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Business Assignment: Inclusion Of Smart System In Siemens


Task: You are required to write a 2000-word report for a novel business proposal you have developed. The business proposal must build upon your value proposition developed in assessment 1 for the existing business or organisation selected in assessment 1. You must use appropriate headings to structure the body of the report.
Your report must demonstrate:

  1. Logical and persuasive articulation of: business model description; value proposition development; business operations development; supply chain development; competitive advantage; financial value capture and strategic fit (this includes elements 5 to 10 in the disciplined entrepreneurship canvas by Aulet (2017, p. xviii) and elements 3 to 9 in the business model canvas by Osterwalder and Pigneur (2010, pp. 16-41)).
  2. Logical and persuasive argumentation in regard to how assumptions and uncertainties related to: customer desirability; technical feasibility; and financial viability have been addressed to date and how they will be addressed in the future as described in a phased development plan.
  3. Logical and persuasive argumentation for the selection of the innovation tools and techniques used to support the report findings and recommendations. These must be beyond the tools and techniques used in assessment 1. Minimum eight (8) additional tools and techniques must be selected from the unit textbooks and online materials.
  4. Logical and persuasive application of the selected innovation tools and techniques used to support the report findings and recommendations. These must be different to the tools and techniques used in assessment 1. Minimum eight (8) additional tools and techniques must be applied from the unit textbooks and materials. Illustrations of the tool usage details can be included in the appendix.
  5. Candid and critical self-analysis about assessment 2 tasks including: a reflection on the development of personal innovation capabilities and practices; identification of own personal strengths and weaknesses; supported with examples of own behaviour.
  6. Clear flow of thought throughout the report with: a convincing executive summary; clear and succinct purpose described in the introduction; relevant structure and content within the body of the report; and a clear and succinct conclusion.
  7. Critical review skills and integration of relevant academic and professional literature. A minimum of ten (10) academic and professional references must be used.
  8. Appropriate in-text referencing and reference list. Adherence to CQUniversity APA reference style.
  9. Clarity of expression, grammar and spelling. Appropriate report format with good use of bullet points, illustrations and figures. Within ±10% of the word limit for report, excluding references and appendices: 2000 words.


Executive Summary
This study of business assignment emphasizes on enumerating the various scope, ambit and conceptual aspects in regard with the value proposition of Smart System inclusion in a German based multinational company, Siemens. The study herein aims to affirm the diverse factors that may enable the industrial manufacturers to ensure implied safety of the employees with the help of innovation technology of Smart System. The concerned study vividly discusses the distinct influential factors that may be required to include or modify the components of business process so that the concerned organization of Siemens to generate maximum revenue and high sales figures.?

Siemens is a multinational agglomerate organization examined in this business assignment which is based in Munich, Germany. The said is regarded as one of the largest industrial manufacturing organizations within the provinces of Europe. The company of Siemens manufactures and provides the essential industrial equipment necessary for other industries (, 2019). The said organization diverges in a number of sectors, such as Industrial, Energy, Infrastructure and Cities, and Healthcare. The employees handling and involved in the production and manufacturing processes thereby pertains a high risk of fatal nature if the workers while working are not wearing the requisite safety gears. Thereby, the implementation of a smart system that will scrutinize the workers or employees for safety gears and if missing will disallow the concerned from entering the working area or working premises. Herein, this study aims to enumerate the various aspects of the organizational processes of Siemens, analyse the prevailing condition, investigate, and propose the required changes that needs to be included in the different business processes for specifically and achieving the target established by the value proposition of implementing the smart systems appropriately.

Business model description: A business model increases the probability of success rate within an organization enumerating and analysing the various openings that may allow the business to earn an extra revenue (Joyce & Paquin, 2016). It enables the organization to sketch the actual values of the created value proposition that the organization aims to achieve. Therefore business model may be affirmed as a particular forecasting framework which is modified and changed to align with the new value proposition of implementing a smart system to lower the risk of employees or workers incurring an injury. It may include or omit a few processes or burden a specific genre of partners with added responsibility and this can be evaluated with the help of a business model. The business model canvas herein business assignment has been used to strategically develop and assess the ambits of management duties and others aspects that are needed to focused on. The said canvas template of Siemens has been provided hereafter.

Key Partners

Key Activities

Value Proposition

Customer relationship/ user relationship

Customer Segments/ User Segments


Research and development

Safety of the employees would be ensured

















Production Planning

No additional costs may be incurred owing to workplace injuries of the workers










Increase in overall production may be comprehended









Business Services






Key Resources


379,000 employees worldwide


Direct Communication

Cost Structure


Revenue Streams


Research and Development: $ 35,000

Financial Resources

Insurance Cost





Cost of the Smart System: $ 60,000


Additional Cost



Cost of Implementing: $ 25,000


Cost incurred due to collateral Upgradation: $ 20, 000

Healthcare sector incurs near about 13% revenue

Table.1: Business model description
(Source: Created by the Author)

Value proposition development
With the specific approach to boost the scope and ambits of the innovation process of Siemens in incorporating Smart Systems, the concerned company needs to include and modify quite a range of resources, processes and abilities. As per the evaluation of the various issues faced by the organization of Siemens, the company plans to install a new Smart System that will scan the employees before they enter the workplace and ensure that the employees who are not wearing adequate and appropriate protection and safety gears are not allowed to enter the same. Previously, Siemens faced a huge drawback owing to fatal incidental occurrence of accidental injuries that were incurred by the workers who are involved in the processes of production. This caused the concerned organization a notable financial loss as according to the company policies and relevant laws, when a worker is injured within the workplace owing to the organizational processes, then the costs (insurance) for the medical attention needs to be carried out by the company only. This also affected the brand name of the company as well. To observe the ideal installation of the said innovative technology, Siemens at the first place needs to structure the financial resources to incur enough revenue and train the targeted users.

Business operations development discussed in business assignment
In order to efficiently securing the safety of the employees or workers in the workplace and manufacturing process, Siemens needs to install detector doors that will be fitted with the innovative technology of Smart System. The doors need to be fitted at the each entrance of the workplace. Moreover, a separate individual or best if a team, needs to be assigned for monitoring and recording the malfunctioning, if any, to the supervisors. Several training sessions required to be held so that the users of the technology, that is, the employees are well aware of the systematics of the technology (Baldassarre et al., 2017).

Supply chain development
 With the help of structuring and improving the supply chain management of a business, the same ensures the conservation of the resources, optimization of the organizational procedures, cost reduction and enhanced productivity (Giri & Sarker, 2017). Siemens with the help of sheer focus on the development of supply chain, can safeguard the cost reductions and manufacturing efficiency of the same.

Competitive advantage
Owing to the recent problems faced by Siemens that affected both the finance and the brand image of the concerned, Siemens already moved a few steps backwards in accordance with its key competitors. The inclusion of the Smart System will vividly allow Siemens to fill the created gap in lieu of the drawback caused due to the emerged problem (Choi et al., 2016). Siemens installing the Smart System technology would ensure an added safety for the employee that will affect the overall production rate enabling the company to take up the pace and be ahead of its key competitors.

Financial value capture
Siemens explored in this business assignment is a multinational organization that is popular in the world arena for its manufactured units. Implementing the innovation technology of Smart System, for the protection and safety of the employees within the workforce, will keep the employees motivated and secure (Case, 2017). This will boost the unit production rate ensuring higher production that will enhance the sale figures, thereby capturing a notable financial assurance.

Strategic Fit
The value proposition of the technological inclusion is an appropriate strategic fit for Siemens as the same aims to ensure employee safety, that again increases the entire production rate of the company, which helps the same to achieve its organizational goals and objectives as well as keep the employees satisfied.

business Assignment

Table.2: Disciplined entrepreneurship canvas
(Source: Created by the Author)

Identification and assessment of uncertainties and assumptions
Every implementation and new inclusion in a business is accompanied by the hidden risk of various uncertainties and the given scenario herein is not an exception to the same. Siemens owing to the employee specific value proposition and organizational changes, the ambition of the said has been lowered but at the same time, assumptions can be made that the production of the organization will increase which is actually the extended form of customer desirability. In terms of technological feasibility, this has been assumed that Siemens has the requisite technological advancements for the implementation of Smart System innovation. However, in case the technological requirements are not met or a failure of the same has been encountered, then the same can vividly affect the production of Siemens

Logical and persuasive argumentation for the selection of the innovation tools and techniques
Business environment map
This specific tool of the Business Environmental Map enables the concerned business professionals for uncovering new ideas and models of business. Thus, it can be stated in this business assignment that the aforementioned tool will aid in providing support to the findings of the report for the value proposition of Siemens.

Your vision of the future canvas
This canvas incorporates the ability for a company to construe a vision of the company thereby enabling the ability to take associated steps for achieving the vision collaterally aligned with the concept of identifying the supports and challenges (Doyle & Kaminsky, 2015). It can mainly be applied on the value proposition of Siemens.

Customer journey canvas
It is assumable a tool for helping the company to gather information relating to the viewpoints of the customers/users in accordance with the company concerning its ability and efforts to resolve an emerging issue (Lane et al., 2016). Thus, this concept enumerates the efficacy of the tool in the context of Siemens.

Porter's five forces
This tool has been the most supportive tool in accordance with the value proposition concerning information, thus, validating the application of the tool (Mathooko & Ogutu, 2015). It will aid in assessing the prevailing competitiveness in the operational market of Siemens. 

Brainstorm ideas
This has been a tool for supporting the process of innovation collecting and organizing different ideas in accordance with the mission and vision of the organization along with its ideas. For facilitating the business proposal, this tool will aid in construing decisions regarding the alleviation of the business of Siemens.

Value chain analysis
This tool will aid in identifying the primary activities and other activities of support, which are indirectly linked with the supply chain management of the organization, thus, providing a potential competitive advantage for Siemens (Mudambi & Puck, 2016). 

Rationale: why, what and how
This tool will act as the basic ground of innovation as the concept of rationality will invoke proper insights to the workforce of the company regarding organizational development (Reis, 2018). It will help Siemens to identify the preliminary requisites, its applicability and the concerned procedure of innovation within the ambit of Siemens.

Core capabilities
This tool discussed in business assignment will aid in proper identification of the primary core capabilities plunging within an organization, thereby enabling Siemens to utilize this tool for validating the success of the innovation process categorically (Yang, 2015).

Logical and persuasive application of the selected innovation tools and techniques

The tool Business environment map of Siemens value proposition exposed a number of effective ideas in accordance with the improvement of company’s business model. The tool named Your vision of the future canvas aided in making a list of objectives for the employees to follow accordingly for enhancing the efficacy and profitability of the company, in accordance with effectively mitigating the needs and demands of the customers. It has also aided in developing partnerships with the telecom companies and social media platforms. Customer Journey Canvas enumerated the service users of Siemens, which are aligned to provide support to the company in lieu of its nature of striving for success, thereby making it more safe and secured.

Porter's Five Forces identified the threat of new competitors in the market is comparatively less in the industry. It is to be however noted that, the threat of substitute products is very high concerning the operational market of Siemens thereby heavily impacting its business in an adverse way. The Core capability of Siemens in lieu of supporting the value proposed for the company is appropriately in accordance with its subordinate capital resources. However, the application of the tool Rationale outlines that Siemens calls for an urgent re-modulation of its associated strategies for enhancing their productivity of the workforce thus appropriately marching towards the process of innovation. However, the tool of brainstorming, suggests the effectiveness of teamwork, which can be intensely facilitated by Siemens for attaining success in the process of innovation. The value chain analysis enumerates that Siemens needs effective activities of support for instance the Human Resource Management for further supporting the concept of innovation.

Candid and critical self-analysis
The official website of Siemens helped me to gather authentic secondary data in accordance with the business model, practices and personal capabilities relating to innovation of the company. However, a number of secondary sources, mainly the research papers helped me to gain insights regarding the strengths and weaknesses of Siemens along with the identification of major competitors and associated core capabilities. Although I have faced several hurdles in writing the report, my teachers and peers helped me to understand the most viable structure of the report. The examples of the behavior of Siemens were categorically identified through the exploration of primary and secondary sources. 

Conclusion and recommendation
The present study of business assignment denotes that the success of a concerned proposal of business is directly dependent on the business model, employee engagement, core capabilities and its associated key partners. It has also been observed that Siemens needs to incorporate certain changes in the business model for supporting the value proposition of the company, in accordance with promoting the exponential growth of it. The organization, Siemens, if incorporates certain required changes, will help in obtaining greater competitive advantage and alleviating the corporate image of it.

Reference List

Baldassarre, B., Calabretta, G., Bocken, N. M. P., & Jaskiewicz, T. (2017). Bridging sustainable business model innovation and user-driven innovation: A process for sustainable value proposition design. Journal of Cleaner Production, 147, 175-186.

Case, S. (2017). The third wave: An entrepreneur's vision of the future. Simon and Schuster.

Choi, T. M., Chan, H. K., & Yue, X. (2016). Recent development in big data analytics for business operations and risk management. IEEE transactions on cybernetics, 47(1), 81-92.

Doyle, R. P., & Kaminsky, D. L. (2015). U.S. Patent No. 9,141,433. Washington, DC: U.S. Patent and Trademark Office.

Giri, B. C., & Sarker, B. R. (2017). Business assignment Improving performance by coordinating a supply chain with third party logistics outsourcing under production disruption. Computers & Industrial Engineering, 103, 168-177.

Joyce, A., & Paquin, R. L. (2016). The triple layered business model canvas: A tool to design more sustainable business models. Journal of Cleaner Production, 135, 1474-1486.

Lane, S., O’Raghallaigh, P., & Sammon, D. (2016). Requirements gathering: the journey. Journal of Decision Systems, 25(sup1), 302-312.  

Mathooko, F. M., & Ogutu, M. (2015). Porter’s five competitive forces framework and other factors that influence the choice of response strategies adopted by public universities in Kenya. International Journal of Educational Management, 29(3), 334-354.

Mudambi, R., & Puck, J. (2016). A global value chain analysis of the ‘regional strategy’perspective. Journal of Management Studies, 53(6), 1076-1093. (2019). Siemens USA. Retrieved 24 September 2019, from

Reis, H. T. (2018). Why researchers should think “real-world”: A conceptual rationale. In Relationships, Well-Being and Behaviour (pp. 249-271). Routledge.

Yang, C. C. (2015). The integrated model of core competence and core capability. Total Quality Management & Business Excellence, 26(1-2), 173-189.


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Figure 1: Business environment map
(Source: Choi et al., 2016)

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Figure 2: Future Canvas
(Source: Doyle & Kaminsky, 2015)

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Figure 3: Customer journey canvas
(Source: Lane et al., 2016)

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Figure 4: Porter's five forces
(Source: Mathooko & Ogutu, 2015)

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Figure 5: Brainstorm Ideas
(Source: Case, 2017)

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Figure 6: Core Capability/Competency
(Source: Yang, 2015)

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Figure 7: Rationale
(Source: Reis, 2018)

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Figure 8: Value Chain Analysis
(Source: (Mudambi & Puck, 2016)


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