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Business Research Assignment: Impact Of Australian Red Cross Blood Service


Task Description: Assessment task 3 requires the preparation of a full project proposal that should contain the following components:

  • A detail statement of the problem that you would like to investigate
  • Research aim, objectives and research questions: What are the potential research objectives and questions that can address the problem?
  • Justification and potential output of the research project: Why is your chosen project important both theoretically and practically? What are the potential outputs and outcomes of your research?
  • Conceptual framework: An analysis of the literature relevant to the research topic that will give you the conceptual basis for conducting this research.
  • Methodology and presenting secondary data: Based on the conceptual framework, research aim(s) and objectives, you need to provide a detail description of the data collection methods and tools, data sources and the methods/tools that you will use to analyse the data.
  • Organisation of the study, project budget and schedule: Write the names of the chapters/sections of your research report, and briefly discuss what you will write in those chapters/sections followed by a brief description of budget for conducting this study and project schedule i.e., Gantt Chart.

This is an individual research task. You are required to demonstrate your understanding of the relevant body of works to a real-life business research. We expect you to read and reflect on at least twenty recent refereed journal articles on your topic supported by any other evidence or information that can help refine the problem of your research, formulate conceptual framework and the methods of data collection and analysis. Please see detailed guidelines about specific research requirements on the unit Moodle site. You can write 3000 words maximum for this assignment. The cover page and the list of references are not counted in the word limit.


1.0 Introduction
The purpose of this business research assignment work is to recognize the main concern on the safety of blood or blood products through the protection of the blood in the Red Cross Blood services in Australia and how various advertising campaigns and strategies have influenced the blood donors in a positive manner. However, the business research assignment is for complying with some rules and regulations in Australia in relation to the working of blood donation and thus, fetching a safety of public of Australia. If it is felt that the processes of blood donation and transfusion are at risk and the service related to them are not systematic, then it is the social responsibility of the higher echelons in Australian Red Cross Blood Service to make the system free from risks and the service genuine. With the help of this assignment, one would be able to learn about the impact of advertisements on the blood services in Australia.

2.0 A detailed statement of the problem
It has been noticed that a large number of Australian people are dying of heart and some other diseases and many people are hospitalized every year. Blood is an essential thing for a human body to transmit oxygen. Many types of risk are involved in blood donation process like bruising, bleeding, pain, dizziness, physical weakness, etc. . The donor should be aware of such risks that are involved in donating blood (Custer et al., 2015). As the donors play a very important role in the blood donation with a decisive role that will protect the entire society of Australia, it is important to resolve their queries and make them understand about the positive side of blood donation. Sometimes, it has been seen that the donors face with many problems and they have many questions regarding blood donation.. There are a very few blood donation service organisation that provide proper information or relevant solution to such issues on blood donation. The main issue arises when very less number of people is seen to donate blood to the organisations or people in need. Around 9 million Australians are eligible enough to donate blood. However, as per the records, there are only 3% of this entire lot, which actually come forward to donate blood (, 2016).

There are several blood donation service committees in Australia that believes in gaining the confidence of the public regarding. The supply of blood is necessary to be maintained and knowledge of public is necessary to create so that more people can be attracted towards this good cause. The committee plays an important role in creating such awareness in the minds of the public in Australia and it maintains a proper process of blood donation and collection. In this way, the blood donors are directly associated with blood service and with many people who are employed in Red Cross Blood Services in Australia (Shrestha et al., 2016).

3.0 Research aim, objectives and research questions
The business research assignment aims at the advertising on the blood donation and collection of Red Cross Blood Donation and compliance of the rules and regulations in the blood donation process with some current principles.

The main objectives of this business research assignment work are the following:

  • To determine the outcomes of the advertisement in the working fields of blood donation service
  • To test the state of mind of the blood donors in some potential areas and follow some strategies that will be effective in the blood donation service.
  • To determine how many blood donors are participating in the blood donation in Australia
  • To make an analysis of the influence of advertisement on the donation service of the organ in Australia

The business research assignment questions are the following:

  • Does the advertisement for developing the working fields of blood donation have any profitability for the welfare of the public in Australia?
  • Is it possible to develop working procedures in the process of blood donation for public welfare with the help of advertisement?
  • What are the strategies that should be followed for developing the working system for blood donation in Australia?
4.0 Justification and potential output of the research project
There is a justification in following this research work for making the service of the blood donation and collection through the services of Red Cross Blood Services in Australia (Storry et al., 2014). After reviewing the subject, it can be noticed that the authors have mainly focused on the problems faced by the blood donors in Australia and how the service of blood donation can be improved with the help of advertisement (Fahimnia et al., 2017). While explaining the rationale of the study, three main points come out and they are the following:

What are the issues?
The issues are the problems that are faced by the blood donors and some other problems in Australia. The blood donors are facing various health and other problems and those problems should be resolved (Stacey et al., 2017). The other issues are the faults in the rules and regulations in the blood donation procedures. There are a very few people in Australia who are actually willing to donate blood voluntarily or even when required (Streiner, Norman & Cairney, 2015).

Why are the issues?
The issues are highlighted because the above-mentioned issues are creating hindrances in the blood donation process and the public of Australia are suffering ultimately. The intention of this research is to make public welfare thorough blood donation service. These issues persists due to lack of proper knowledge regarding blood donations. People, who have least knowledge about diseases like leukemia, thalassemia, jaundice, etc, should be made aware about the major issues that put lives of million people to risk (Li et al., 2016).

How can the issues be solved
The main intention of this research study is to resolve the above-mentioned issues for the welfare of public of Australia. The donors should be encouraged with various health advice and other knowledge in the same field. Apart from that, various strategies should be followed by the pioneers of Red Cross Blood Service in Australia to improve the services in blood donation (Dhital et al., 2015).

The following outputs can be achieved from the research work:

Firstly, this research work will contribute a lot to the public welfare of Australia. With the advertisement, various problems in the blood donation process will be solved and the blood donors will be aware of their various problems and their solutions (Wadsworth, 2016). Various terms, rules and regulations will be reviewed and the committee will be aware of the compensations and rewards of the donors. With the health consciousness of the blood donor, the safest blood collection will be possible by Red Cross Blood Service in Australia.

Secondly, the positive outcomes of this research will help other organizations related to blood collection apart from Red Cross Blood Service in Australia. The findings and analysis from the research work will help the other organization to know the strategies to be followed for the improvement of the blood collection service (Montano & Kasprzyk, 2015). The researcher can also utilize his or her gained knowledge and experience from this research in the same type of research work in the future. The data on the working can be utilized as secondary data in future work. In this way, the outcomes in the entire research work will help the public welfare.

5.0 Conceptual framework (Literature review)
5.1 Marketing strategies to attract blood donors: Blood donation is related to the public welfare in a country. Despite a large number of blood donators in Australia, a large number of blood donors are required to continue the health-related activities in various healthcare organizations (Aldamiz-echevarria & Aguirre-Garcia, 2014). To increase the number of blood donors, some marketing policies are necessary to be followed to attract the blood donors. One of the most attractive strategies regarding this blood donation service is to increase the knowledge of the blood donors regarding their health and some other rules and regulations in the process of blood donation. This marketing policy will fetch a change in the behavior of the blood donor and develop effectiveness and efficiency in the centers of blood.

There is various type of barriers in the minds of the blood donors that prevent them from donating blood. For example, fear of needles, being faint after seeing blood, feeling sick in the blood donation centers and some others. Some other barriers are the lack of knowledge about blood donation (France et al., 2016). All these barriers will make the entire process complex and tough for a blood donor and he is not interested to donate blood. A good marketing strategy can remove all the above-mentioned problems. The best strategy that can be effective for this is to develop the behavior of customers. From the literature review, it has been noted that if the behavior of the customers develops then he will be fearless and will be interested in donating blood. The other marketing method is that the development of knowledge among various health professionals like nurses, doctors and others can retain existing blood donors and attract new blood-.donors In this way, the extensive knowledge of blood donors can make social development through welfare (France et al., 2016).

5.2 Models applicable for decision making of blood donors: It is important to hold various health education and awareness programs to increase awareness of blood in the perception of the blood donors (Rahman et al., 2015). The programs should be conducted from the part of blood banks, centers of health and social services and some media. The healthcare centers and the blood banks should offer some benefits for donating blood. In a word, the blood donators should be made aware of the facts that donating blood is quite safe and without blood, people might die. The above organizations can conduct the awareness programs both at the national and international levels (Aldamiz-echevarria & Aguirre-Garcia, 2014).

5.3 Segmented studies play an important role in creating awareness of the donors: The blood donation organizations can arrange marketing campaign related to blood donation and they should convince the donors the social and other benefits of blood donation (Lee & Kotler, 2015). Communication procedures with greater impact should be followed to attract donors. the pioneer of those blood donation organization should impress the donors with the help of direct discussion and interaction (Collins et al., 2015). The gaps that have been created between the blood donors and the blood donation, can also be removed by some recommendations to the blood donors. From the above study, it is clear that the success in the blood donation depends on the main three factors. Firstly, the positive attitudes of a blood donor to donate blood, secondly, the intention of a blood donor to donate blood and finally, the behavior of a blood donor (Boenigk, Sundermann & Willems).

5.4 Effects of the advertisement of blood donation: A large number of marketing campaigns have been conducted in the past 30 years to develop the awareness of donating blood in the minds of the donor. The main purpose of these advertisements is to develop the voluntariness of the donors for donating blood. The blood donated by a blood donor is kept in a blood bank and it is donated to an individual who is in need of blood (Boenigk, Mews & de Kort, 2015). The advertising for donating blood has got success all over the world. In the past, only the young generation was interested to donate blood, but the blood donation organizations have conducted a lot of marketing campaigns for all to encourage donate blood. The campaigns were represented on the TV, radio and now in the internet media. Nowadays, the blood donation organizations are demonstrating advertisements on Facebook, Twitter and in other social media platforms (World Health Organization, 2016).

The main purpose these advertisement is not only to donate blood but also to donate clean blood. During the 1970s, most of the blood banks in almost all the countries including Australia came forward to invite donors, but there was a risk that the blood donors could carry diseases. In that time most of the blood donors came forward to earn money only who used drugs and did not maintain safety sex measures (Ballen, Verter & Kurtzberg, 2015). The clean blood donation has impacted a large number of people positively. In the present days, people are feeling that blood donation is much safer and they are getting interested to donate blood. The blood donating organizations are making aware the people with their advertisement.

6.0 Methodology and presenting secondary data
6.1 Source of Data and Research Approach: This business research assignment has been done based on the quantitative methodology of research. Data collection is one of the most important tasks in any research work (Glaser & Strauss, 2017). It is necessary for the researcher to choose the right method of data collection in any research work. To conduct the research, it was necessary for the researcher to identify the problems with the blood donors associated with the Red Cross blood services in Australia. The necessary data have been collected from various websites of Red Cross Blood Service in Australia in the secondary data collection method. In the quantitative research method, some public members are invited to comply with various rules and regulations related to the blood donation service with activities of advertisement (Johnston, 2017). It was needed to know to identify the problems and discover the strategies that should be followed in Red Cross and in other blood service organizations in Australia.

6.2 Data Collection Tools and Methods
Data Collection Tools (Interview and secondary sources): Data are collected with the help of some data collection tools. In this business research assignment work, the data collection tools are of two types (Burns, Bush & Sinha, 2014). The first one is the interview method through which some public member is chosen for an interview and collect data that are related to the concerns of the blood donation activities and strategies to improve those activities with the advertisement (Baesler et al., 2014). The researcher, for collecting secondary data, will utilize the Google search engine to find some websites of some blood service providers for the development of operation (Davis et al., 2014). The advanced Google search engine will be used by the researcher in different countries to get some additional information.

Sampling techniques used : The method of sampling in this business research assignment is the sampling method used by the other blood donation organizations that are using the advanced sampling method for practice in blood donation service (Bernardi, Melo & Schulten, 2015).

Variables (Dependent and Independent Variable): In this research study, the independent variables are the principles of the advertisement for the improvement of the blood donation services in Australia. The dependent variables are the strategies that are to be innovated in order to develop the service of blood donation in Red Cross in Australi (Rubin & Babbie, 2016).

Analysis Technique
6.3 Organisation of the study: The organization of the business research assignment is the following:

Chapter one is the introduction to the proposal of research that is outlined.

Chapter two is based on the discussion on the detailed statement of problems faced by the Red Cross of Australia for improving the standard of blood services.

Chapter three discusses the research aim, objectives and questions that are the most important parts of the research work.

Chapter four is about Justification of conducting of such research and potential outcomes that can come from research.

A literature review is done in chapter five and this is one of the most important parts in a research work. In this part, the researcher collects various secondary data using search engine in various websites of blood service organizations of both Australia and other countries.

Finally, chapter six is related to methodology in which various tools and methods of data collection and data analysis are discussed. Data collection and analysis are the methods through which the researcher concludes the research study after studying the research findings.

6.4 Budget, Gantt Chart and Project Activities : A budget is a method through which the financial and other resources are balanced and distributed among the various department of the project (Zhang , Zhang & Guan, 2015). the total budget for this project is $2,500 within a certain period of time. The literature review is conducted with the help of various online data from different websites (Hart, 2018). The researcher used different websites of blood services including Red Cross. The total cost for a literature review is $1,000. Secondly, an interview was held to invite public members for collecting current data from them. the cost of conducting process is $1,000. Finally, the cost of analyzing the data is $500.

Particular of Activities

Amount of cost

Literature review


Collection of data


Analysis of data


Total cost in the budget


Table 1: Cost in the budget of research
(Source: Created by the learner)

Gantt Chart and project activities:A Gantt chart is a chart that demonstrates the activities performed in a project within a stipulated time. The following is the time schedule showing the activities of the above research work:

Research components

1st week

2nd week

3rd week

4th week

5th week

6th week

Study on Introduction of the research proposal







Discussion on the statement problems on the research problem 







Discussion on research aim, objectives and questions that are the most important parts of the research work.








Justification of conducting such research and finding potential outcomes that can come from research. 








Designing a literature review of the research work. Data collected from various websites. 
Tools and methods of data collection are used in this part. The current data have been collected with these tools and methods.







Table 2: Research timeline for research activities
(Source: Created by the learner)

Business Research assignments are being prepared by our marketing homework help experts from top universities which let us to provide you a reliable assignment help in australia service.

7.0 Reference List
Aldamiz-echevarria, C., & Aguirre-Garcia, M. (2014). A behavior model for blood donors and marketing strategies to retain and attract them. Revista Latino-Americana De Enfermagem, 22(3), 467-475. doi:10.1590/0104-1169.3398.2439

Baesler, F., Nemeth, M., Martínez, C., & Bastías, A. (2014). Analysis of inventory strategies for blood components in a regional blood center using process simulation. Transfusion, 54(2), 323-330.

Baesler, F., Nemeth, M., Martínez, C., & Bastías, A. (2014). Analysis of inventory strategies for blood components in a regional blood center using process simulation. Transfusion, 54(2), 323-330.

Bernardi, R. C., Melo, M. C., & Schulten, K. (2015). Enhanced sampling techniques in molecular dynamics simulations of biological systems. Biochimica et Biophysica Acta (BBA)-General Subjects, 1850(5), 872-877.

Boenigk, S., Mews, M., & de Kort, W. (2015). Missing minorities: explaining low migrant blood donation participation and developing recruitment tactics. VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations, 26(4), 1240-1260.

Boenigk, S., Sundermann, L. M., & Willems, J. Do Differentiated Blood Donor Marketing Campaigns Work?.

Burns, A. C., Bush, R. F., & Sinha, N. (2014). Marketing research (Vol. 7). Harlow: Pearson.

Collins, R. A., Wisniewski, M. K., Waters, J. H., Triulzi, D. J., & Yazer, M. H. (2015). Effectiveness of multiple initiatives to reduce blood component wastage. American journal of clinical pathology, 143(3), 329-335.

Custer, B., Kessler, D., Vahidnia, F., Leparc, G., Krysztof, D. E., Shaz, B., ... & NHLBI Retrovirus Epidemiology Donor Study?II (REDS?II). (2015). Risk factors for retrovirus and hepatitis virus infections in accepted blood donors. Transfusion, 55(5), 1098-1107.

Davis, B., Sutherland, A., Wilton, M., & Kwinn, M. J. (2014, March). Evaluating army geospatial data collection tools. In Systems Conference (SysCon), 2014 8th Annual IEEE (pp. 235-242). IEEE.

Dhital, K. K., Iyer, A., Connellan, M., Chew, H. C., Gao, L., Doyle, A., ... & Cartwright, B. (2015). Adult heart transplantation with distant procurement and ex-vivo preservation of donor hearts after circulatory death: a case series. The Lancet, 385(9987), 2585-2591.

Fahimnia, B., Jabbarzadeh, A., Ghavamifar, A., & Bell, M. (2017). Supply chain design for efficient and effective blood supply in disasters. International Journal of Production Economics, 183, 700-709.

France, C. R., France, J. L., Frame?Brown, T. A., Venable, G. A., & Menitove, J. E. (2016). Fear of blood draw and total draw time combine to predict vasovagal reactions among whole blood donors. Transfusion, 56(1), 179-185.

Glaser, B. G., & Strauss, A. L. (2017). Discovery of grounded theory: Strategies for qualitative research. Routledge.

Hart, C. (2018). Doing a Literature Review: Releasing the Research Imagination. Sage.

Johnston, M. P. (2017). Secondary data analysis: A method of which the time has come. Qualitative and Quantitative Methods in Libraries, 3(3), 619-626.

Lee, N. R., & Kotler, P. (2015). Social marketing: Changing behaviors for good. Sage Publications.

Li, C., He, Y., Wu, X., Feng, X., Liao, J., Peng, Z., ... & Leung, W. (2016). Complementary Transplantation with Haploidentical Stem Cells and Unrelated Cord Blood for Leukemia and Thalassemia.

Montano, D. E., & Kasprzyk, D. (2015). Theory of reasoned action, theory of planned behavior, and the integrated behavioral model. Health behavior: Theory, research and practice, 95-124.

Rahman, M. S., Akter, S., Abe, S. K., Islam, M. R., Mondal, M. N. I., Rahman, J. S., & Rahman, M. M. (2015). Awareness, treatment, and control of diabetes in Bangladesh: a nationwide population-based study. PloS one, 10(2), e0118365.

Rubin, A., & Babbie, E. R. (2016). Empowerment series: Research methods for social work. Cengage Learning.

Shrestha, A. C., Flower, R. L., Seed, C. R., Keller, A. J., Harley, R., Chan, H. T., ... & Faddy, H. M. (2016). Hepatitis E virus RNA in Australian blood donations. Transfusion, 56(12), 3086-3093.

Stacey, D., Légaré, F., Lewis, K., Barry, M. J., Bennett, C. L., Eden, K. B., ... & Trevena, L. (2017). Decision aids for people facing health treatment or screening decisions. Cochrane database of systematic reviews, (4).

Storry, J. R., Castilho, L., Daniels, G., Flegel, W. A., Garratty, G., de Haas, M., ... & Olsson, M. L. (2014). International Society of Blood Transfusion Working Party on red cell immunogenetics and blood group terminology: Cancun report (2012). Vox sanguinis, 107(1), 90-96.

Streiner, D. L., Norman, G. R., & Cairney, J. (2015). Health measurement scales: a practical guide to their development and use. Oxford University Press, USA.

Wadsworth, Y. (2016). Do it yourself social research. Routledge.

World Health Organization. (2016). World blood donor day 2016 campaign essentials (No. WHO/HIS/SDS/2016.6). World Health Organization.

Zhang, L., Zhang, Z., & Guan, X. (2015, July). Budget management of university research funds. In Logistics, Informatics and Service Sciences (LISS), 2015 International Conference on (pp. 1-6). IEEE.


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