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Design Thinking Assignment: Design For Handicapped In Banking

Question

Task

  • Design Thinking process
  • Written report, critically discussing the challenges of implementing the Design Thinking process in established organisations

Teams will undertake the following activities

  • identify a problem that could be addressed/improved through Design Thinking (the problem may be of a social, service, commercial or digital nature);
  • use Design Thinking tools, techniques and mind-set to develop ideas for innovations that address/improve the problem you have identi?ed;
  • consider future steps to launch the innovative solution;
  • present the Design Thinking process that you have applied to identify the problem and achieve the innovative solution; and
  • develop a written report critically discussing the challenges of implementing Design Thinking in established organisations.

You will have the opportunity to experience and apply relevant tools and techniques throughout the term and you are STRONGLY encouraged to actively and creatively make use of opportunities provided in-class (on-campus students) and online (distance students) to practice and re?ne your Design Thinking skills and solutions.

Answer

Introduction
Design thinking helps in building a prototype that can provide innovative solutions to current problems. In this context design thinking has been initiated which is a systematic process that helps people to create solutions based on an empathetic approach (Geissdoerfer, Bocken & Hultink, 2016). The Design Thinking Assignment will address the issue of difficulty in accessing banking and financial services for people with disabilities happening due to longer time taken in getting clearances from authorities leading to difficult situation. We are providing some sample solutions of design thinking assignments, to help you in building up a concept plan in drafting the solution yourselves.

Critical Analysis of Design Thinking Tools
Some of the important tools of design thinking used in solving the problems are discussed below.

Visualization: Visualization is the process of imagining a particular process in mind that helps designers to build innovative solutions without drafting ideas. In this case, one successful step by the regional centres in delivering services would make them visualize better and integrated additional services like credit facilities and assisting disabled people in investment schemes without having to travel, are new avenues the agencies will think off (Carlgren, Rauth & Elmquist, 2016).

Journey mapping: The dynamic changes in emotional well-being are adjudged through this method and are mainly known to be an ethnographic method. The journey of the customer from interacting with the organisation to receiving the service is tracked in this process by identifying the areas where there is need for change and grievance needs to be addressed (Liedtka, 2015). Disabled people will be analysed through this process from the time-period of submission of documents to getting the banking services and satisfaction level will be analyzed.

Value chain Analysis: This is a process of examining the partnership of an organisation with its partners in providing different offerings for the customers (Liedtka, Salzman & Azer, 2017). The analysis helps to improve value proposition for the customers. In this case the relationship of the regional centres with medical and banking professionals will be evaluated to improve the service quality and disabled customers will get better options to choose from a wide range of services provided on tailor made basis.

Mind mapping: Mind mapping is a method of connecting a central idea with the prototypes. It helps in generating a pattern that helps in gathering important and insightful data about the customers. New ideas are informed to customers through posters and campaigns to assess the mental framework leading to better themes and models (Fischer, 2015). The regional centres collecting documents on behalf of disabled people can create a social media campaign over a week to see the response coming from different quarters.

Rapid concept development: This is used to generate new hypothesis about prospective business opportunities. Regional centres need to use the data of disabled community along with their grievances to find out the areas the centres need to improve (Goodman, Schneeweiss & Baiocchi, 2017). Assembling of ideas is an important point in rapid concept development. In the present scenario regional centres needs to indulge in a survey of the disabled customers and create a model of document verification within deadlines and swift processing infrastructure to find out quick fixes to problems that have been hampering service availability.

Assumption testing: Assumption testing is a field experiment model, which is used to identify the viability of a new entrepreneurial venture based on available data (Lewrick & Link, 2015). Data is classified into three categories; known, unknown and data which could have been known. So the regional centres must conduct surveys to observe the service quality of the banking and financial institutions followed by an opinion poll in generating final result regarding the services disabled customers are getting in the long and short term.

Rapid prototyping: Rapid prototyping helps in creating new abstract ideas from storytelling, illustrations and user scenarios including experiences. Visuals and narratives can be used by the regional centres to inform the disabled customers regarding the benefit of centralized services, which could be much more than just banking services (Elsbach & Stigliani, 2018). More benefits can be included later on depending on the response from the customers. Listening to stories of the affected people will be of great help as direct problems can be evaluated while broadening the service base.

Customer co-creation: Engaging a customer during the development of business idea is the core idea for recreating customers. Here customers give their advice based on which business objectives are built and is largely experimental in nature. In the current scenario the regional centres processing the documents would be building a relationship with the customer to understand the needs and aspirations they have. Based on that streamlining of banking services can be initiated and the centres engagement with customers would be much deeper (Huq & Gilbert, 2017).

Learning launches: This is an attempt to gather market data before product roll-outs to understand the public sentiment behind that particular product. It helps in reducing the risk of failure and gives scope to organisations to put their investments targeted at genuine customers. In the present case regional centres can run surveys on social media to gauge the mood of the customers on the upcoming products and services and tailor-made their financial and banking service offerings for disabled men, women and children (Goodspeed et al. 2016).

Storytelling: Storytelling helps in generating new ideas through a series of ideas clubbed together which can give a visual presentation of a sustainable business idea. It is built on experiences and the aspiration of customers regarding the type of service they are looking at in the recent time (Koh et al. 2015). Regional centres can gather experiences of disabled people who have been facing problems in accessing banking services and create an improved business model based on that.

Apart from these ten tools, two additional tools that have been used here include:

Innovation flowchart: Through this method a flowchart of the work is designed in the beginning which keeps on changing as the work progresses. The stages, skills and time-limits are mapped current and the regional centres must design the range of services that can be offered to disabled people based on their age and investment objectives (Serrat, 2017).

Question ladder: In this process a large set of questions are framed to evaluate the customer preferences in detail. So regional centres will assess the answers and will be able to streamline documentations based on reviews which will be helpful for disabled customers (Yu & Sangiorgi, 2018).

Challenges in Design Thinking Tools
Though every design tool is trying to minimise the problem in banking and finance sector for disabled people, but till some emotional empathy is needed to handle their enquiry. All the services are still not so much defined and easy for them, so the disabled people are facing issues to identify those and then they are not ready to use different services.

Solutions for Design Thinking Approaches
The three design thinking solutions which will be used to solve the above problems include empathizes, define and ideate.

Empathise: The most important aspect of design thinking is to empathise with the problems of the people and delivering a business solution that will satisfy the customer’s emotional needs. The regional centres will be able to analyze the issues faced by disabled customers in accessing banking services. Substantial amount of information is collected from the customers and design thinkers are able to prepare much better realistic solutions to the problems faced by customers (Carlgren, Rauth & Elmquist, 2016).

Define : The information collected from empathize stage are collaborated here and based on several issues that are reported the design thinkers concentrate on the core problems that need to be addressed (Elsbach & Stigliani, 2018). So the regional centres could look into the variety of problems and focus on the service oriented issues faced by the disabled customers and focus on cutting edge solutions to the problem.

Ideate: In this stage design thinkers start generating ideas and come up with quality solutions addressing the problems (Geissdoerfer, Bocken & Hultink, 2016). Regional centres can formulate out of the box strategies through brainstorming sessions and simulate free thinking to broaden the analysis of the problem. Comparison of several ideas can help the regional centres to identify new solutions addressing the service problems for disabled people leading to better results.

Among these three the most important part is Defime. This will help to identify the different problems from core and solve those in every possible way. This process will help the disable people a lot to get better service in any banking or finance institute.

Conclusion
It can be concluded in this Design Thinking Assignment that design thinking has the potential to provide solutions to critical problems and address them better than conventional strategies. The benefit of establishing regional centres as a one step solution for documentation and easy availability of banking services for disabled customers have also been discussed here. Design thinking assignment assignments are being prepared by our management assignment help experts from top universities which let us to provide you a reliable assignment help service.

References
Carlgren, L., Rauth, I., & Elmquist, M. (2016). Framing design thinking: The concept in idea and enactment. Creativity and Innovation Management, 25(1), 38-57.

Elsbach, K. D., & Stigliani, I. (2018). Design Thinking and Organizational Culture: A Review and Framework for Future Research. Journal of Management, 44(6), 2274-2306.

Fischer, M. (2015). Design it! Solving sustainability problems by applying design thinking. GAIA-Ecological Perspectives for Science and Society, 24(3), 174-178.

Geissdoerfer, M., Bocken, N. M., & Hultink, E. J. (2016). Design thinking to enhance the sustainable business modelling process–A workshop based on a value mapping process. Journal of Cleaner Production, 135, 1218-1232.

Goodman, S. N., Schneeweiss, S., & Baiocchi, M. (2017). Using design thinking to differentiate useful from misleading evidence in observational research. Jama, 317(7), 705-707.

Goodman, S. N., Schneeweiss, S., & Baiocchi, M. (2017). Using design thinking to differentiate useful from misleading evidence in observational research. Jama, 317(7), 705-707.

Huq, A., & Gilbert, D. (2017). All the world’sa stage: transforming entrepreneurship education through design thinking. Education+ Training, 59(2), 155-170.

Koh, J. H. L., Chai, C. S., Benjamin, W., & Hong, H. Y. (2015). Technological Pedagogical Content Knowledge (TPACK) and design thinking: A framework to support ICT lesson design for 21st century learning. The Asia-Pacific Education Researcher, 24(3), 535-543.

Lewrick, M., & Link, P. (2015). Design Thinking Tools: Early Insights Accelerate Marketers’ Success. Marketing Review St. Gallen, 32(1), 40-51.

Liedtka, J. (2015). Perspective: Linking design thinking with innovation outcomes through cognitive bias reduction. Journal of Product Innovation Management, 32(6), 925-938.

Liedtka, J., Salzman, R., & Azer, D. (2017). Design thinking for the greater good: Innovation in the social sector. Columbia University Press.

Serrat, O. (2017). Design thinking. In Knowledge Solutions (pp. 129-134). Springer, Singapore.

Yu, E., & Sangiorgi, D. (2018). Service design as an approach to implement the value cocreation perspective in new service development. Journal of Service Research, 21(1), 40-58.

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