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Business Intelligence plan assignment for Green closet ecofriendly product line


Task: How Green closet can use Business Intelligence plan assignment research methods to develop eco-friendly products


1. The Organisation
1.1. Background

In this Business Intelligence plan assignment a hypothetical organisation has been taken for study. The start-up under consideration is named as ‘Green Closet- your one stop shop for organic garments’. The company is a garment and textile based organisation which has been set up on an innovative idea of supplying 100 percent organic and sustainably made garments. The company aims at protecting the environment while making the garment production sustainable and eco-friendly. The Green Closet is an organisation which works on the B2B model of business in U.K. They will be developing retail inspired sustainable garments. The mission of the start-up company Green Closet is creating the highest and best quality of garments at the optimal sustainable level. The product portfolio of Green Closet comprises knitted garments which include polo t-shirts, t-shirts, jackets, sweatshirts, accessories, etc. The mission statement conveys that the company solely believes in offering premium quality products to its customers with timeless fits. The fashion industry needs slow yet steady business plans (Zhang, Zhang & Zhou, 2021). The company therefore, uses sustainability as their business approach. They want to address the twelfth SDG of Responsible Consumption and Production. They further try to use resources optimally by designing their garments in such a way that they are long lasting and can be worn many a times by the customers before discarding them as wastes. In fact, they aim at initiating production on this Business Intelligence plan assignment is based on post-consumer waste.

1.2 The Business Model
1. Key partners: Products are regarded to be flexible in the garments industry. In other words, retailers of Green closet possess the flexibility to rapidly act in response to altering preferences of customers. Weavers in this company are flexible enough to remain up to date with the latest designs (Clube & Tennant, 2020). Fabric dealers as well as manufacturers are imperative key partners who utilises subcontracting system to maximise the garment business.
2. Key activities: The major activities that are taken into consideration by Green closet includes maintaining quality of garments. They also make sure that the garments are well-fitted for the individuals.
3. Value proposition: The value proposition regarded by the company includes growing confidence and considering elderly communities. Richness as well as weaving alternatives has also been considered by Green closet.
4. Customer Relationship: Since it is a start-up company, Green closet has been focusing on expanding their brand through mass production. As a result, the company takes into consideration feedback from customers (Pedersen, Gwozdz&Hvass,2018). They focus on building loyalty among customers so that they can expand rapidly as well as broadly in the garment sector.
5. Customer Segment: Due to reasonable pricing structure, Green closet mostly focus on middle-class income groups.
6. Key Resources: Logistics is regarded as the major key resource that helps to accomplish value proposition of Green closet. This business type has been categorised by logistics with regulation over production allocation as well as customer experience.

7. Channels: online as well as physical stores has been the two major channels used by Green closet. These two channels are integrated perfectly to develop experience of customers.
8. Cost Structure: The business has been categorised as reasonable os per findings made on this Business Intelligence plan assignment. Although pricing is regarded as a major challenge in this sector due to stock keeping units, the major source of income is through both offline as well as online modes (Pal & Gander, 2018). The wage provided to workers as well as raw materials acquired are all part of the cost structure.
9. Revenue: The major source of revenue is through online selling of garments as well as selling to individuals through direct stores.

Business Intelligence plan assignment Key partners

·         Weavers

·         Retailers

·         Capital Owner

·         Manufacturer

·         Vendor


Key activities

·         Make sure about the quality of garments

·         Make sure about being environment friendly

·         Comfortable fittings


Value Proposition

·         Richness

·         Confidence Growth

·         Elderly community

·         Reasonable


Customer Relationships

·         Loyalty

·         Making sure about fabric quality

·         Considering their feedback

·         Responding to issues

Customer Segments

·         Working individuals

·         Designers

·         Middle-class income groups


Key Resources

·         RD in Logistics

·         Labours

·         Logistics

·         Fabric Sources


·         Pamphlets

·         Online

·         Social media

·         Direct Store

Cost Structure

·         Logistics

·         Capital depreciation

·         Workers wage

·         Raw materials

·         Creation cost

·         Advertising expense


Revenue Streams

·         Business Intelligence plan assignment  - Online selling of garments as well as selling to individuals through direct stores



Business Intelligence plan assignment - Environmental Scanning
As per the Business Intelligence plan assignment findings Green Closet, is an organisation which prioritises sustainability over its profit making objectives. They work with a selected partners who value their business goals. The partners provide support in embroidery, printing, various decorating techniques, etc. The customers of Green Closet as a B2B company include the brands, agencies and printers, engaged in garment industry. The business of Green Closet will be impacted by its external enablers or changing environment. The changes in the market condition, for instance, the political stability of the nation, the economic condition, the social setting, etc. The sudden outbreak of Covid-19 has disrupted various business activities which also impacts the business of Green Closet. The other changes could be pertaining to the industry in which Green Closet is operating. They are operating in the very competitive and ever changing garment industry which changes as per the changes in fashion trends.
The changes in the requirements of the consumers, the policy changes, the competition across the industry, global events, etc. are few of the external enablers (Chalmers, Matthews &Hyslop, 2021). The start-up Green Closet will take the advantage of the opportunity which the current garment business environment is creating in U.K. In the last decade the demand for organic and environment friendly garments has gained momentum. The consumers in European countries are preferring garments made out of 100 percent organic cotton and yarn. The pandemic has increased the demand for healthier and sustainable products, be it in food or garments (Nguyen, Armoogum& Nguyen Thi, 2021). This will facilitate the sustainable and eco-friendly organic garments of Green Closet to capture a bigger market share. The mission of Green Closet identified on this Business Intelligence plan assignment is to produce and supply sustainable garments of premium quality. They are trying to cater to the 12th SDG of Sustainable Consumption and Production. This will have a positive social impact because the consumption of Green Closet’s garments and its production will ensure that the needs of the customers are met, while the use of natural resources is optimal. At the same time, the company ensures minimal emission of wastes and no use of toxic materials (Glavi, 2021). The company meets the requirement of the present by not jeopardizing the need of the future. Through the business intelligence plan, the Green Closet can design a strategy for the business in the form of a blueprint. They will use the available and relevant data for formulating the strategy. The business model has been discussed in the business canvas model. Green Closet needs to use the latest technology, implement the software platform suitable for the business, etc. so that they can realize an appropriate return on investment.

Business Intelligence plan assignment PESTLE Analysis
The Business Intelligence plan assignment Pestle analysisfacilitates analyzing the external business environment. The business of Green Closet will be affected by the political forces of U.K, where it operates. The political factors which influence the business of Green Closet include the changes in the grants by the government. These include the subsidies and tax concessions given to sustainable and environment friendly garment/ other companies. The changes in the labour laws are expected to affect the garment product of the company. The company operating in U.K has to abide by the health and safety laws for labour (Min et al, 2019). The company needs to further accommodate the environmental law in their business operations. The political instability of U.K would hinder the business of Green Closet. The economic forces in the U.K market will impact the business of the company. As a start-up Green Closet needs to consider the inflation rate prevailing in the nation as it would affect the pricing strategy, admin costs and salaries of the company. The property prices are also very significant as it determines the rent and capital costs. The other economic forces like disposable income of the consumers, poverty level, etc. affect the business. The disposable income of the consumers will determine their purchasing power while the poverty level will influence the business’s pricing (Majumder & Ray, 2020). The fundraising trends and contribution of customers towards sustainable businesses is another economic force impacting Green Closet.

The social forces depend on the tastes and preferences of the consumers and cultural backgrounds. The people of Europe, especially U.K are preferring the use of eco-friendly, organic and sustainable clothes. This is good for their health, their future generations and the environment at large. The social trend will create effective demand for Green Closet products. For improving the social conditions, the customers not only think of contributing towards the charitable organisations but also associate with social enterprises, uplifting their businesses. The demographic structure of U.K will further affect the business. The target audience for Green Closet identified on this Business Intelligence plan assignment analysis include the children, teens as well as adults. It is a brand for all. Thus, the habit of the target audience is important for consideration while developing a product. Technology is another significant factor affecting the business of Green Closet. The level of technology available in U.K, the technological infrastructure supporting the business development, the technology used in production and operations, etc. are significant external forces for Green Closet. Technology could be the backbone for development and growth of the business.

It is observed on this Business Intelligence plan assignment that Legal factors are also very important for Green Closet. The company as a start-up cannot violate or fail to comply with the existing laws in U.K. They need to operate within the legal structure.

The environmental forces like environmental laws and concerns of the customers for environmental protection influence the business of Green Closet. They are a company which is trying to improve and conserve the environment and its resources. Their products are organic and eco-friendly. The environmental forces are in favour of the business of Green Closet.

3. Business Intelligence plan assignment - The Data-led Strategy
3.1. Business Model Transformation

The new business model that has been devised in response to the changing environment has been sustainable. The following table shows the transformed business model canvas.
1. Key partners: The group of individuals regarded in this section are related to the manufacturer.
2. Key activities: The activities under sustainable business canvas model helps for establishing the manufacturing sector that includes product innovation, supply chain management, quality assurance as well as R&D (Thorisdottir&Johannsdottir,2019).
3. Value proposition: It shows the value a manufacturer will provide to its customers with respect to uniqueness, quality as well as properties.
4. Customer Relationship: It indicates the facilities as well as uniqueness that the brand provides to its customers.
5. Customer Segment: It recognises the range of individuals to whom they are able to provide value.
6. Key resources: The key resources in this case are determined by the resources, manpower as well as materials.
7. Channels: It indicates both product awareness as well as physical distribution with the help of advertisement.
8. Cost Structure: The costs that are mentioned in the table includes both fixed cost as well as variable cost.
9. Revenue: It will be accomplished through both online as well as offline selling.
Business intelligence has always an imperative part of the textile sector. The overall garments sector has been transformed through intelligence tools that ranges from brick-and-mortar retail to e-commerce stores. In this Business Intelligence plan assignment business model, data will assist the company to take export-import decisions based on product as well as geography (Ahmad, Miskon, Alabdan&Tlili, 2020). In other words, the strategic export and import decisions could be taken across the globe through trade data.

Key partners

·         Global supply chain partners

·         Technical textile sector

·         Collaborators

·         Stakeholders

Key activities

·         Sourcing raw materials

·         Product value chain

·         R&D

·         Sales and Distribution

·         Product Innovation

Value Proposition

·         Eco-friendly

·         Organic

·         Resistant to crease

·         Resistant to UV

Customer Relationships

·         Loyalty

·         Rapid as well as friendly service for customers

·         Digital experience

Customer Segments

·         Higher middle class as well as upper-class income groups

·         Designers



Key Resources

·         Software as well as analytics

·         Supply chain

·         Place for operating and harvesting


·         Business website

·         Several online shopping websites

·         Social media

·         Retail outlets

Cost Structure

·         Logistics

·         Legal formalities

·         Website creating

·         Electricity bills

·         Industry land

·         Raw materials

·         Indirect materials

·         Depreciation expense


Revenue Streams

·         Online selling of garments as well as selling to individuals through direct stores




3.2. The Data
The tariff line data will be sourced that will make sure about proper cataloguing of products by utilizing the 8-10-digit level of Harmonized System (HS), implemented by countries.

4. Biases
There are several types of biases identified on this Business Intelligence plan assignment that exists in analytics thus starting from a question that has been hypothesized to the way the data has been organized as well as sampled. As a result, it is imperative to address bias while working with data. The cognitive bias that has been encountered by me while evaluating the organization has been faulty interpretation. In other words, when any analysis has been approached to justify our outlook, we can invariably come across few data that supports our viewpoint.

Ahmad, S., Miskon, S., Alabdan, R., &Tlili, I. (2020). Towards sustainable textile and apparel industry: Exploring the role of business intelligence systems in the era of industry 4.0. Sustainability, Business Intelligence plan assignment 12(7), 2632.

Chalmers, D., Matthews, R., &Hyslop, A. (2021). Blockchain as an external enabler of new venture ideas: Digital entrepreneurs and the disintermediation of the global music industry. Journal of Business Research, 125, 577-591.
Clube, R. K., & Tennant, M. (2020). Exploring garment rental as a sustainable business model in the fashion industry: Does contamination impact the consumption experience. Journal of Consumer Behaviour, 19(4), 359-370. Business Intelligence plan assignment
Glavi, P. (2021). Evolution and current challenges of sustainable consumption and production. Sustainability, 13(16), 9379.

Majumder, A., & Ray, R. (2020). National and subnational purchasing power parity: a review. Decision, 47(2), 103-124.
Min, J., Kim, Y., Lee, S., Jang, T. W., Kim, I., & Song, J. (2019). The fourth industrial revolution and its impact on occupational health and safety, worker's compensation and labor conditions. Safety and health at work, 10(4), 400-408. Nguyen, M. H., Armoogum, J., & Nguyen Thi, B. (2021). Factors affecting the growth of e-shopping over the covid-19 era in hanoi, vietnam. Sustainability, 13(16), 9205.
Pal, R., & Gander, J. (2018). Modelling environmental value: An examination of sustainable business models within the fashion industry. Journal of cleaner production, Business Intelligence plan assignment 184, 251-263. Pedersen, E. R. G., Gwozdz, W., &Hvass, K. K. (2018). Exploring the relationship between business model innovation, corporate sustainability, and organisational values within the fashion industry. Journal of business ethics, 149(2), 267-284.
Thorisdottir, T. S., &Johannsdottir, L. (2019). Sustainability within fashion business models: A systematic literature review. Sustainability, 11(8), 2233.
Zhang, B., Zhang, Y., & Zhou, P. (2021). Consumer attitude towards sustainability of fast fashion products in the UK. Sustainability, Business Intelligence plan assignment 13(4), 1646.


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