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Business development assignment on Innovation and Sustainability of P&G

Question

Task: You are required to write a 2000-word report for a novel business proposal you have developed. The business proposal must build upon your value proposition developed in assessment 1 for the existing business or organisation selected in assessment 1. You must use appropriate headings to structure the body of the report.
Your report must demonstrate:

  1. Logical and persuasive articulation of: business model description; value proposition development; business operations development; supply chain development; competitive advantage; financial value capture and strategic fit (this includes elements 5 to 10 in the disciplined entrepreneurship canvas by Aulet (2017, p. xviii) and elements 3 to 9 in the business model canvas by Osterwalder and Pigneur (2010, pp. 16-41)).
  2. Logical and persuasive argumentation in regard to how assumptions and uncertainties related to: customer desirability; technical feasibility; and financial viability have been addressed to date and how they will be addressed in the future as described in a phased development plan.
  3. Logical and persuasive argumentation for the selection of the innovation tools and techniques used to support the report findings and recommendations. These must be beyond the tools and techniques used in assessment 1. Minimum eight (8) additional tools and techniques must be selected from the unit textbooks and online materials.
  4. Logical and persuasive application of the selected innovation tools and techniques used to support the report findings and recommendations. These must be different to the tools and techniques used in assessment 1. Minimum eight (8) additional tools and techniques must be applied from the unit textbooks and materials. Illustrations of the tool usage details can be included in the appendix.
  5. Candid and critical self-analysis about assessment 2 tasks including: a reflection on the development of personal innovation capabilities and practices; identification of own personal strengths and weaknesses; supported with examples of own behaviour.
  6. Clear flow of thought throughout the report with: a convincing executive summary; clear and succinct purpose described in the introduction; relevant structure and content within the body of the report; and a clear and succinct conclusion.
  7. Critical review skills and integration of relevant academic and professional literature. A minimum of ten (10) academic and professional references must be used.
  8. Appropriate in-text referencing and reference list. Adherence to CQUniversity APA reference style.
  9. Clarity of expression, grammar and spelling. Appropriate report format with good use of bullet points, illustrations and figures. Within ±10% of the word limit for report, excluding references and appendices: 2000 words.

Answer

Executive Summary
This business development assignment has been focusing on the P&G’s sustainability development and the innovation that has been implemented within the business. The several factors and model has been discussed on the basis of the innovation and the competitive position of the firm within the industry. The value proposition of the firm has also been discussed in this respect. The uncertainties have also been identified by the management of the firm and the management of the firm might be focusing on the elimination of the uncertainties after researching all the data interrelated. The business operation developmental model has also been discussed on this light that may be enhance the sustainability development of the P&G as well.

1.0. Introduction
In this business development assignment, the business development has been associated with the innovation and sustainability factors of the value proposition. The business development has been concerned with the several factors that are related with the sustainability factors that have been related with the corporate social responsibilities. The innovation part has also been focused in this report that might have the relationship among the supply chain development as well as the value proposition development. The competitive advantages of the firm have been considered in this respect and the several tools and techniques of innovation have also been discussed in this report as well. In this report the communication and the team building have been chosen for the innovation tools as P&G needs to rebuild the team through stringing the communication among the employees as well as the management and the employees as well.

2.0. Discussions
2.1. Business model description: The business model has been adopted by the P&G in association with innovation matter that has to be implemented in the four stages that is included the start up model, transformation of business model, diversification of business model and acquisition of the business model that has been initiated in this respect.

business development assignment

Figure showing the business model implementations
(Source: Google)

In this company, the diversification business model has been implemented that might not focus on the transformation of the company’s products as well as the services that has been provided towards the customers (Emas, 2015). Under this company the diversification has been implemented to invent an additional business model that might be decentralised the various products in expandable markets and the customers of the company has been increased as the firm has been expanded its products line. The company has been focused on the diversified business strategy that has been enhanced the customers base as well as the productivity of the firm as well. The diversification model has to be implemented in innovation tools communication and team building that might enhance the positive work culture among the company as well.

2.2. Value proposition development
There are seven steps in value proposition development that has been describe the customers segmentations, customers discovery and the value map of the products and the services as well. This model has also been focused on the competitive position of the firm within the industry and the testing the taste and the choices of the customers with the bench mark have also been describes under this model.

business development assignment

Figure showing the value proposition development model
(Source: mikeinnes.com)

The execution of the value map and the customers discovery has also been verified by the management of the firm and the implementations of the actual value proposition has been helping in finding out the customer’s base of the firm and the customer target and the business target positioning of the firm as well (Fukuda-Parr, 2016). The competitive advantages of the firm has also been discussed in this business development assignment in relation with the position of the several companies and the position of the P&G within the industry and the demand for the products and services for the company has also assisting in the determination of the value enhancements of the firm within the market in respect with the sustainable development matter. Under the P&G it has been observed that the Value proposition model has to be working in association with the communication and the team building tools that has to be implemented with this model.

2.3. Business operations development
The business operations has been developed in order to relate the several steps that might be included the human resources, financial management, contracts management, workforce management and staffing, performance management, strategic planning, project management and sales and business development factors that might have to be fulfilled at all.

business development assignment

Figure showing the business operations development model
(Source: Innovateteam.com)

The business operations developments might be focused on the several factors and the several departments of the firm as well and the management has to be find out the departments and sectors in which the major amount of considerations as well as the planning and the control should be needed. It has been observed that the P&G has been considered the work force management and staffing and the performance management that might provide the efficient and skilled employees within the firm that will create the positive as well as the favourable and motivating environment within the firm that resulting in the higher level of coordination among the employees and that will be derive the higher productivity in the firm (Choi, Chan & Yue, 2016). The project management has also been focused by the management of the firm that might create the positive competitive advantages for the P&G within the industry in respect with the sustainability development. The business operations may be adopted with the different innovation tools like team buildings as well as the communication level among the employees as well as the management of the P&G.

2.4. Supply chain development
The supply chain development model discussed in this business development assignment has been implemented in relation with the four stages of the supply chain that is strategy development, implementations, communication development and partner deployment has been initiated that has been created the well versed logistic systems among the company.

business development assignment

Figure showing the supply chain development application within P&G
(Source: Supply Chain Strategy Development, 2019)

The management of the P&G Company has to establish the objectives and the aims that might be based on the supply chain characteristics. This has to be aligned in respect with the proper identification of the aims of the supply chain management. The adopted strategy has to be implemented there on which may be visible for the all departments as well as the management of the firm and the stakeholders should be well versed with the adopted principles there on. The supply chain management model majorly focused on the coordination as well as the communication among the several employees as well as the management and the shareholders as well. It might be provided the higher level of communication among the several departments and the proper allocation of the funds and the assets among different sectors has been implemented there in (Baldassarre et al., 2017). The supply chain management model illustrated in this business development assignment has also been implemented in case of the capital structuring elements of the P&G Company in respect with the fulfilments of the gap that has been raised among the actual and the estimated benchmark. The supply chain model might be implemented with the help of the well communication among the lower level of employees and management with the upper level of management as well as the employees.

2.5. Financial value capture
The financing value capture has been determined as the type of the public financing that might be recovers all the value that has been generates from the private land owners.

business development assignment

Figure showing the stages of financial value captures
(Source: Value Capture Financing – a big ticket reform for speedy urban service delivery and resource mobilization - MyGov Blogs, 2019)

The four stages has been discussed in this business development assignment on the basis of value creation, value capture, value realisation and value recycling that might assist in the accurate value captures by the governments and several laws that has been initiated by the company as well. The value creation has been associated with the creation of the new developments opportunities and the value realisation has been stated the sharing of gains that has been raised through agreed instruments of value capture. The value capture has been counting in case of P&G after turning the investment into the monetary value. The value has been recycled in respect with the collection of resources that has been utilised in local development projects.

2.6. Competitive advantages
The competitive advantages has been focused on the several factors that has been related with the cost leadership, cost focus and the rivalry among the several competitors which have same amount of control power like P&G.

business development assignment


(Source: Researchgate.net)

The competitive advantages of the P&G discussed in this business development assignment has been associated with the efficiency of the management in capturing the maximum number of customers and producing continuous innovative products and services and the quality of the products should be enhanced that will provide the effective competitive advantages to the firm as well (Weaver et al., 2017). After doing all these stages the customers of the firm might provide maximum positive responses that will also create different customers base in this company. The competitive advantages of the P&G is in positive and favourable position as the communication among the employees has been focused under this company as the innovation tools that might increase the productivity as the communication among the buyers and the producers might also provide the boost into the effective productivity as well.

2.7. Strategic fit
This stage has been discussed on the basis of the understanding of the customer’s needs and understanding of the supply chain capabilities and the creation of effective strategies that has to support the needs of the customers (refer to appendix 1). The strategic fit has to be implemented in the P&G that might assist in enhancing the customer’s base of the firm after satisfying all the demands of the customers as well.

2.8. Identification and assessment of assumptions and uncertainties
It has been assumed in case of the P&G Company within this business development assignment that the revenue of the firm has been increased in every year and the firm might not lose its customers as the customers will not switch over the brands as well as the company as well. The uncertainties that has been related with the customers demand and the changes in the interest rate and the proper allocation of the capital structure might be associated with the risk factors and the firm management has been determined that the firm might not face the risk as the sources of the funds has been accurately allocated (Sachs, 2015). The uncertainties among the customers might be measurable by the estimation and the forecasting factors and the accurate planning has been adopted by the management of the firm as well.

2.9. Phased development plan to address uncertainties
The management of the firm has to develop a plan that might address the uncertainties which might be raised in current business activity culture. The plan should be effective in respect with the restrain the uncertainties and the understanding of the actual demand of the customers might be needed that has been surveyed by the management of the firm. The proper survey in the market should be done on the demand for the products and the services of the P&G that has been offered to the customers as well. The availability of the finance has also been surveyed by the management of the firm that might restrain the uncertainties in increasing of the debt funds within the firm as well.

2.10. Selection of innovation tools and techniques within this business development assignment
The innovation tools and the techniques has to be selected by the management of the firm that might increase the revenue of the firm and the productivity of the firm has also been increased and the effective innovation might be initiated by the management. The continuous innovation in the products and the services has been adopted by the firm with the effects of the identification of the effective tools and the techniques which might be applicable in the research and developmental departments of the firm. The product differentiation has to be implemented that might resulting in the higher amount of customers in the industry as well. In every model it has also been observed that the well communication as well as the team building among the employees and the several stakeholders might provide a big push in effective productivity and the competitive advantages might be working as the positive factors in innovation tools adoption under the P&G Company.   

2.11. Candid and critical self-analysis
It might be stated that the P&G has been performing its operations in positive and favourable way and this firm might be able to create the higher customers base by providing the quality products and services and innovative products might also be provided to the customers (World Health Organization, 2016). The sustainability development has also been implemented in this company that might enhance the value proposition and the competitive advantages within the industry.

3.0. Conclusion and recommendation
It may be concluded that the management of the P&G is effective in creating the positive and favourable sustainable developmental environment that might be resulting in the enhanced corporate social responsibilities among the firm. The several factors has been discussed in this business development assignment in respect with the P&G that has been showing the firm has been focusing on the innovation model that might be creating the higher and the positive customers base in the industry as well. The competitive advantages of the firm have been identified in this report that might be helping the management team of the firm to keep the position of the firm in the intact place.

  • It might be recommended that the firm should focus on the competitive advantages and the value creation of the firm.
  • The innovation should be in continuous way that might create the higher customer base within the industry.
  • The uncertainties should be identified in accurate manners by the management of the firm and the recovering of the uncertainties might be implemented there on.
  • The firm should focus on the enhancement the value of the firm that might create the higher position in the industry as well.

Reference List
Baldassarre, B., Calabretta, G., Bocken, N. M. P., & Jaskiewicz, T. (2017). Bridging sustainable business model innovation and user-driven innovation: A process for sustainable value proposition design. Journal of Cleaner Production147, 175-186.

Choi, T. M., Chan, H. K., & Yue, X. (2016). Recent development in big data analytics for business operations and risk management. IEEE transactions on cybernetics47(1), 81-92.

Emas, R. (2015). The concept of sustainable development: definition and defining principles. Brief for GSDR2015.

Fukuda-Parr, S. (2016). Business development assignment From the Millennium Development Goals to the Sustainable Development Goals: shifts in purpose, concept, and politics of global goal setting for development. Gender & Development24(1), 43-52.

Sachs, J. D. (2015). The age of sustainable development. Columbia University Press.

Supply Chain Strategy Development. (2019). Retrieved 4 October 2019, from http://www.mepsupplychain.org/where-to-begin/

Value Capture Financing – a big ticket reform for speedy urban service delivery and resource mobilization - MyGov Blogs. (2019). Retrieved 4 October 2019, from https://blog.mygov.in/editorial/value-capture-financing-a-big-ticket-reform-for-speedy-urban-service-delivery-and-resource-mobilization/

Value Proposition struture - Mike Innes. (2019). Retrieved 4 October 2019, from http://mikeinnes.com/applying-value-propositions-across-your-business/value-proposition-struture/

Weaver, P., Jansen, L., Van Grootveld, G., Van Spiegel, E., & Vergragt, P. (2017). Sustainable technology development. Routledge.

World Health Organization. (2016). World health statistics 2016: monitoring health for the SDGs sustainable development goals. World Health Organization.

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