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Business Plan Assignment: Case Analysis of SN Automation



Prepare a business plan assignment on the case of SN Automation considering the market analysis, segmentation of market and target audiences’ clarification.


Executive Summary
SN Automation is an organization, selected in this business plan assignment, which is dealing with different home theater materials and the home appliances. The processing of the organizationis needed to consider the new investors and entrepreneurs for the development of the generation through the process of automation. The organization tries to implement a new business plan which considers technical approaches along with strategic business plan. However, the business plan considers the market analysis, segmentation of market, target audiences clarification. The try to rearrange the system, therefore the business along with current market step is considered here.

The home automation is an industry which considers multiple types of factors in the growth of the entertainment and process of security system. Moreover, the industry considers an effective growth of the mobile application. Smart phone growth is as per the growth of income level in the middle class society throughout world. As per the research it can be stated that the rise of the population considers the control system and the process of the home automation approaches. The consideration of the affordability and the process of simplicity are present here along with the connectivity of the Wi-Fi device enabling system. As per the research it is stated that the automation industry in India is considered as the growing market process. The annual rate of the industry considers 30%-40%. The two main factors are considered here and they are conceding energy process and bargaining demands of the electricity. However, these two parameters give imperative results in futures in this context of the industry. The opportunities of the Industry consider the basic control system of the home automation function along with the remote accessibilities through thecomputer. Moreover, the improvement of the standard living process ensures about the efficiency of the energy.

However, the automation market considers the worth about $300 million as per the current statement of research. The potential of growth in the country India, pegged at Rs. 20,000 Crore as per the research statement of 2020. Moreover, as per the current market, the condition of automation considers the surge of the smartphones for the improvement of the automation industry.

1.1 Business overview

1.2 Legal structure: The legal structure o the new business plan consider Indian Traderules, employee beneficial Act, Equal opportunity Act and so on.

1.3 Business formation Theory: the business foreign theory used by the organisation is the innovating process in business along with a strong customer connection.

1.4The Types of business: Automaton industry of business

1.5 Location: India

1.6 Vision
To be the largest Home automation company in India by 2018

1.7 Mission
To ensure safety, security, comfort, convenience, and energy savings in Indian households through automation

1.8 Objective

  • To increase customer awareness on the potential of Home automation in simplifying & enriching their lives
  • To be the quickest player to create and build Pan Indian presence, create brand recall in customer mind
  • To set the benchmarks for service quality and execution in Home automation

1.9 Values

  • Integrity
  • Customer Centric
  • Humility
  • Quality
  • Initiative
  • Accountability

1.10 Our company - best in class internal processes


1.11 Employee engagement
Employee engagement is a serious part of the company’s governance model, as we believe our real assets walk in through our doors every morning and make our culture what it is. The mission of doing business is to expand it with the internet accessibilities along with the mail order andstorage process of operation.

At the same time, we are conscious of the element of ‘fun’ playing an important role in daily or weekly routines of an employee’s life and continuously prepare fun activities within office premises, besides periodic offsite visits to ensure its not all work and no play for ourpersonnel.

The process of employee engagement approaches isconsidered by the organizationsof automation industry due to the consideration of the emotional commitment toward the employees. Therefore it is also stated from this statement that organization also wants to develop this section due to the achievements of goals. The process of employee engagement also considers the loyalty of the customers towards the organization (Ghosh et al. 2020). The qualities like excitement, responsibilities and investment process are considered here from the employee side. The collaboration and the respect are towards the organization matters for the higher authority. Therefore SN automation industry ah to be considered over the employee engagement process due to the presence of the lower turnover of employees, high production rate, safety process of incidents and the presence of greater attendance. During the new business plan they should be considered the criteria of employee engagement for a healthy work process.

  1. Workplace parties: they should consider some additional parties to celebrate some small achievements.
  2. Learning lunches: the process of learning lunches must be covered in these activities. They need to consider a proper unity for the team (Dehne et al. 2020). Therefore, organisation higher authority needs to call all the employees to engage them in different small occasion of the organisation.

Moreover, the higher authorities need to consider different sessionaltournaments, games, competitions and so on. Special day’s celebration process along with the process of trainings and the recognition program should be present unit the process of the organization.

2.1 Operational Plan


Figure no 1: Porter’s Five Forces

(Source: Salim et al. 2020)

Porter fiveforces consider here due to the acknowledgement of the market position. As the automation industry is gradually increased in Asian country, so that bargaining power of customers are high. In the other hand the threat of new entrants are also high because market entry barriers are low. Threat of substitute is moderate, because all use customized parts. Bargaining power of suppliers is high.


Figure no 2: Business Model

(Source:Salim et al. 2020 )

The above figure depicts the business model of SN Automation and its business processes. It provides an overview of the core competencies, the interactions of the stakeholders involved in the business and also shows how the organization earns its revenues.

The company is now looking to enter a niche segment to provide not only the required systems for Home Automations, Home entertainment and security but also undertake projects on a turnkey basis; in short, create a one stop customer platform for all their Building Management System needs. The company will supply the essential components and also integrate the entire system in a house or an office. We will partner with the suppliers of components which are the best in their respective industry segments. The company will use cutting edge technology and technicians to design and install systems and integrate them at the customers’premises.

The company provides a host of solutions to customers for their convenience and luxury. The solutions include Home Automations systems, Home Theatre systems, Security systems and a complete integration of all the systems on a project turnkey basis.

The systems once installed need to be maintained on an ongoing basis in order to ensure that they function well. The company will provide after sales service with an Annual Maintenance Contract (AMC) which is offered as either comprehensive or non-comprehensive. In the comprehensive AMC, the whole system and the technical charges will be covered whereas in the latter, only the charges related to the technicians and labor would be covered. Customers can choose either plan based on their need.

The company will reach out to its target market through various channels of marketing. The revenue model centers on customer who will pay the costs for the systems and installations. The total amount will be payable in three fragments, the first at the time of booking to the tune of 30%, second payment of 50% payable a month and a half before the planned installation and the remaining 20% on date of the final installation.

2.2 How does the business model work?
SN Automation is a Home Automation/Theater Integrator i.e. we customize optimal solutions for our clients and ensuring a one stop end to end solution (including sales/execution/after sales support)


Figure no 3: marketing operation

(Source :Self made)

Sales & Marketing process: Our sales efforts would be mostly push driven, we shall have a dedicated sales team who will scour the market for new orders. The primary channels through which we obtain new orders are listed below

Area Mapping: This is our primary way of getting large number of prospects to cold call and follow-up. Each junior sales person is allocated a locality/area in the city, which they scan street by street checking every construction site and new house coming up, and take the details of the owner or architect from the site. We then follow up on this repeatedly till we’re given an appointment to show our demo.

Relationships with Architects/Interior designers: Through the industry experience of our management team, our sales team and strong word of mouth from executed projects, we also have a strong network of architects across the state. These architects typically provide us repeat business for homes/apartments they are involved in, and are the primary influencers in our business

Industry Affiliations: We will be part of most industry affiliations, magazines and databases. We will also be a regular active member in business networks such as BNI’s Region Chapter.

Expos/Exhibitions: There some key expos such as AceTech (organized by Economic Times), DICE (organized by the Hindu) which are magnets for prospective home buyers. These expos occur on a massive scale annually, and the company will create its presence in these events without stalls and experience zones set up in the exhibition halls itself.


Figure no 4: Business Model

(Source :Salim et al. 2020)

This model considers the new business model which considers the section Inline marketing, conventional channel, commissions and promotion. The promotion approaches attract the customerstowards the brand. The conventional channel considers the medium channel of the marketing. Online marketing is considered here because the organisation must know the process which is more crowded area.

3.1 Market Analysis


Figure no 5: Business Model Canvas

(Source :Salim et al. 2020)

3.1.1 Market For Home Automation In India:
Due to greater convenience and affordability through Wi-Fi connectivity-compatible devices such as tablets and smartphones, home automation and controls have become increasingly popular. Different wireless technologies have been increasing the deployment of automation controls in the marketplace, particularly in retrofit houses which avoid the need of any renovation/reconstruction. Stringent energy efficiency regulations being imposed by governments worldwide have also played an essential part in this growth. Asian market is expected to grow at a relatively higher pace, supported by the development of countries such as India and China.

The home automation market is worth around $300 million as of today and the growth potential for this sector was projected at Rs 20,000 crore ($3.2 billion ) by 2022.The sector is expected to expand this fiscal by more than 50 percent and is likely to sustain this momentum in the coming years.

India is the fastest growing home automation market. The industry has experienced a 30-40 per cent annual growth rate.Given the growing demand for electricity in India, energy conservation is becoming a requirement for the future. And herein lays the potential for automation systems that monitor the basic functions of a home automatically or remotely, and boost living standards, while maintaining energy efficiency.

Home automation amount in Indian cities

Smart Home Automation trends


3.1.2 Home Automation Is Perceived As, What Matters?


§ Home automation is mostly seen as a luxury and not a necessity by homeowners. Due to the high cost of the products at present, Home Automation is considered as affordable by individuals with Net Worth over 5-7 crore. While there are 182,000 millionaire households in India.

§ Individuals with a Net Worth of less than 5 Cr cannot appeal to Home Automation as an add-on because other home objectives will then compete for the same budget (e.g. kitchen modules / bathroom fittings / jacuzzi / pool / consumer durables such as high-end TV).

§ Since home automation is still considered a luxury bid, the finish, look and feel of the product as well as the brand identity associated with the product is essential, rather than just the technological features or price value of the solution.

3.1.3 What Works and Why?
Let’s analyze how the Indian Home automation market is structured currently;


Figure no 6: Current brackets in home automation sale

Since the ticket size of each unit is quite high (relative to Indian purchasing standards), the focus is on the luxury aspects of the product offering (look, feel & finish, and the brand image).

3.1.4 Market Size & Potential – India + Global Trends:
Current Market

  • The estimated home automation market size in India currently stands at $300 million and some of the features of today's industry offerings are
  • Current Offerings Suite does not target the mass market: Automation products are not commonly developed, nor are they marketed or priced to meet the needs of the average Indian middle-class customer. It is still considered a high-end home niche add-on that currently targets only HNIs or Premium Villas / Apartments purchasers
  • Home Automation design and implementation is still a professional & technical process and cannot be done by the user himself. Many modern Indian electricians will lack the information required to use controllers and the programming involved in protocol environment.
  • Products with good specs and finishing are expensive: Some multinationals like Crestron have good solutions with excellent finishing and technical specifications but they are all priced outside the reach of most Indian consumers.
  • Lower priced solutions look and build shabby: Some Indian startups and companies have some products in the tens of thousands of Rupees price points which, given their convincing value proposition, do not have a classy look and finish due to which they were not accepted by the consumer.

Growth in Automation Market in India
The next step for the home automation industry will be focused on a few key improvements in the technologies available in automation, such as improving Wireless Automation solutions as well as rising price points as the market continues to accept larger quantities of home automation use.

Some of the trends we anticipate for this sector phase are

  • Major companies like Philips, Siemens & Schneider will eventually introduce mass-market automation devices with an appealing user interface, but at a lower price than they do today and more consumers will be able to afford the products.
  • Offers of solutions will slowly move to a more user-friendly design where customers can buy and use automation products themselves, apart from a few key components, without any technical expert's assistance.
  • Most foreign players will have a high-end automation niche and concentrate on the premium (> 20 Lakh ticket size) segment

3.1.5 Opportunities in Home Automation Industry in India:

  • Home automation technology represents the next step of automation, focusing primarily on the residential sector, which has the second highest demand market after the hospitality industry.
  • New home buyers have started opting for add-ons, such as in-house automation, after the real estate boom in India.
  • Indians are typically well aware of energy costs and modern home buyers are prepared to spend on luxury, comfort and protection systems with automated control devices capable of controlling utility services.
  • Automation was built in the past mostly during industrial and high-end buildings. Currently, there has also been a smart home trend percolating to smaller, mid-sized apartments.
  • As home automation systems become available at affordable rates, demand for smart devices will increase in future home-living concepts leading to a more digital lifestyle per square foot.
  • Lighting controls are the key segment of the home automation industry, because lighting consumes a significant portion of the electricity generated by the residential sector.Heating, ventilation and air conditioning are accompanied by lighting, which is chosen by automation to ensure ease of use and comfort.

3.1.6 Market for Home Security Systems in India:
The need for intelligent security systems, growing terrorist attacks, through illegal activities identified by the media have driven demand for secure and smart security systems. Surveillance systems' advantages over physical security such as the ability to enable remote monitoring resulted in their wide deployment across multiple markets within India.

Historically dominated by analog-based surveillance systems, the Indian market is now turning towards digitized (i.e., IP-based) monitoring systems. These control systems should find their scope across industry verticals, viz. Governance, infrastructure, banking & finance, retail , residential, business, and industrial sectors.

Video surveillance demand in India is expected to reach $952.94 million by 2021.The future of the electronic security devices market is heading towards integrated security solutions, developed through the assimilation of multiple systems including camera, intrusion, video analytics, fire, access control, HVAC, chemical and biological sensors etc. Such systems will provide ready information and decision support to organizations.


3.1.7 Drivers of Growth for Home Automation & Home Security Systems:


Over the past few years, the home automation market has risen at 30-40% CAGR, but with multiple macro factors providing an impetus, we expect to rise even higher at 50-60% in the years ahead. In this flow chart here present the parameters which are considered by the organization, to give customer better facilities. The increased amount of smartphones, affordability and more usage of mobile application can give the exponential growth of the market process.

3.1.8 Growth of Home Theatre Systems in India:
As already reported, it is projected that the number of super-rich households will reach 2,19 Lakh. Even if 10 per cent of these households install advanced home theater systems, there will be 21,900 units annual sales.In India, the cost of a good home theater system is around Rs 2,50,000. So, the estimated annual revenues are about Rs 550 crores i.e. around $90 million.The market is expected to grow threefold to $257 million (around Rs 1,650cr) with a 30 per cent growth year-on-year.


Service and products
The company is mainly targeting HNI (High net worth individual) clients who reside in the luxury and premium home segment and aspire for a convenient and luxurious lifestyle.

The product and service lines of the company include:

  • HomeAutomation
  • Safety & Security
  • HomeTheatre
  • System Integration

The main focus of the company is on system integration; the company will undertake projects on a turnkey basis to design, install and maintain systems at the customers’ home or office. It offers a one stop solution to customers where they can get all required automated safety and security equipment; which can also be installed by the supplier.


Home Automation:
A Home Automation helps you control lighting, appliances and entertainment systems. It also includes advanced security system like access control, alarm systems, video surveillance etc. Smart appliances and devices connect to constitute Internet of Things (IOT).


Professional Audio & Video:
Our HT installations help you to enjoy your favorite movies, concert or sports on a big screen setup with ease and convenience in your living room or a dedicated HT Room


Home Theatre Installations:
Our professional Audio–video solutions include installations for restaurants h pucs, auditloriums, cafes, commercial workspaces like conference rooms, etc.


Furthermore, the system would be integrated through a Mobile Application so they can all be monitored and controlled through a single point.

All customers who get the system installed will be offered Annual Maintenance Contracts (AMC) to keep the system in running condition and rectify technical snags, if any. There are two plans being offered by the company, the comprehensive and non-comprehensive plans. In the former, all equipment maintenance and warranty will be covered whereas in the latter, only technical faults will be amended. Customers can choose either of the plans based on their requirements.

4.1Marketing and Sales
4.1.1Competitive Analysis

Our focus on the following segments helps us to develop and expand our markets through channel sales while deriving good partner goodwill along with cost efficiencies.


End to End Implementation & Maintenance – The company delivers customers an end to end implementation of Automation and Security Solutions. The Company offers services right from the design phase to the final installation phase. The Company procures the devices needed for installation and accordingly implements the system at the client’s premises. In addition to the implementation phase, the company will also provide yearly maintenance services to ensure smooth and hassle free functioning of Automation and Security Systems installed.

High Quality Service – Delivering exceptional service is one of the key strengths of SN Automation and we will use it as a differentiating factor. The Company has set up a dedicated customer support line along with a representative for every project which will resolve any issues which the customer faces on an immediate basis. In addition to this, the Company will also provide a portal where a customer can always login and check the progress of his/her project.

Offering Customized Solutions – We are adroit at providing customers with an option of customizing their requirement for any home automation system or security solution implementation. We will give customers adequate flexibility to change or modify designs and will accordingly install the Automation and Security Systems which will fit well with the exact needs of the customer.


The marketing and sales process flow chart is considered in the above diagram. The consideration of the training, technical process and execution, quality process execution, range of products low cost delivery and the global brand process are resent here.

Training: The training process must consider the marketing approaches and attitudes.

Delivery and execution: In the marketingand sales development process there must exist the effective technical process oflogistics.

Range of products: the variety of products isconsidered by the marketing execution to explain the marketing mission properly.

Low cost delivery process: the low cost delivery process is also considered in the flow chart.

Top global brand: the brand level process must be considered here for the global brand awareness to the customers.

4.1.2 Market segment
The home automation process considers the further segmentation through the technology of the network processing along with the presence of wired technology, computer networking process and the power line systematic approaches. The system of wireless technology considers the segmentation of the home automation technical process with the highest revenue accounting process with the 50% of the market consideration process (Pokhrel and Garg 2020). The increasing number of equipped products involves the technology of Wi-Fi as there exists a demand for wireless technology for the substantial growth of the automation solution of process. The presence of the power kind system must be considered as the second fastest developed technology of networking along with the segmentation of the wireless system through proper attention of the significant growth in the near future.

Demographic: The market segmentation considers the demographic process through the parameters like age, gender, income, location, family situation and education. Here the organisation considers the economic background of the middle class society of India (Pokhrel and Garg 2020). Therefore they need to consider the ethnicity and the income statement of the target market.

Geographic: this segmentation considers the geographical border of the country. Therefore it is stated that as the market target region is India, therefore organisation need to consider the tropical weather status of the country. So that the customers prefers automated machineries like AC, Cooler and other home temperature control products to fulfil the demand of customers.

Psychographic: the psychographic segmentation considers the customers through personal characteristics and personalities. As per the development of the technology the organisation need to considers the accuracy in their products, as customers always want to spend less time (Pokhrel and Garg 2020). Therefore easy to access and excellent accuracy must be considers as per the mentality and personality attributes of this segmentation.

Behavioural segmentation: This process of segment activities considers the acts or attitudes towards the products from the customer side. Organisation needs to consider online survey through the process of purchase habits, user status, and interaction with brand management process and so on (Pendleton et al. 2019). After the evaluation of this sector it can easily state that organisation has to consider the growing economic status of Indian culture. Therefore price must be an important value to increases the purchase habits of the customers.

4.1.3 Competitor Analysis
The presences of smart home solution consider a wide variety range of software and hardware technologies. Therefore a consideration of the complex ecosystem emerges with the solution of home based vendors and the products of the OEM (Li et al. 2020). Moreover, the presence of the smart home vendor platform is also considered here. As per the research it ac be stated thattraditional solution of the home based approaches of vendors such as the presence of Control4, Crestron, are also facing competitors in the market along with the presence of the security process providing organizations and the companies who provides the energy consumption process. The organizations like Whirlpool, Somfy, Sony and Philips are the main competitors of the taken organization process (Li et al. 2020). Therefore the process of connectivity in the context of innovation must consider in the new devices of the SN automation. The category considers by the organization in the new business plan are the propositions of the redefined values, and the different kinds of application through the security process in the interactive design of the systems.

Types of competitors

Direct competitors

Indirect Competitors


The direct competitors strength is they can bale to know about the information of the organisation and directly compete with same strategies or developed strategies (Dadzie and Johnston 1991)

Indirect competitors consider the process through which they can compete with both the organisation and the third party of the organisation. 


They are directly harmed if any negative situation will happen

They are not capable to compete with companydirectly, so that excellent deal with the organisation cannot possible by them.  

5.1 Management Team
Every business organization considers a proper and effective management team, which must be considered under the business plan approaches of the organization process. The management team considers the department like human resource team, financial team, physical resource handling team, marketing team and so on. Every team members need to considers the process of the business plans (Sandberg et al. 2020). Therefore it can be stated that business plan has to be understand by every management team members of the organization process. The employees of the team members need to be more responsible to be executing the process of the business plans. Every aspects of the business from the department of purchase to the department of product they owns must be considered here for the responsible areas of the employees. They should be considering a healthy relationship with the suppliers of the organization process (Scerbo and Mouloua1999). However, as per the responsibilities the whole management team is divided into seven groups and they are described below:

  1. Supply related activities: this is one of the important departments of the organisation. The processing of the agreement through the process of suppliers along with the proper process of order regency and quantity are considered here. Moreover, the parameters like grantee of products, specification of products, discount and pricing system all are considered in that case (Sandberg et al. 2020).
  2. Maintenance of the web stores: the implementation of the payment system response to the email and invoice of the software’s must be considered here.
  3. Marketing activity handlings: the promotional process along with the gaols of the sales team must be controlled by the marketing manager of the organisation. Theonline channel of the marketing process should be as per the current trends of the business potion.
  4. Financial Activities: this department has to be maintaining the tax paying facilities, accounting process and the financial processing of the organisation.
  5. Process of outsourcing: the outsource process of the organisation must considers the activities like process of shipments and the proper maintenance of the time (Michailovich et al. 2020).
  6. Activities of installation: the installation process from the endof expert must consider the qualities of products and considered the queries of the customers regarding the featuresof the products specifications.
  7. HR activities: the activities of HR department must consider the responsibilities of CE along with the process of hiring and take decision for the position of the job as per the requirements of the organisation.

5.1.1 Human Resource-


We have laid out a sound HR structure in our company with clearly laid out divisions.

Organizational development- We have partnered with Legends Limited (an employee training specialist who work towards organizational transformation) to maintain individual-wise development plans and assess their aspirations and thoughts about the journey (Ralston et al. 2014). We have begun assessing potential partners for Higher education programs (such as executive MBAs, Workshops in Sales & Marketing) for our employees to develop their off the job skills aswell.

Employee relation: A healthy employee relationship process is must considered here to consider the process o the proper work culture in the organization. It creates a flexible work process along with the healthy communicating process.

Compensation: This is considered by the organization to give proper value to the employees as well as reduce the employee turnover process.

Recruitment: While our initial wave of employees have mostly been sourced through referrals and inner circle of contacts, we are now opening up to some local colleges (BE, B.Sc. (IT) ) in Bangalore with offerings of Summer internships and projects in our company to assess the competence of their students and provide us a feeder base of future employees.

5.2 How The Business Will Be Associated With The Customer At Each Stage:
The organization need to consider some features which gives proper innovation to the products of the SN automation which can be considered by the organization to reach the customer end.

  1. They should be known about the connectivity of the automated devices growth as per the context of the basecountry. The existing annual growth rate of the industry considers 67% of the growth in the next five years (Ezeogidi et al. 2020). They should introduce much faster devices for the increased customer growth of the organization. The smartphones and tablets must be the fastest processor of the device growth. Moreover, they should consider the estimation of the business intelligence in their approaches of the products. The smart appliances like dish washers, cameras, sensors, monitor all must be considered the effective security system from the end of the organization process (Ezeogidi et al. 2020).
  2. The connected home category devices will give them 25% of the shipments through within the internet of things as per the area of the boarder (Ezeogidi et al. 2020).
  3. Ey should be considers a Target revenue in the initial stages of the business plan
  4. The equipment’s like home energy section and the security process considers the device like connected thermostats and the detectors of smoke to be the popular bran in the Indian market.

Awareness proposition- We would take proactive steps in all our marketing campaigns to ensure customers are made aware of the benefits of home and security automation, through interesting & colorful themes. Our websites incorporate latest 3-D flash presentations to explain our products to visitors. Our first touch point with Customers is with our graphical brochures that depict the solutions we offer in various sectors.

Experience zone- We will set up real life experience zones in our office. Prospective Customers get a chance to experience a model home and the ways in which home automation and security systems can enrich and simplify their daily living while adding a touch of sophistication to the home. Our initial prototype now houses a living room & dining space which allows a full show case of lighting automation (with different moods & settings displayed) as well as Security benefits (which customers can view right from their entry into the model door and the cameras placed inside)

Home theater zone- Based on the tremendous response for our initial model zone, we also have developed a second zone; this one uniquely showcases the home theater feel. We have recreated a cozy home theater setting with enchanting TV-AV experience for customers.

Solution Design- When customers visit our premises for a demo, we offer them layouts and designs of existing projects and align on a solution that is most preferred to them, we bring in a systematic approach to the solution from so early a stage that customers find it difficult to move elsewhere even before booking an order.

Dedicated Toll Free line & Customer care center- We will have a dedicated Toll-free Number & Customer Care line for all queries from sales to after sales. Our TFN is 24*7 and will support in 2 languages (English, Hindi).

5.3 Innovative Approaches Implemented – For Our Business:


The above diagram considers the parameters of innovative approaches.

However, the consideration of R&D process, brand loyalty, sales process, CRM approaches and sales profit are present. The brand loyalty can creates the loyal customer segment which is innovative approaches for the organisation. Moreover, The CRM approaches give positive attitude towards the customers about the bran. R&D department needs to consider the new idea present in the market.

Project Portals: We will register with several project portals (such as which offer an insight of new projects in pipeline, or being launched in Karnataka and the key stakeholders on these projects. These databases offer details of the builder, architects, contractors and other stakeholders along with the project specifications of the venture (number of apartments, amenities offered etc.).The security process of the project portals also considers by the information technology team of the organization process. As the approached is new in market therefore data security must be considered here (Matovi? et al. 2020). In that case it can be stated thatencryption process of ever onlinetransaction will recommended considering here. The approaches through which the executive system is considered by the employees need to be log in with the permission of administration department.

We have a dedicated Lead generation team which then follows up on each of these prospects and enters the details on our ERP (which then creates a customer history for each client and facilitates further relationship management)

Business Networking: We will affiliate with several major business networks/associations which provide us with references and opportunities to further expand our reach.

Mapping: We have lead generation representatives who are assigned a particular area in the city (e.g. Jayanagar in Bangalore) to track, this representative makes sure EVERY upcoming construction in that locality is tracked in Thasmai’s database. We consider this our brute force way of making sure no projects slip between the cracks.

Relationship management with Key Influencers-The key influencers in this industry such as architects, interior designers, and electrical consultants are a key focus for us. We will create an exhaustive databases of all these influencers (region wise) , with whom our lead generation team strives to maintain regular communication and endeavor to build lasting relationships

Rigorous monitoring of leads generated- Since the leads data is entered in the ERP, we will then ensure that no lead goes unnoticed or slips through the cracks, there is an accountability attached to all our wins and losses, the same is rigorously monitored in our sales reviews.

Effective Handover from Sales to Execution teams- Both our sales and executions teams will arrive at client site immediately after an order is booked, the sales team hands over detailed documentation and communication (minutes of meetings held, contact details of client) and explains terms discussed and agreed with the customer so the execution team can seamlessly go about implementing the project without any hassles.

Daily status reporting- During the implementation phase, Customers will receive a daily status report on the work undertaken on that day in their premise on mail. This helps them to keep a close eye on the schedule and avoid any last minute surprises to their plans.

5.4 Workflow of the process
As per the above discussion it can be stated that every organization, need to considers a proper process which must have the capabilities to understand the process of the workflow. However, all the above discussion planning and procedures need to implement practically to the organization and therefore they have to consider some criteria followed by step.

Step 1: all the planning of the organization need to be arranges in a way through which the higher authority can able to prioritize the consideration of the activities (Svetlova et al. 2020). In the first step of the process of the organization ne business plan implementation, they need toconsider the development of the website (Markin and Whalen 2000).

Step 2: In this step they need to consider most important process like development of the software for the payment process of the suppliers. This step required long time, so that the implementation process must consider the development of the payment software.

Step 3: in this step the organization need to consider an email response funnel through a positive approaches towards the organization process.

Step 4: In this step the organization need to develop a supply terms through the processing of the determination of the process. Therefore he terms and condition revise activities will be done in this step.

Step 5: In this step the organization need to be considered the process through which they can able to determine the terms which are installed here (Svetlova et al. 2020).

Step 6: in this step the main responsibilities are considered through the marketing team of the organization. The promotional activities are done by them.

Step 7: In this step the outsourcing process of the shipment must be considered by the organization maintenance team.

Step 8: in the last step they should considered a key performance approaches, through which the new business plan must be measured by them in a regular intervals of processing.

6.1 Financial Plan

Start-up cost

Balance sheet

Existing assets



Receivable in accounts




Other current assets


Total current assets


Assets from non-current process


Assets in fixed  cash


Assets in intangibles form


Depreciation of accumulated 


Fixed assets 


Assets from non-current 


Total assets


The amount necessary to start the business requires Rs. 123,000
Planning to use the funds:
The funds will use about salary, wages, raw materials, machineries and engineering section.
Moreover, the organisation try to develop their marketing team, financial team and human resource team structures.
Additional Funding will need in the organisation because if there exist any lack of funds then this additional fund will give support.

On-going business process

Rs. 598


Rs. 20,000

Insurance cost

Rs. 12,000

Promotional expense

Rs. 345

Projected Income statement

Total revenues

1st year

2nd year

3rd year

Direct cost


Direct cost in supply




Installation costing




Shipping costing




Total direct cost




Gross profit




Revenues in %

32.98 %

54.98 %

68.09 %

Indirect cost





167, 785

Expense in marketing department




License in business








Maintenance website




Deprecation cost




Total overheads

45.98 %

67.78 %

56.98 %









Interest expense




Corporate tax








Cumulative profit


22, 785


As per the above discussion it can be stated that every organization need to considered the business plan as per the capital and condition of the organization. Here the organization SN automation needs to improve their system as well as the process of business. Therefore they considered the approaches of business plan through which they can engage the innovation and the process of business strategies. Therefore the consideration of the current market condition of the Indian automated service must have the ability to consider a new organization, because the revenuer of the industry is very high. Moreover, the demand of the automation process equipments gradually increased in the Asian countries due to the economical level of standard.

Reference list
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