that your references are relevant to the issues discussed. Referencing should follow the APA style.


1. In order to write this first assessment, the article is chosen from the Sydney Morning Herald, written by Jones, (2020). Among all the seventeen goals mentioned in UNSDG, this particular article is focused on addressing the goal called “Climate Action”. This particular goal is focused on four key areas such as atmosphere, climate change, national sustainability development strategies and small island developing states. On the other hand, the chosen article is focused on the threats of the climate change multiplier.

As per the article the Federal Government of Australia have failed to protect the wildlife and environment of the country with its ineffective environment protection regimes. Similarly, the 13th goal of UNSDG also targets the areas which need improvements in order to keep the environment protected from the industrial growth. This 13th goal is targeted towards establishing effective relationship with the international partners in order to reduce the greenhouse emission as much as possible (United Nations. 2020a United Nations. 2020b). Protection of the atmosphere is a wide area of consideration under this goal. This goal is focused towards performing economic activities with a continuous alignment of environmental sustainability.

Climate change is another major problem of this time. Due to the rapid change in climate different kinds of issues the earth is witnessing, for example crisis of freshwater, crisis in rain, destructive storms etc. This 13th goal is also targeted towards reducing the emissions and preparing effective policies to reduce this rapid climate change for the betterment of the humanity (United Nations. 2020a United Nations. 2020b). The chosen article also mentioned some of the recent negative effects of climate change. According to the article there are some species which are under threat due to the drastic change in the climate and there is a significant chance of extinction of those species. The article also mentioned that since 1788 more than hundred species have become extinct due to the climate change. The article has also mentioned that this climate change is the core reason behind the decline in the Coral Reef and to solve this issue significant changes in the legislation is important.

2. Stakeholders have major role in any kind of event. In this article also there are some major stakeholders, who have significant contribution on the protection of Australian environment. Some of the major stakeholders are, the Federal Government of Australia, prof. Lasely Hughes, the Australian Wildlife, the Civilization of Australia, CSIRO, Australian Research Council Centre of Excellence for Coral Reef Studies, World Heritage, James Trezise (Policy Co-Ordinator of Australian Conservation Foundation), prof. Hughes (climate scientist and biologist at Macquarie University). These individuals or institutions are mentioned as the stakeholders because somehow (directly or indirectly) they have contributed into this article or they have some impact of the overall event explained in this article.

In Australia the government as well the local organizations do not consider marketing and sustainability as complementary element. N this article it has been found that the government and the organizations in Australia are only promoting or marketing their achievements but they are not making the people aware about the threats the environment or the local wildlife is facing due to industrialization. It is important for both the government and the organizations to promote environmental sustainability as well as economic growth. It has been found from different resources that in some cases the insurance firms assess natural disasters as risks, at the time tome the others are purely direct, for example Coca-Cola’s anxiety towards water crisis and IKEA’s concern on deforestation. Most of the small and medium sized Australian companies are failing to promote their environmental sustainability and they also not able to invest significantly for making the local environment better. In this context the government has significant role. Changes in the legislation is very much important so that Australian small and medium sized organization can invest more in environmental wellbeing.

3. There are so many organizations who are customer obsessed, they only want their profit. Usually these companies have more carbon foot prints than the companies which are environmentally responsible. Companies are not organizing campaigns to create awareness among the people. There are companies which are still not realizing the value and the true meaning of sustainability. To most of the companies, sustainability only means financial sustainability, which is not true. Sustainability has three pillars economic sustainability, social sustainability and environmental sustainability. The importance of the last pillar has significantly increased due to the drastic climate change (The Climate Institute. 2006). From the article it has been found that there is a huge flaw in the regimes for the climate change in Australia. This has made the future of the local Australian organizations critical, because from an opposite perspective, climate change is a huge issue for organizations, which are mostly depends on natural resources like fresh water, air etc. That effective support is also not coming from the Australian federal Government which is making the situation more critical.

4. My response towards these issues will be really loud. In my personal opinion I am totally not supporting the attitude the Australian government is showing towards such a sensitive issue like climate change (Hunja, 2015). I think climate change is not only threatful for the animal species but it also harmful for the humanity also. To me environmental sustainability should stay as the biggest priority for all kinds of organization operating in Australia (Yaniz, 2017). I can recommend that the Australian government needs to restructure its legislations to handle such a pathetic climate change situation.

In order to raise the attention of others I will write multiple articles on this and I will also write official letter to the government so that they can address the loopholes in the legislation and can fix them on an immediate basis (The Washington Post. 2019). I will try to promote my thoughts in social media platforms as well, because personally I think it is not a personal problem it is the problem of humanity and we should try as much as possible to get rid of this particular issue (Oxford Handbooks Online. 2012). I can assure that in this context my response will be polite and systematic.

Hunja, R., (2015). Here are 10 ways to fight corruption. Retrieved from
Hunja, R., (2015). Here are 10 ways to fight corruption. Retrieved from
Oxford Handbooks Online. (2012). Climate Change and Society: Approaches and Responses. Retrieved from The Climate Institute. (2006). CLIMATE CHANGE: RISKS AND OPPORTUNITIES FOR AUSTRALIAN BUSINESS. Retrieved from

The Washington Post.(2019). How we can combat climate change.Retrieved from United Nations.(2020a). Atmosphere.Retrieved from United Nations.(2020b). Climate Change. Retrieved from Yaniz, L. (2017). 5 ways our governments can confront climate change. Retrieved from


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