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Business Plan Assignment: Problem Arises With CHL While Developing Tourism & Hospitality Resort


Prepare a report on business plan assignment on the below topic:
“Cunningham Holdings Ltd Hospitality has won a contract to develop a tourism and hospitality resort in partnership with the Torres Strait Shire Council and the Queensland Tourism Authority”


Executive Summary
In this report on business plan assignment, a business proposal for the selected organisation Cunningham Holdings Ltd has been devised concerned with the different wicked problems arising in the development project of the tourism and hospitality business. During its year of operations, the organisations has faced different issues and hence, a critical assessment of some management and leadership issues in the hospitality business has been provided. In the overall process, a demonstration on LDP for the organisation has been provided justifying evident knowledge of the implementation of leadership and management models, theories and concepts. In this report, some creative leadership strategies have been explained justifying a suitable leadership style for the organisation.

1.0 Research Hypothesis
1.1 Introduction

The concepts of proper leadership and governance plays an important role in developing a system that ensures the implementation of the strategical frameworks combined with regulation and efficient oversight. To accountability. The purpose of the proposal is to outline the wicked problems and challenges in context of the provided topic. The proposal includes a critical assessment of the management and leadership issues associated with the problem, explanation of the respective frameworks and models. A theoretical review has also been provided exploring the wicked problems and the leadership strategies that could prove to be useful for Cunningham Holdings Ltd. At the end of this report, an overview on the whole research has been described along with some recommendations for the organisation.

1.2 Background to the Project
The topic in relevance to the wicked problems is that the selected organisation CHL has signed a contract for building a tourism and hospitality resort in alliance with the Queensland Tourism Authority and Torres Strait Shire Council. Cunningham Holding Ltd is as a diversified firm that specialises in production of beef and prawn, communication and aged care products with some interests in hospitality industry as well. Its primary aim is to commit towards enabling a safe, respectful and viable environment for its people strictly prohibiting all forms of discrimination. It can be said that the company has developed its long-term sustainability strategy by expanding its operations and reach in the international markets also (, 2020).

1.3 Research Aim
The primary aim of the investigated research is to examine the different factors or outlining the wicked problems that the organisation CHL has acclaimed a contract for development of a tourism and hospitality resort in alliance with the Queensland Tourism Authority and Torres Strait Shire Council.

1.4 Research Objectives
Some of the primary objectives of the research study that have been devised and are explained below as follows:

To examine the different sources of the wicked problem that will create management and leadership issues for the organisation.

To explain the different models, concepts and theories of management and leadership that helps in informing leadership development and dealing with the wicked problems.

To analyse how the business organisations are dealing with the wicked problems in terms of expanding into international markets and developing their business

To provide recommendations regarding the different measures that can be considered to ensure proper implementation of LDP and inform leadership growth.

1.5 Rationale of the Study
What is the Issue?

The main issue is the wicked problems that arises with the origination of its various sources and hinders the flow of the concerned market. In the respective business, the wicked problems do not have a stipulated deadline or solution time but can only be catered by effective leadership and management.

Why is the Issue?
In every additional industry or market sector, the wicked problems do not have a clear relationship between its impact and cause hence, the issues or the wicked problems arising are being regulated by the concerned industry. Some of the other reasons include food wastage, unexpected consumer changing requirements and many more.

What is the issue now?
As per the context of the topic, the present issue is related with the management and leadership issues that is in association with the wicked problems. It is important for the hospitality organisations to regulate measures and reduce the impact of the wicked problems.

What light will the study shed?
The study on this research will help in shedding light on the different factors that contribute towards the origination of the wicked problems in the business. It will also shed some light on the different style of creative leadership and management that the organisations can use to deal with the wicked problems.

1.6 Research Questions
The research question in this study of the research is to outline the wicked problem that CHL (Cunningham Holdings Ltd) faces by signing a contract with the Queensland Tourism Authority and Torres Strait Shire Council for the building of a tourism and hospitality resort.

1.7 Explanatory and Dependable Variables
The explanatory variables are considered as the different factors that influences the dependent variable and some of the management and leadership models and concepts are aligned with the wicked problem. The dependent variables is known as the variables that a question is queried regarding in the specific study. In this study, the outlining of the wicked problems is termed as the dependent variable whereas it’s different sources or factors are classified as explanatory variables (Reed, 2015).

1.8 Significance of the Study
The results will provide the learners with the understanding of the business scenario in case of hospitality business and help in gaining insights into the different leadership and management challenges, issues, models, concepts, theories and frameworks. The result will be of the great benefit to the learners as it will provide a detailed information on the concept of creative leadership and its different styles.

1.9 Scope and Limitations
Additionally, some extra research can also be conducted to discuss the influence of the different issues and challenges contributing effectively towards the wicked problem. Some specific limitations involved in the study includes budget, time-constraints, and some other research notions that can be incorporated into the details of the research.

2.0 Main Body
2.1 Critical Analysis of the Management and Leadership Issues

The territory of hospitality industry is one of the fastest emerging sectors characterised by constant technological advancements that is enabling exceptional consumer experience and better efficiency. However, these advancements and globalisation has also formed some issues and wicked problems to the industry. In the field of hospitality industry, the sources of challenges and issues can be different arising from employees, managers, leaders, consumers, and potential suppliers. The main thing about a wicked problem is that there are no solutions to it due to blurred relationship between the reason of the problem and its impact. Some of the common management issues present in the hospitality industry includes the altering demands and preferences of the consumer, innovation, political and security challenges (Podsakoff and Podsakoff, 2019). The most impactful management challenge is to deal with the constant technological changes and innovation as it restrains the organisation from operating profitability and efficiently.

Effective leadership is an ongoing procedure initiated with an extensive research but ending with effective decision-making in achieving the goals and objectives. Throughout the hospitality industry’s turnaround, the most primary action of leaders is to lead effectively with high levels of transparency to inspire the group members and produce expected results. The element of leadership and management in the hospitality business comes together as the approaches of governance and for example, if the organisation is facing the risk of potential threats, then coercive power can be exerted to deal with the issues.

In the trend of online platforms, it can be said that the organisation’s mission of diversification and reputation management tends to be a present as well as a future challenge. Therefore, it can be said that wicked problems in the hospitality industry are complex in nature and requires the elimination of the above discussed managed and leadership issues (, 2020).

2.2 Models, Theories and Concepts of Management and Leadership
Wicked problems are mainly linked to social pluralism possessing multiple shareholder values and interests, uncertainty of fragmentation and institutional complexity. Every problem cannot be termed wicked because some problems can be tame as well having the complexity of various variables and details (Teece, 2016).

The Wicked Problem Construct is defined as an iterative approach to organisational growth and prosperity involving the assessment of the wicked problem, interpretation using various angles and finally, intervening to tame the problem. As being the intrinsic part of the organisation, the key responsibility of the executives and chiefs managers is to bend to the particular approach to roll the cycle.

Bass’ theory of Leadership recommends that there are three uncomplicated approaches to explain how budding practitioners can develop to be leaders and how the knowledge and expertise gained from it can help in dealing with wicked problem. Some personality features and characteristics lead the individuals into leadership roles adapted to different style of leadership.

Max Weber’s Theory of Management states that an effective leader needs to commit towards analysing and solving the wicked problem while identifying the different sources through different perspectives. The most common measure that could be considered as an alternative is tripwire helping in making different observations (, 2020).

Abraham Maslow’s Hierarchy of Needs helps in providing a demonstration to explain how the requirements of the workforce motivates them. The model proposes that every requirement needs to be fulfilled, starting with the first obvious requirement and ending with the completion of the lower order needs including aspects of physical and emotional well-being (Bush et al., 2019).

2.3 Literature Review
2.3.1 What is Organizational Culture ? And Why Should We Care ?

In this research article, a discussion has been made over administrative ethos expressing that regardless of whether it exits or not, it assumes a significant job in defining the conduct of an association. In subtleties, it would provide a thought of how a hierarchical behaviour impacts the conduct of a representative and whether the pioneers could transform it or not. According to Alec Haverstick, the perspective of organizational culture expressed that "In immense part, society is a product of compensation moulded by enticements and bonuses” (, 2020). It says that hospitality industry culture performs a lot of like the individual insusceptible structure in forestalling viruses and microbes from seizing hold and damaging the body. The issue is to change the classified frameworks moreover it can strike workers of required change, and thus it has significant rectification for on-boarding and assimilating entities into hospitality industry.

This wicked issue should be taken care of because this hierarchical behaviour impacts a lot in the hospitality industry and affect its customer relationship and monetary revenues and it impact a lot on the junior division representatives and workers and industries related to hospitality needs to identify the specific problems occurring in working environment and take necessary grass root measures to overcome this wicked problems.

2.3.2 Should CEOs Respond When Employees Complain About Them Online?
In context of the article, the challenge is that should CEO’s of international organization should respond to consumer complaints on their social media and digital platforms. Numerous leaders hope to be tested by workers in the protection of their workplaces, yet there are more serious dangers when it happens on electronic media, in broad daylight. Others may heap on, a CEO's reaction might be taken outside of any relevant connection to the issue at hand, and remarks may live on in ceaselessness. Representative specialists can be undeniably more harming than outside reporters, because of their insider's point of view, access to delicate data, and more noteworthy level of validity. Normal representative concerns incorporate things, for example, cutbacks, redistributing, diminished advantages, etc. These make the discernment that CEO’s penance workers' prosperity for benefit or individual advantage (, 2020).

The CEO’s of the hospitality industry should find a balance between the work culture and ethics of the industry, they should have a proper chain to respond to the complaint received through the online platform. A filtration process is required to prioritise the issue in a proper manner so it can be resolved significantly, it can allow the CEO to ascertain the issues in the team and look into it and secure the work environment.

2.3.3 The importance of Cultural Differences in International Business
In the general article it is analysed the information on the attributes and order of societies, which will permit national agents to be relegated to their individual kinds of societies, and to introduce the qualities of hospitality business structure. Cultural contrasts can convert into a particular obstruction in the hospitality industry. Culture impacts various parts of the worldwide hospitality industry, for example, customer relationships, exchanges, global administration, yet in addition advertising correspondence systems, choices worried about the brand or customer practices. The point of this article is to describe and arrange societies, hence permitting the agents of specific nations to be relegated to their applicable sorts of societies, and to introduce highlights trademark for certain countries in certain hospitality territories which can be useful especially during dealings.

This article states about the wicked problems in hospitality industry due to the cultural differences in the international market, it identifies the specific problems faced by the employee in the industry in the international market. This problem can be solved by the industry by taking some major decision making, by giving overview, organising seminars and interactive live sessions with employee facing this particular problem about the culture, language and behaviour of the customer.

2. 4 Suitable Creative Leadership Strategies for CHL
In this era of globalisation, the approach to creative leadership is defined as the potential to identify and implement inventive solutions in the face of complex situation or change in structure. In general, it refers to the leaders that who define transparency of the motives for the assembled teams and desire to find the way. Some of the strategies that helps in developing creative leadership are explained below and could prove useful for the organisations to adapt.

Team Culture is one such strategy that could help the budding leaders to inform creative leadership development and encourage the team members or the employees with a sense of motivation. It is the utmost responsibility of the leader to develop a team culture that helps in enhancing the creativity level of the members. It can be said that creative leadership will enable the organisational leaders to make constant strides because the faster the stride, the higher is the level of progress among the team members or the employees. A creative leader helps the team to achieve above the expected outcomes and potential (Herman, 2016).

Having a vision for the team is one such strategy that will help the CHL individuals to evolve as effective and creative leaders as this tends to be extremely vital for the smooth running and development of the creative leadership traits. Some of the leaders fail to achieve their aimed goals and objectives and this is only due to the absence of a futuristic vision for the team. The two important aspects that the leaders need to communicate among the team includes coordination and cooperation that will ultimately, lead to a desired goal.

2.5 Formulation of strategies and models for informing Leadership Development
The creative leadership strategies identify above helps the individuals to promote the leadership development and provide extensive knowledge of the management of the current and future wicked problems. However, the main goal of the adapted strategies is to for the leaders is to provide solutions that are innovative and have high value. Creating and supporting a team ethos that develops imagination, the creative leadership sets an elevated standard for equally bold trial and procedure of approval and enhancement. Innovative leadership entails a domain where individuals visualize and proposes feral ideas without any criticism, they additionally need a gloomier procedure of solidifying thoughts and idealizing revenues to create significant works (, 2020).

As it is known that the hospitality business tends to be an innovative and game changing factors, hence it is vital for the structural leaders to possess the creative talent of generating superior judgement and ideas in assessing the wicked issue in the respective industry. It is vital for the leaders to foster the same skill within its team members to enhance the relationship with the guests and related services (, 2020).

2.6 Conclusion
It can be concluded from the above discussions and explanations that the wicked problems of the hospitality industry are never ending but management and leadership will always come at the forefront for the elimination of the barriers. In this proposal, a business scenario for the organisation Cunningham Ltd (CHL) has been described in respect to the wicked problems existing in the hospitality industry. Some management and leadership issues in association with the wicked problems have also been discussed and, this will provide the learners with a thorough understanding of the different solutions and strategies. It can be concluded that adapting to the different styles of creative leadership will help the organisational leaders to eliminate the potential challenges and issues. The demonstration of the Leadership Development Program (LDP) program will help the learners or the budding leaders to bridge the gap between the higher management and frontline, learn the art of coordination and cooperation and organisational limitations.

A set of recommendations have been explained below that will help Cunningham Ltd to enhance the potential of its workforce, and deal through the wicked problems that arises during the development of the tourism and hospitality resort in venture with the two institutional bodies.

2.7 Recommendations
It is important for the Leadership Development Programs to be designed in accordance with the aimed workforce leadership training and in-place roles. The incorporation of elements in the specific program can help the leader to develop their potential and skills in terms of coaching, accountability, change management, influence and negotiation.

The concept of coaching can be termed as one of the best procedures for the leaders to leverage the maximum potential of the direct reports. The development of this specific skill helps in influencing the productivity levels and increase consumer involvement. A leader having a strong and developed coaching skill helps in accumulating a learning experience and sharing it with the respective subordinates.

As per the potential leaders in the corporate world, the success depends more on the performance of the team compared to the effectiveness of the personal performance. The leaders of Cunning ham Ltd needs to consider their allocated responsibilities and take accountability for other’s practices and actions. By providing extensive training and knowledge regarding the development of the skills, the organisation tends to ensure that the workforce of the organisation possesses the potential of acknowledging the opportunities and holding reports to the acknowledged commitments.

The organisational leaders of Cunningham Ltd company needs to improvise on their efficiency and manage through the vital changes. Change management measures and training should be considered as the primary element of the organisation’s LDP in order to ensure that potential leaders can provide strong leadership and optimise the transactional performance. It is vital for the organisation to acknowledge that leaders don’t orders with authority, in spite encourages others to consider the aimed vision as a reality.

Reference List (2020). CUNNINGHAM HOLDINGS (LONDON) LIMITED - Overview (free company information from Companies House). Retrieved 15 August 2020, from

Bush, T., Bell, L., & Middlewood, D. (Eds.). (2019). Principles of Educational Leadership & Management. Business plan assignment SAGE Publications Limited. (2020). Top 5 Leadership Development Trends For 2020. Retrieved 15 August 2020, from (2020). Should CEOs Respond When Employees Complain About Them Online?. Retrieved 15 August 2020, from (2020). What Is Organizational Culture? And Why Should We Care?. Retrieved 15 August 2020, from (2020). Management models and theories associated with motivation, leadership and change management, and their application to practical situations and problems. Retrieved 15 August 2020, from

Herman, R. D. (2016). Executive leadership. The Jossey-Bass handbook of nonprofit leadership and management, 167-187.

Podsakoff, P. M., & Podsakoff, N. P. (2019). Experimental designs in management and leadership research: Strengths, limitations, and recommendations for improving publishability. The Leadership Quarterly, 30(1), 11-33.

Reed, W. R. (2015). On the practice of lagging variables to avoid simultaneity. Oxford Bulletin of Economics and Statistics, 77(6), 897-905.

Semuel, H., Siagian, H., & Octavia, S. (2017). The effect of leadership and innovation on differentiation strategy and company performance. Procedia-Social and Behavioral Sciences, 237, 1152-1159. (2020). Leadership Is a Wicked Problem. Retrieved 15 August 2020, from

Teece, D. J. (2018). Business models and dynamic capabilities. Long range planning, 51(1), 40-49. (2020). The need for creative leadership. Retrieved 15 August 2020, from


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