Task description: The three intercultural challenges are based upon
In conjunction with two other China-based Australian managers, you conduct academic research in order to understand these problems and come up with logical and practical recommendations. You and your team are tasked with writing a report to the CEO and executive group which discusses these problems and provides recommendations to solve these problems.
This Communication Management Assignment explores the importance within any sort of business context. Favouring communication, the following content has been in alignment with that of organisational context of Beauty Pro for managing as well as producing effective solutions for the existing business communications. Communication Management Assignment assignments are being prepared by our communication assignment help experts from top universities which let us to provide you a reliable management assignment help service. Within the first portion, an introduction including the significance of intercultural communication along with the purpose and structure has been taken into context. Further the Management Assignment explores literature that has been procured regarding the analysis of various business contexts with reference to that of communication issues along with etiquettes and culture and cultural norms. On the ending course, there have been derive the conclusion regarding the overall content along with several recommendations regarding the issues.
a. Effective intercultural communication significance: The Management Assignment focuses on Intercultural communications are subjective of having significance to provide the ability required to deal across various cross cultures present. Through having such modules within a workplace, effective collaboration along with cooperativeness is subjective to have its appearance. Through such aspects, a better understanding along with the factor of adapting towards a new environment is also taken to be solved. Apart from such, it is also effective to provide the information sharing within various existent groups along with various cultures. Through improvised intercultural communication establishment, cultural barriers are subjected to be removed along with solves the negotiable skills including various cultural themes along with group dynamics and globalisation.
b. Report purpose: The main purpose of the Management Assignment is to cater the aspects of intercultural communication aspects within the chosen business body of Beauty Pro and to solve the respective existent issues. Part from such, the Management Assignment would also be serving the recommendations for the enhancement of intercultural communications through various explanations and examples.
c. Management Assignment structure: The first portion of Management Assignment content would be dealing with an introduction defining the significance of effective intercultural communications along its purpose. Further the content would be discussing the literature review regarding intercultural topic with examples along with evidences and explanation for the topic. Further, recommendations along with conclusion are procured.
Figure 1: Report structure
(Source: Created by researcher)
3. Current situation analysis: Literature review
Issue 1: Critical analysis of indirect and direct communication
Challenge 1: Miscommunications
Example: An example can be considered regarding the brand endorsement of Chevrolet Nova within the province of Latin America. The company took the brand within the province to launch their new model within the public but only to create a catastrophic effect. The model was subjective of producing lesser sales as compared to other models. After investigation it was found that under the Spanish version, the name ‘Nova” mean “No-Go” that produced unfavourable conditions for the Spanish people. Also the company faced issues for the recapitulating the model through similar name within the Latin American province.
Evidence: Evidence can be seen for the company with its downfall rate of profit regarding the production of “Nova” model. In this case the company was incident of the communication through the used languages within Latin America. In relevance of such, regarding the chosen venture of beauty Pro within China, the product differentiations were difficult to analyse through direct communication as for the native language being Chinese. Apart from such, there were miscommunication issues with the customers as they were unable to procure the prospects of the products within their native languages through the present Australian customer dealers for the company (Stub et al. 2015).
Explanation: Miscommunication as mentioned above is seen as a major consequence in this context. In terms of both direct and indirect communication, language barrier stays in form a barrier. Contenting the indirect communication, customers are not able to get the prospects of the products through advertisements or any sort of other indirect communication. In perspective of Beauty Pro, the customers are unable to comply with the product definition acquired from the present Australian customers within the company. Apart from such, the language barrier also stays effective when using indirect communication through mails or that of phone calls. As a result, consumers are not able to get products as pr their requirements and it leaves effect on the profit of Beauty Pro.
Figure 2: Issues
(Source: Created by researcher)
Challenge 2: Internal conflicts
Example: An example can be taken in form of the scandal regarding the accounting aspects existent within the company of the WorldCom. In absence of any sort of non communication platform for the employee of the venture, it suffered a massive bankruptcy through fraud and that of promoting the company to inflate through an asset amount of $11 billion. The absence of proper communication set up within the company subjected the venture to suffer such a higher loss amount. Apart from such, poor communication management issue was also seen as a major perspective for the venture to produce such a huge nuisance within the company premises.
Evidence: As evident from the blog, regarding the mentioned issue, the venture under such bankruptcy made the internal auditors to suffer the most. In context of the Australian company with embedded within Australian way of marketing, internal conflicts were seen in form of a major issues. The aspects of present Australian employees were with different views regarding the product marketing to that of Chinese employees. Favouring such, internal conflicts were subjective to arise. Concerning such, the factor of non-collaborative environment also tends to produce internal conflicts (Amanchukwu, Stanley & Ololube, 2015).
Explanation: Lack of proper management is taken into consideration for the context of chosen venture of Beauty Pro. As per the view of Stub et al. (2015), proper communication is seen inefficient within the venture between the existent Chinese employees along with the Australian employees. Many a times, it has been observed that concepts related to service of venture are clashed between the employees of different counties like Australia and China. The product dominating strategy for Australian employees are differed from that of Chinese employees. For such, the company suffers internal conflict issues between their cross cultural employees. Apart from such, there are present mismatch working strategies for both the cross cultures present as for such the communication barrier stays intact.
Challenge 3: lowered factual communication:
Example: Factual communication issues are duly existent within the workplaces that are having presence of cross cultural employees. Over such concept, the language barrier stays active for establishing the communication within the present employees. Favouring such, an example can be considered in case of Deloitte where cross cultural communication aspects are a major factor. Favouring such, the presence of such factors produces delay within the completion of any sort of collaborative task.
Evidence: For such aspects, there is evidence of such when aligning with that of communication theories. Against the theory, it favours lack of proper strategies along with functional approaches for managing the communication aspects. Apart from such, the concept also subtends to provide communicative breakdowns through implementation of false or incorrect information. Through provision of incorrect information with the sustaining language issues, the Australian employee within the Chinese firm of beauty Pro are taken to provide improper information to the incoming customers. For such, there are management issues to be existent (Shapiro & Stefkovich, 2016),
Explanation: The factor is duly existent within the firm of Beauty Pro as against the theoretical implications for communication establishment. Within the mentioned venture, Australian employees are generally taken to be ignored by the Chinese customers as they are taken to be with incapability for producing the desired product definition. On such context, the demand for Chinese employees are taken to be the most consulted. Such factual communication aspects between the company employees and that of employees create a conflict between the existing employees and hence affect the profitability and production. Saucier et al., (2015) states that, unequal demands are also favourable within the company of Beauty Pro for producing improper management that subtends the customer attraction factor along with retaining them or further sale.
Issue 2: Various etiquettes and cultural values
Challenge 1: Difference in approach of product marketing
Example: An example can be considered for the approaches toward product marketing through taking the example of Maybelline’s product selling style. The issue sustains in the product marketing approaches being different in china and that of within Australia. For the Chinese firms, the approach tends to be more oriented towards the product explanation whereas within the Australian context subtends to the use of the need and competitive oriented selling procedures. Over such, there exist differences within the product serviceability within both the industries.
Evidence: In light of such, according to the marketing theory, it subtends negativities. The marketing theory subtends to be more oriented over the customer satisfaction rather than producing vague or over attractive modules to sell their products. In light of such, Maybelline can be considered being diversified based over nations.
Explanation: In light of such, there are existent varied selling approaches undertaken by the customer segments management within Beauty Pro. The marketing approach of people of various countries is different and it leaves effect on the consumers in time of purchasing products. Concerning the Chinese employees, they are more proficient toward the people of their nation through enhancing the values and perceptions. While concerning Australian employees present in company of Beauty Pro, prospects are little different. The implementations of Australian culture within China for the management of product sale are taken to be ineffective. As for such, there are more preferences towards the Chinese sellers than that of concerning the Australian sectors. Through such, internal culture valuations are subjective to be differed. Apart from such, the cultural factor also subtends to the generation of conflicts within the employees sustaining Chinese and Australian citizenship (Cristina, Karam & Andreea, 2017).
Figure 3: Various etiquettes and cultural values
(Source: Created by researcher)
Challenge 2: Intercultural miscommunication with manners and etiquette
Example: In a potential cultural miscommunication, certain behaviors and language can be judged in a different way in various cultures. As for example, during a business meeting answering calls may not be acceptable in a particular business venture of a country. Choice of words at the time of communicating with someone can be referred to as innocuous in a particular culture whereas the same words are acceptable as a medium of communication, in another culture. Additionally, in a non-verbal communication process, a commanding sound can represent status or authority whereas, it may judge as arrogant and discourteous in another culture.
Evidence: As in the sustainability Management Assignment of employees in Wesfarmers, it had evaluations that the firm has been facing issues due to employing foreign employees. It had created a major ineffectiveness in its work process for a long time. In the viewpoint of Cristina, Karam & Andreea (2017), the issues often arise from a particular point of disagreement between the higher authorities. It eventually affects the low-level workers. Based on this issue, the cultural gap in China can be examined from a similar viewpoint. Australian employees, manager, and staffs are trying to develop Beauty Pro's business structure whereas, the business ethics, cultural values are completely unknown to the Chinese people.
Explanation: Chinese traditional cultural value is related to the diplomacy of culture and concept of harmony. The heavy influence of ethnic diversity and geography can be found in the lifestyle, food and cultural beliefs of the people. According to the cultural identity theory, the characteristics of a group of people are related to beliefs, values, thinking patterns which are learned or shared among them. As suggested by Taylor & Williams (2017), a group identity depends on the survival and enhancement of feeling in working together. On the other hand, an integral relation that is based on language, social structures, gender orientation and pattern of culture can help to determine the connection among people. As in the case of Beauty Pro, the multinational company has some serious gaps in conducting its business in China. The problem of cultural value and etiquette creates a communication gap among employees and they cannot work in a collaborative way. Lack of social interaction is the reason that is not helping employees to understand each other based on their experience and skills from the past time.
Challenge 3: Understanding the value of service and product quality
Example: In China, the value and word of a hierarchy are most important in business or industrial field whereas, in western countries, people are accustomed to working in a leadership based business environment. This difference is also effective in accessing the proper value of a product. As in China, women love to use flowery colors due to their light complexion. On the other, women like to use dark shades that highlight their personality. Due to this variation, employees who are associated with the work process of Beauty pro have a different viewpoint from their Australian hierarchies.
Evidence: In the year 2001, it had reported that Australian manufacturing firms have less development process for the employees. After this Management Assignment, the management of leading firms has implemented training session to support employee’s skills. They were thoroughly communicated about the beliefs of people, the expectation of product and several other features (Goetsch & Davis, 2014). The branch of beauty Pro in China has degraded this vision as employees in this venture have not communicated properly. They have no idea about business objectives, a market expectation of product.
Explanation: Based on socio-cultural theory, knowledge is not a part of only one human being. Negotiation with diverse idea and concepts are possible only when people from different background intersect with diverse activity and skills. In the viewpoint of Sorokin (2017), employees, managers, leaders in an institution should always understand in order to transfer idea and concepts. The term intellectual adoption should be the key objective in the business house of Beauty Pro of China. Unless a proper adoption of cultural context, the company cannot develop its brand with the approach of Chinese employees.
Issue 3: Various decision making cultural norms
Figure 4: Various etiquettes and cultural values
(Source: Created by researcher)
Challenge 1: Gap of ethical decision making in business
Example: Business ethics often reveal the gaps associated between marketers and other groups. Presence of ethical gaps is completely ineffective to make proper management in a business process. As suggested by Shapiro & Stefkovich (2016), understanding the value of different culture and conduct a fair play is the first ethics that must be commenced by any management. Chinese employees in Beauty pro can face difficulties regarding the communication barrier to work with Australian people. Due to this reason, they cannot feel secure in working with a foreign company.
b>Evidence: In a research on Australian small accounting firms, it has been an ethical decision-making model had been tested. There were several management people who were not following ethical values due to personal interest. This was a major issue that created mistrust among employees and managers. The same incidents may be a reason behind the business practice of Beauty Pro. Chinese employees may face partiality issue, discrimination or unfair working progress. Gap in this ethical decision making is a major example of business drawback.
Explanation: The above issue better established with the theoretical explanation in Spiral of silence (Porten-Cheé & Eilders, 2015). For example, in a company manager extend the duty hour from 8 to 10 hours. It has informed through an email to every employee. Some of them accepted but others are not satisfied with it whereas, they cannot express their opinion in front of the manager. This theory is very much applicable in the issue of decision-making problem. Employees may not satisfy with the hierarchical decision yet they cannot express it due to fear and punishment.
Figure 5: Spiral of silence
(Source: Influenced by the viewpoint of Porten-Cheé & Eilders, 2015)
Challenge 2: Conflict in terms of disagreement
Example: Direct comparing group and individual decision in business setting are helpful to investigate the difference. This problem addressed a limitation between group decision making in Social decision scheme for Chinese cultural setting and the effect of Australian authority over the subordinates. This conflict creates a drawback in order to make people understand the business value. Beauty pro has been facing these conflicts as employees may not agree with the decisions of management. As suggested by Amanchukwu, Stanley & Ololube (2015), democratic leadership is much effective other than hierarchical leadership process.
Evidence: Australia has the aim to stay positive in the business and they also prefer to focus on work type of a venture. At the time a manager resolves different opinions in two groups about a professional matter, it is necessary to listen to every opinion of group members. As suggested by Stub et al. (2015), complaining about a decision may imply that it is wrong or ineffective for particular work. Decision making cultural norms should be based on the work process of a venture. Thus, Beauty pro should consider the cultural norms in business decision making. It will help them to decrease the limitation of disagreement issues.
Explanation: In the theory of cross-cultural communication, attempt to exchange, mediate and negotiation of cultural differences are effective to manage disagreement issue. With a common binding of organizational objectives employees can understand the exact aim and guidelines to conduct a workshop. Unlike the spiral of silence, they can get more interested to deliver their opinion which will be a positive factor for this firm. However, most of the time, it provide negative outcome which leads to reduction of productivity in the venture of contemporary market. The unity among employee not only develops their work quality but also protest in case of any wrong decision making.
Figure 6: Cross cultural communication
(Source: Created by researcher)
Challenge 3: Cultural diversity between China and Australia
Example: The main problem identified during this Management Assignment research is that is faced by the inhabitants of China in communicating with the people of Australia is because of their different cultural backgrounds. Australia is a country where people from many parts of the world stay and thus it is easier for the people of Australia to become conversant with people from any part of the world, whereas, people of China are of a single race and prefer to stay within the boundaries of their own culture. As mentioned in the case study, it is due to this fact that the products of Beauty Pro are not being acceptable very smoothly by the people of China.
Evidence: Communicating to the employees of the Chinese divisions of the company it is seen that the people of china are not comfortable with the products. Most of the people agree to the fact that there is a vast difference of the temperature conditions and the atmospheric conditions of China and Australia. As results the products that are being suitable for Australian temperatures are not being suitable enough in the Chinese market.
Explanation: The Management Assignment result, it is seen that in the case of the cosmetics of Beauty Pro, the sales revenue is decreasing every year. This is because of the fact that the people are not being able to believe on the cultural background of the company. It can also be seen that, the person who goes for analysis finds out at once that the cosmetics sales have dropped due to the difference in the cultures of the two nations. It can be seen that the features which are being provided by the Australian cosmetics are not being acceptable by the Chinese. As stated by Amanchukwu, Stanley & Ololube (2015), to increase the sales of the cosmetics, the Australian based company must immediately open a new production house at China. This would enable them to come more close to their cultural diversity of the people of China. With time they will be able to know the demands of the Chinese people and thus apply the knowledge in their production
The Management Assignment talks about the main features that are necessary for effective business communication. The different issues that are faced by the customers due to the communication gap of the employees of Beauty Pro Company in Australia and China are talked about. The employees of the company are of different cultural backgrounds and thus they face major issues regarding working together. It is also difficult for the employees of Australia to make products as per the choices of the Chinese customers. Moreover, it also becomes difficult for the Chinese Employees to accept the continuous deprivation in the ethical decision making gap of the organisation. It can be identified from the study that due to the variety in the growing up and societal structure of the two countries, the employees of the Chinese branch has lots of problem in communicating with the people of the Australian Branch.
The people of the two countries are of different culture and thus face difficulties when they work under the same organisation. There are developments of internal conflicts and also there are gaps on the ethical decision making process of the company which results in the increase of the communication gap among the employees. The main objective of the study is to find out the communication which will be effective in making the business proper among the customers of China.
Issue 1: Critical analysis of indirect and direct communication
Recommendation 1: There should be arrangements made so that at least once or twice in a year all the employees of the organisation come together for an open meeting. This will enable them to understand the views of the employees of different background and provide them with a harmonious work culture.
Recommendation 2:To control the internal conflicts that have risen among the employees from different cultural backgrounds, the company should organise vacations for all the employees. This will enable them to spent time with each other and thus reduce the conflicts that had been created.
Recommendation 3:The Internal Conflicts of the employees from different backgrounds must be taken seriously by the board members and they should take measures to find a proper solution to the conflicts.
Issue 2: Various etiquettes and cultural values
Recommendation 1: Training programs should be provided to the employees of both the countries so that they are able to know about the styles, cultures and society of the other country. This will enable them create a better view point and etiquette towards the other nation.
Recommendation 2: The product marketing procedures of the company should be tried to be made similar so that there is no disruption among the employees about the revenue generated at the different branches of the organisation in different countries
Recommendation 3: The employees of the two countries must grow mutual respect towards each other and it should be advised and encouraged by the heads of the organisation. it should be kept in notice that there are situations created where the employees of both the countries have to work with each other very frequently.
Issue 3: Various decision making cultural norms
Recommendation 1: It is necessary to make the people understand that the product is effective. Creating a proper understanding of the demands of the people of China, we can get a much closer view at their cultures and it will help to increase the annual sales amount.
Recommendation 2: The company should develop ways to improve the decision making policies of the organisation. It should be taken into notice that the employees are given equal opportunities and given equal importance in the case of decision making processes.
Recommendation 3: The product should be made proper according to the demands of the Chinese customers. Proper marketing needs to be done and the product samples should be used to show its effectiveness. This Management Assignment shall create an increase in the sales and leave an effect on the annual revenue earned by the company.
Rickard, J. (2018). Australia: A cultural history. Monash University Publishing.
Albinski, H. S. (2015). Australian policies and attitudes toward China. Princeton University Press. Goetsch, D. L., & Davis, S. B. (2014). Quality management for organizational excellence. Upper Saddle River, Ed 3 NJ:Pearson. Retrieved from: http://www.m5zn.com/newuploads/2015/03/06/pdf/5de5a3408f57150.pdf
Shapiro, J. P., & Stefkovich, J. A. (2016). Ethical leadership and decision making in education: Applying theoretical perspectives to complex dilemmas. Ed 1 UK: Routledge. Retrieved from: https://www.taylorfrancis.com/books/9781317681113
Sorokin, P. (2017). Social and cultural dynamics: A study of change in major systems of art, truth, ethics, law and social relationships. Ed 2 UK: Routledge. Retrieved from: http://www.cfeps.org/ss2006/readings/Green-b.pdf
Taylor, K., & Williams, V. (Eds.). (2017). Etiquette and Taboos Around the World: A Geographic Encyclopedia of Social and Cultural Customs. ABC-CLIO. Ed 1 Retrieved from: http://bit.ly/2oPnydV
Kinloch, P., & Metge, J. (2014). Talking past each other: problems of cross cultural communication. Victoria University Press. Retrieved from: https://bit.ly/2NpX7cy
Bleidorn, W., Arslan, R. C., Denissen, J. J., Rentfrow, P. J., Gebauer, J. E., Potter, J., & Gosling, S. D. (2016). Age and gender differences in self-esteem—A cross-cultural window. Journal of personality and social psychology, 111(3), 396. Retrieved from: http://psycnet.apa.org/buy/2015-57061-001
Cristina, N., Karam, A., & Andreea, H. (2017). Using Business Etiquette Nowadays. Qualitative Research on Business Phoning, Emailing and Meetings. Ovidius University Annals, Economic Sciences Series, 17(2), 444-448. Retrieved from: http://stec.univ-ovidius.ro/html/anale/RO/2017-2/Section%20IV/18.pdf
Jia, J. (2015). Absence of national culture in foreign language teaching and intercultural communication competence training of college students in China frontier minority areas. English Language Teaching, 8(4), 52. Retrieved from: https://files.eric.ed.gov/fulltext/EJ1075225.pdf
Packer, J., Ballantyne, R., & Hughes, K. (2014). Chinese and Australian tourists' attitudes to nature, animals and environmental issues: Implications for the design of nature-based tourism experiences. Tourism Management, 44, 101-107. Retrieved from: https://bit.ly/2MU51eR
Saucier, G., Kenner, J., Iurino, K., Bou Malham, P., Chen, Z., Thalmayer, A. G., ... & Çankaya, B. (2015). Cross-cultural differences in a global “survey of world views”. Journal of Cross-Cultural Psychology, 46(1), 53-70. Retrieved from: https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=3310&context=soss_research
Shahaeian, A., Nielsen, M., Peterson, C. C., & Slaughter, V. (2014). Cultural and family influences on children’s theory of mind development: A comparison of Australian and Iranian school-age children. Journal of Cross-Cultural Psychology, 45(4), 555-568. Retrieved from: https://bit.ly/2M9kN05
Tigre Moura, F., Gnoth, J., & Deans, K. R. (2015). Localizing cultural values on tourism destination websites: The effects on users’ willingness to travel and destination image. Journal of Travel Research, 54(4), 528-542. Retrieved from: https://bit.ly/2wSDAIo
Wang, K., Shi, H. S., Geng, F. L., Zou, L. Q., Tan, S. P., Wang, Y., ... & Chan, R. C. (2016). Cross-cultural validation of the Depression Anxiety Stress Scale–21 in China. Psychological Assessment, 28(5), e88. Retrieved from: https://www.researchgate.net/profile/Kui_Wang2/publication/285371168_Cross-Cultural_Validation_of_the_Depression_Anxiety_Stress_Scale-21_in_China/links/56721c0b08ae3aa2fcedd033.pdf
Zeng, R., & Greenfield, P. M. (2015). Cultural evolution over the last 40 years in China: Using the Google Ngram Viewer to study implications of social and political change for cultural values. International Journal of Psychology, 50(1), 47-55. Retrieved from: https://bit.ly/2CyRHrt
Zhu, Y. (2015). Cultural effects of authenticity: contested heritage practices in China. International Journal of Heritage Studies, 21(6), 594-608. Retrieved from: https://bit.ly/2CzgdJ4
Yang, K. C., & Kang, Y. (2015). Exploring big data and privacy in strategic communication campaigns: A cross-cultural study of mobile social media users’ daily experiences. International Journal of Strategic Communication, 9(2), 87-101. Retrieved from: https://pdfs.semanticscholar.org/1ffd/2f6b09dc4ecf04e23d3ab8c1b49dd70b3fb7.pdf
Dorrance Hall, E., McNallie, J., Custers, K., Timmermans, E., Wilson, S. R., & Van den Bulck, J. (2016). A cross-cultural examination of the mediating role of family support and parental advice quality on the relationship between family communication patterns and first-year college student adjustment in the United States and Belgium. Communication Research, 1-30. Retrieved from: https://core.ac.uk/download/pdf/45291511.pdf
Zhan, C. A. O., & Qian, C. H. E. N. (2015). Industrial Cluster, Similarity, and External Economies. Cross-Cultural Communication, 11(1), 91-94. Retrieved form: http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.679.6054&rep=rep1&type=pdf
Qian, Y. U. (2015). Necessity and Practical Research of Integrating Piano Duet in Piano Teaching in Advanced Normal Schools. Cross-Cultural Communication, 11(7), 93-97. Retrieved from: http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.869.9693&rep=rep1&type=pdf
Amanchukwu, R. N., Stanley, G. J., & Ololube, N. P. (2015). A review of leadership theories, principles and styles and their relevance to educational management. Management [Online] 5(1), 6-14. Retrieved from: http://article.sapub.org/10.5923.j.mm.20150501.02.html
Porten-Cheé, P., & Eilders, C. (2015). Spiral of silence online: How online communication affects opinion climate perception and opinion expression regarding the climate change debate. Studies in communication sciences [Online] 15(1), 143-150. Retrieved from: https://www.sciencedirect.com/science/article/pii/S1424489615000211
Stub, T., Musial, F., Quandt, S. A., Arcury, T. A., Salamonsen, A., Kristoffersen, A., & Berntsen, G. (2015). Mapping the risk perception and communication gap between different professions of healthcare providers in cancer care: a cross-sectional protocol. BMJ open [Online] 5(9), e008236. Retrieved from: http://bit.ly/2McgssY
beautypro (2018). BEAUTYPRO, Retrieved from: http://www.beautypro.ee/