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Business Consulting Assignment: Case Analysis of Regent Group London

Question

Task

The scenario is that you have been instructed by your client to produce a report on business consulting assignment demonstrating your understanding of the client project through the use of secondary research. You are not required to provide a set of solutions to the client’s problem at this stage.

Using the client project brief which you have been provided, answer all three of the questions below.

Ensure work is supported with evidence from research (academic theory and company research)

Word count is 1,500 (+/- 10%)

  1. Clarify who your client is, and what is the problem they are facing
  2. Using research, break the problem down by critically analysing and presenting areas of importance to the client such as competitors, target customer market and influencing factors from the external environment
  3. From your above analysis, what are the top three issues that the client is facing?

Client Brief

Company

Regent Group London

Main Contact

Rasika Umamahesh

Contact details 

Rasika. Umamahesh@rcl.ac.uk

Second contact

Kylie Hazeldine

Contact details

Kylie.Hazeldine@rcl.ac.uk

Background to company

We welcome students of all ages from across the globe, with an average age range of 18 to 35. Our aim is to provide a stimulating and supporting learning environment that enables our students to interact, share stories and support each other within a collective community.

Our courses are designed to improve students’ employability and enhance their career prospects. Our lifelong dedication to improving and developing our students’ skills is fundamental to our success as a college. This ethos is integrated into everything we do.

With an external validation from the Quality Assurance Agency, Regent College London is a hub for excellence in student support and educational delivery.

Modern campuses

As a growing institution, we understand that location is vital when choosing which college to attend. That is why we have five thriving campuses in Wembley, Kingsbury, Harrow, Southall and London. Home to experienced teachers, thriving communities and inspiring learning resources, these campuses have been created with students of all ages in mind.

From student relaxation areas to dedicated computer suites to modern classrooms, our campuses have everything you need to study and thrive for the duration of your course.

Study environment

At Regent College London, we make sure every student feels fully supported from day one. From industry-based courses designed with employability in mind and strong partnerships with local businesses and organisations, to on-site support and advice, and state-of-the-art online platforms, you have access to all the resources and support you need for a successful future.

As part of NEW DIGITAL CAMPAIGN, Technology and System Infrastructure CHANGE will be part of the strategies put in place 

Technology is a double-edged sword and lots of companies have “WON” and also have “LOST” in their transformation projects. Lots of so-called consultants will ask us questions and then put in a nice report and tell us what we have already told them, and companies will pay thousands of ££££.  I have decided not to do this, and I will do the fact finding and I will agree the “requirements” with you and then we will get the team to do the work. I am the so called “consultant here” 

Finally, Regent celebrated 20 years last year (in 2020)

Background to clients (Main contact person)

Rasika is an experienced marketing professional and joined Group in May 2015. In addition to the strategic marketing efforts, she directs branding, advertising, digital marketing, social media and website development efforts. She manages events, internal communications, PR, award entries and more. She holds a number of industry specific qualifications and has more than 18 years of experience (more than 13 of them being in the education marketing industry) in both domestic and international markets.

Information to be made available to the students

Students are required to carry out extensive research about the client by using client’s website, brochures and organisational online materials etc. 

Known project objectives at this point in time

The main objective currently is to develop the NEW CAMPAIN for Regent to promote the Brand for REGENT COLLEGE

Project tasks

(subject to change)

To develop a strong campaign, demonstrate Regent Group’s continuous contribution to the local and the national economies?  

Deliverables – what do you expect to be left with at the end of the project? 

Secondary research based on successful campaign event to meet Goals of the College

Expectations of the client about the student team

Constant engagement with the project team members

Nominated university supervisor and contact details

Two or three hours a week contact time.

How much contact time and resources are you planning to commit to this project

Contact time will be discussed with the team and regular update meetings will be booked in. These meetings should take 2-3 hours. Exact regularity is at the preference of the team.


Approval will be based on student team proposal and budget discussed.

What would you estimate would be the commercial value of this project if you were actually paying for it?

The building reputation of the brand and the achievement of Regent Group Campaign.

Answer

Introduction
Regent College London, a part of the Regent Group, considered in the business consulting assignment is a global education, investment organization, as well as real estate management developed by the Pankaj family in the year 2000. Regent College was formed consisting of one private tuition student and slowly rose to become a multi-faceted organization in today's world. The major purpose of the Regent group is providing autonomy and along with that, a choice to the consumers as well as thrives on innovation. The Regent Group welcomes students from any age group all over the globe and the average age group to be between the age of eighteen to thirty-five. The major objective of Regent Group is providing a proper learning environment that is not only supporting but also stimulating that will help the students in interacting, sharing stories, as well as supporting other students in a cooperative community. The course of the Regent College is designed in such a way that it helps in improving the employability capability of the students as well as enhances the career prospects of the students. Their dedication towards education helps to improve as well as develop the skills of students and has contributed towards the success of the college. This report discusses the client as well as the problem faced by the Regent Group. It also discusses the competitors, the target customer market, as well as the external factors that influence Regent Group. Further, this report discusses the major issues faced by the client.

Discussion
Clarify who your client is, and what is the problem they are facing
The client appointed by the Regent Group is Rasika Umamahesh, who is an experienced professional in marketing and joined the Regent Group in the year 2015 in the month of May. Along with the efforts of strategic marketing, Rashika Umamahesh also in charge of the efforts such as directing branding, digital marketing, website development, advertising, as well as social media. Rashika Umamahesh is also responsible for managing events, public relations, internal communications, award entries, as well as various other things. She has various qualifications that are specific towards the industry and along with that, she has more than eighteen years of experience comprising of more than thirteen years of experience within the marketing industry of education is not only in domestic markets but in international markets as well(Akter et al., 2020).

Regent Group is working towards transforming its technology as well as the infrastructure of its system as a part of its developmental strategies. The Regent Group made the decision to move the courses provided by them online due to the nationwide lockdown. They have acknowledged that technology is a very useful tool that has helped companies in their growth and for some companies; technology has also turned to be drastic within their change management. Regent Group has also sought relevant insights from their expert colleagues that work across HE and along with that they have also collected the responses from their colleagues for identifying the appropriate approach that will help them in their development of a digital learning approach that is centred around the students (Dey et al., 2020). Regent Group is focussing towards providing a proper quality of online teaching to the students and along with that they also want to take into consideration how they will be able to transform their learning landscape for the students for creating an inside-out experience so that the learner becomes capable of taking ownership regarding their experience their education. It is crucial for them to develop the learning of the students for their future. As there is no agreed benchmark at present regarding the usage of digital technology for delivering courses of higher education? The nature, as well as the scale regarding digital learning used for providing support regarding an experience of education for the higher education students, has been an important matter that concerns various organizations. Thus, terminology like online learning, blended learning, digital learning, as well as remote learning is taken into usage in an interchangeable manner for describing the educational experiences. This leads to confusion among the students as well as the staff as well as result in the variation in the quality of the learning experience digitally.

Competitors, target customer market, and external influencing factors
The major competitors of the Regent College are Gordon-Conwell Theological Seminary, London School of Theology, Earlham College, Western Seminary, Asbury Theological Seminary, Garrett-Evangelical Theological Seminary, as well as Tyndale University.

The target customer market of Regent College is parents as well as students who are opting for their higher education. Regent college recognizes that the location plays a major role to choose a college for higher education by the students (Donthu et al., 2020). So, they developed campuses in locations of London, Wembley, Southall, Kingsbury, as well as Harrow. They also target experienced teachers, thriving communities, as well as inspire the learning resources. Regent college targets students from every age group.

The external factors that influence the Regent College involve political, economic, social, technological, legal, as well as environmental factors.

The political factors that influence the regent college involve public funding as well as foreign students. Various higher education institutions within the United Kingdom get a certain amount of public funding (Gil-Gomez et al., 2020). Through this funding, the government tends to subsidize the price of education. The government of the United Kingdom is lowering its educational budget that is posing a problem for the institution in the future. Another political factor is foreign students as the United Kingdom is a global hub regarding higher education. Regent College tends to attract various students from foreign countries. Political disagreement might lead to a reduction in the number of foreign students.

The economic factors that influence Regent College are the debt of students as well as a weak market for a job. Many students within the United Kingdom are often forced into taking a huge quantity of student debt for paying for their degrees. Student debt is a threat for Regent College as various graduates have to face financial setbacks at the beginning of their careers (Kashirskaya et al., 2020). As the number of graduates fails to pay their loans, it makes higher education less attractive. Another factor is the weak job market. Due to this factor, Regent College might not be able to attract more students.

The social factors that influence Regent College are debt acceptance, as well as willingness to study. Acceptance of debt is a social issue as well as an economic issue that tends to affect on attracting students to college. Students now prefer a relevant experience more than higher education that tends to affect on attracting students.

The technological factors that influence the business of Regent College are online alternatives as well as augmented learning. Online alternatives that are present currently help in the fast improvement of the students and from online platforms students are also able to get hold of various educational materials (Newman et al., 2020). Augmented learning acts as an opportunity for Regent College to improve its quality of providing education to the students and have a proper learning experience.

The legal factors involve compliance with the latest legislation, changes in opening hours of school, as well as rising the age of the students for leaving the school or college.

The environmental factors that influence Regent College involve proper waste disposal as well as other factors (Raza et al., 2020).

Issues faced by the client
The major issues that Rasika Umamahesh might face while regarding the development of the latest campaign for promoting the brand of Regent College are:

  • Finding fresh customers- The first issue that Rasika Umamahesh might face in the development of the latest campaign is attracting more customers for the college so that Regent College is able to acquire more students in their college (Ritter and Pedersen, 2020). The technological changes, the structural infrastructure of the college as well as the history of the college will play a major role in the success of the campaign.
  • Attracting as well as retaining fresh talent- The major objective of the campaign is to attract as well as retain fresh talent so the client Rasika Umamahesh needs to needs to focus on this goal amidst the competitors of Regent College (Rossi et al., 2020). Attracting as well as retaining fresh talent will help the college to attain success among its competitors.
  • Time tracking as well as cooperation- Rasika Umamahesh needs to manage the time properly with the team members of the project as it will her in devising a proper plan for the campaign. Along with that she also needs to take care of the cooperation among the team members with her for successful completion of the campaign (Secinaro et al., 2020).

Conclusion
From the above discussion, it can be concluded that Regent Group provides a proper learning environment that is not only supporting but also stimulating that will help the students in interacting, sharing stories, as well as supporting other students in a cooperative community. Regent College was formed consisting of one private tuition student and slowly rose up to become a multi-faceted organization in today's world. The major purpose of the Regent group is providing autonomy and along with that, a choice to the consumers as well as thrives on innovation. The course of the Regent College is designed in such a way that it helps in improving the employability capability of the students as well as enhances the career prospects of the students. Their dedication towards education helps to improve as well as develop the skills of students and has contributed towards the success of the college. This report discussed the client as well as the problem faced by the Regent Group. It also provided an explanation regarding the competitors, the target customer market, as well as the external factors that influence Regent Group. Further, this report also highlighted the major issues faced by the client.

References
Akter, S., Michael, K., Uddin, M.R., McCarthy, G. and Rahman, M., 2020. Transforming business using digital innovations: The application of AI, blockchain, cloud and data analytics. Annals of Operations Research, pp.1-33.

Dey, P.K., Malesios, C., De, D., Budhwar, P., Chowdhury, S. and Cheffi, W., 2020. Circular economy to enhance sustainability of small and medium?sized enterprises. Business Strategy and the Environment, 29(6), pp.2145-2169.

Donthu, N., Kumar, S. and Pattnaik, D., 2020. Forty-five years of journal of business research: a bibliometric analysis. Journal of Business Research, 109, pp.1-14.

Gil-Gomez, H., Guerola-Navarro, V., Oltra-Badenes, R. and Lozano-Quilis, J.A., 2020. Customer relationship management: digital transformation and sustainable business model innovation. Business consulting assignment Economic Research-Ekonomska Istraživanja, 33(1), pp.2733-2750.

Kashirskaya, L.V., Sitnov, A.A., Davlatzoda, D.?. and Vorozheykina, T.M., 2020. Knowledge audit as a key tool for business research in the information society. Entrepreneurship and Sustainability Issues, 7(3), p.2299.

Newman, C., Edwards, D., Martek, I., Lai, J., Thwala, W.D. and Rillie, I., 2020. Industry 4.0 deployment in the construction industry: a bibliometric literature review and UK-based case study. Smart and Sustainable Built Environment.

Raza, A., Rather, R.A., Iqbal, M.K. and Bhutta, U.S., 2020. An assessment of corporate social responsibility on customer company identification and loyalty in banking industry: a PLS-SEM analysis. Management Research Review.

Ritter, T. and Pedersen, C.L., 2020. Digitization capability and the digitalization of business models in business-to-business firms: Past, present, and future. Industrial Marketing Management, 86, pp.180-190.

Rossi, E., Bertassini, A.C., dos Santos Ferreira, C., do Amaral, W.A.N. and Ometto, A.R., 2020. Circular economy indicators for organizations considering sustainability and business models: Plastic, textile and electro-electronic cases. Journal of Cleaner Production, 247, p.119137.

Secinaro, S., Brescia, V., Calandra, D. and Biancone, P., 2020. Employing bibliometric analysis to identify suitable business models for electric cars. Journal of Cleaner Production, p.121503.

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