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Business communication case study: International Agricultural Product


Task: Prepare a business communication case study international agricultural product supplier's firm which would take in 6 new employees from India for their business in Australia


The business communication case study here is of an international agricultural product supplier's firm which would take in 6 new employees from India for their business in Australia. This communication of the new joining in the business is been expressed in the case here where the aspects of communications are been studied. These employees hired would join within next 6 weeks which is been communicated to all the people within the business so that they are aware of the new people coming in as well as develop the needful resources to make the best efforts to make the new people feel at home within the business so that they may give their best for the business. The reports here suggest the communication of the issues as best done within Australia and recommend the ways that can further enhance the business communications by the people in the business to make the offers best suited for the people.

Overview of Business Communication in Australia
Communication of business in any and every form been done with the people internally or external is its communication. The way they do it may vary but the content should be matching the needs where the company's organizational structure makes people at every level which makes the communication dependent on the organizational structures and its leadership that determines the way the communication should happen. Hence, business communications can be defined as a way of sending and receiving messages within a company or business. This makes the verbal, written, public or cultural scope of communications which makes the issues of the business cleared with healthy business relationships. This helps the business to get the best of employee feedbacks, develop relations, trust positivity, develop trust, etc among the people. So it is suggested that when the communication is right the chances of getting the desired results are higher. The purpose of such communication is seen from a business perspective which gives us many benefits for good communication within the business strands (Kernbach et al., 2015).

This is to inspire educate, retain the employees in the business and get the best out of them via such developed relationships which are only possible with good communication and a technological website which is for the outsiders to get the needful messages from the business through that source. The types of communication explored in this business communication case study been done within the businesses are many like the business communication which may go upward or downward based on the massages as relayed by the management to the employees or from employees to the management (Kwiatkowski et al., 2019). The upward communication is the message sent to upper management by the people below for some instance to take a look into their problems and the aspects which need attention from the management like reports, emails, messages, incidents, etc to get the best decision from them to be executed in the business foray. Downward communication is the communication asked by the subordinates which are done by the managers to the employees to get them to know about any fats, incidents, aspects of the business which is related to them or their processes in the business. This serves as a ready reckoned to guide the people towards the need for the business to execute them (Coffelt et al. 2016)

The internal and external communications discussed in this business communication case study is another way of communication where the business communication is done internally and externally when a message is been sent to a company from external agents it's the external one. While when a memo is circulated within it's internal communication. The internal communications give stress on the subject of making all aware of the case of communication within the business and its people so that the internal processes are made as per the wills and wishes of the people. The external communications are the way the business sends its messages to external identities like the stakeholders, consumers, markets, etc. this is a way where the business would adopt the right way to communicate the message needed as per the arrangements that suites those communications. In the case of the investors or stakeholders, the rise and fall of the stock values is the way to communicate the way the daily trading for the business is on. The internal voice mails, emails sent within, the interoffice memos, notices, etc are the ways the internal communications works where the verbal instructions to are a big part in the shop-floor for the daily operations. The press conferences, advertising, declarations to the markets are few examples of external communications where the use of the best methods and selection of the right words and sentences are key for its proper delivery (Crawford et al., 2018).

The business communications are restricted by common communication barriers which may distort the message, take away portions relevant from it or give a wrong message to the people who are done due to incompetence to have a clear message from the business side. The Australian expert Lee Hopkins suggests that the barriers to good communication are distraction barriers, poor structure to transmit the message, wrong audience selection, wrong selection of words, mismanagement of process of delivery, etc which may create the communication barriers those are evident from the use of wrong medium serving as a barrier to business communications. So the people communicating has to make the right choice of media, words, speech, etc to make the assessments, observations and implementations right for good communication within or outside the business in the modern-day and age of information sharing (Holliday et al., 2016). So the deliverer of the message makes it a point to make the issues clear to the audience so that there is no way the people get confused with the communications made and so the things should happen as per the norms. The case here is to be communicated to all the people associated with the business about the new 6 Indians and their roles in the business so that all in their way may prepare to get in people of a different culture and natio0n among them to get the best out of them. Such communications aids people to get ready within the next 6 weeks to accommodate the new joining and thus prepare the needful induction plans for these new groups of people about the organizational culture and expectations along with the business ethics and its mission and vision statements.

The recommendation for the business to have in its most competent and the best of the people for the business venture within the business fold with the right communication. This helps in generating the best aspect of business where the needs are to make the businesses as per the regulations set by the people in the context of business communication case study. In such a case the business has to communicate the names of the people coming in, why they are support needed by the business, the role they are going to play, etc to the people in the business. This makes the idea of the role if he knew people coming in, this also assured them that this team is not to replace anyone but for a special cause which all in the business were looking forward to having in the long term. Such communication within the business needs to be done with utmost care so that the people coming in gets their place and conditions to execute their plans once they are in, keeping the recommended people and space within the limits and control of the venture (Chen et al., 2017). The communications to the people also make it clear that new people with a special set of skills are coming in. Australia being a diverse country, having new people in should not be the problem. The competency behaviors along with incompetencies are explained herein for the recommendations.

The first competency behavior mentioned in this business communication case study of the people coming in needs a safe place to work and have the needful communication among the stakeholders for which the project has been designed. Thus the because the team is been brought in for, are been studied by the management and both verbal and written communication should reach the team leaders and the members so that they can make space for the special people coming in with the needed skills. The second one is assessing the needful resources that are needed to give the best of support to the team of the people who are coming for the job. The measure and feedback about the team’s productivity etc. for such case where people from a different culture and nation is coming to solve a problem related to the business ERP in such case has to be given the best of support so that the business gains from it (Tuleja, 2016).

The competency of communication in such cases where there is no evident danger to the people but the processes which the team is coming in to fix has to be made clear so that the people feel that they are safe and the operating tools which they are using would be made better with such inputs. Here there is incompetency would be firstly were the people coming in may have little or no sense of belongingness so the way the people need to work has to be made clear or disaster may follow if the objective of the job and the gadgets for the same is not given properly. This would make the business aspects in the business to have the needful insight for the business which would make them have the best of times for the job and its outcomes (Beck et al., 2017). Therefore people with a good sense would suggest the needs in such cases if they fill that these applications too many need assistance. So the communication would be to make all aware of the cases of the communications and its outcomes to give the needful feedbacks and outcome judgments for the business. Secondly, the communication should be brief and to the point to make the team aware of what is to be given to them and what not so that critical insider information of the business is not disclosed by the people who are outsourced from a different nation may use for any mal purpose.  So all employee has to be aware of the cause and the benefits of the team's visit to the business campus.  People are also made aware of the expectations that they have along with the cooperation that is needed from the members to make the team's efforts successful. Since the team is for a special cause the arrangements to allocate them the seats and the infrastructure to work on the needful are to be done by the departmental heads which got the communiqué from the Human resources to make the team's efforts successful in the long run (Escobar-Rodríguez, & Bonsón-Fernández, 2017).

The mission of the 6 members from India discussed in this business communication case study maybe for a short term to resolve any it or further enhance the ERP in the business which has nothing to do issues with the employment of the people already in the operations. Further such intervention won’t change the work process but improve in the hindsight is also to be communicated by the business to its people. This makes the proper communication needs to make the people within the business aware of the business's health and its possibilities (Bovée et al., 2016). The possibilities of misuse of the company data or its assets has to be kept in mind where the people should be able to know the job descriptions of the people coming win with a good and well-made content so that all understand their own role alongside the people coming for the ERP job from India to keep the transactions between the two sides well defines and clear.

The communication is at the center of the business venture which has made the needful insight into the ways that the business may perform where the business communication case study of having the needful content and intent in the business well devised. The way the communication is reaching the audience is important since the selection of the proper audience, proper words to frame the contents and the needed will to make the business participate in the dialogue which is key for the business venture to follow for the best of outcomes from the stakeholders both internal and external. Hence the way the business measures its response for the communication states the communication validity for the business which is key for all to hold on to. This would give the business the best of outcomes in the long run.

Bovée, C. L., Thill, J. V., & Raina, R. L. (2016). Business communication today. Pearson Education India.Beck, C. C. M., Berke, J. M., Johnstone, J. A., Mitchell, R. M., Powers, J. K., Sidell, M. F., & Knuff, C. D. (2015). U.S. Patent No. 8,971,216. Washington, DC: U.S. Patent and Trademark Office.

Chen, C., Martin, X., Roychowdhury, S., Wang, X., & Billett, M. T. (2017). Clarity begins at home: Internal information asymmetry and external communication quality. The Accounting Review, 93(1), 71-101.

Coffelt, T. A., Baker, M. J., & Corey, R. C. (2016). Business communication practices from employers’ perspectives. Business and Professional Communication Quarterly, 79(3), 300-316.

Crawford, I., Swartz, S., Luck, S., & Barbosa, B. (2018). It's a small world after all: an intercultural experiential exercise in business communication.

Escobar-Rodríguez, T., & Bonsón-Fernández, R. (2017). Business communication case study Facebook practices for business communication among fashion retailers. Journal of Fashion Marketing and Management: An International Journal, 21(1), 33-50.

Holliday, A., Kullman, J., & Hyde, M. (2016). Intercultural communication: An advanced resource book for students. Routledge.

Kernbach, S., Eppler, M. J., & Bresciani, S. (2015). The use of visualization in the communication of business strategies: An experimental evaluation. International Journal of Business Communication, 52(2), 164-187.

Kwiatkowski, C. (2016). The application of interpersonal communication skills in intercultural business communication held via e-mail (Doctoral dissertation, ?????????, ????).

Tuleja, E. (2016). Intercultural Communication for Global Business: How leaders communicate for success. Routledge.


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