In-Depth Analysis On Fynapa Market Research
Task: Conduct a study on Fynapa market research focuses on a company Fynapa which is a globalized digital data collection firm.
The report on Fynapa market research assignment focuses on a company Fynapa which is a globalized digital data collection firm that aims at providing insights to the clients. However, the information system of the company is quite complex in nature and requires immediate development. This would enable in perceiving the benefits in an appropriate manner. Thus, in this report, the focus will be shed on the important capabilities of the system and the benefits which are achieved through this particular system. Furthermore, the required resources by the system are to be analysed and then a stakeholder map will be drawn.
Important system capabilities
Fynapa market research provides the capabilities to its clients and these can be individual researchers or business that requires insights regarding products marketing, or services. The system is capable enough to complete the registration process in an efficient manner (Bosch, 2015). For registering on the site as panellist users required to complete the signing up process at its website by rendering some of the basic information such as email address, residential address, gender and so on. In addition to these, they require to proceed with additional information such as job type, hobbies, interests and so on as well as legal documents are also verified on this site (Legner et al. 2017).
Surveys can only be conducted when the business or researcher have registered to the site and have appropriately logged in. this illustrates the security of the system and signifies that the system is secure enough to handle. For various purposes, a range of conditions are provided on the website which are required to be filled up by the desired user for conducting the surveys (Baur, Bühler, & Bick, 2015). The system also comprises a user-friendly interface that helps the researcher in illustrating the restrictions on the participants. When the client opts for a new survey, they are provided with a completely new and friendly interface wherein, surveys comprise various questions, ratings and agreement scaling (Abar, Theodoropoulos, Lemarinier, & O’Hare, 2017). Thus, for each of the questions which are provided to the client, a friendly interface is offered for facilitating the creation of questionnaires. Along with this, the clients can also make the payment in a secured manner after the survey gets finalized. Various costs are involved within its pricing methodology such as listing costs that are applicable irrespective of time.
(Source: Seethamraju, 2015)
SDLC will help in the perfect designing of applications which would help in meeting the requirement and make the information system much secure and robust in nature. SDLC process comes with a secret touchpoint that ensures the appropriate deployment of the application on release.
The system allows advance payment for the surveys as it goes lie and the balance is required to be paid at the completion of the survey just before the results get released to the researcher (Brace, 2018). In this study of Fynapa market research, it is also noted that notifications can also be provided with a link in the email which directly opens up with a click if the survey is running or else it has expired. The system provides information within the email includes survey topic, duration of the survey, monetary rewards to be earned and so on. The system also sends some information for checking the eligibility criteria. If the eligibility criteria do not match, then the systems show a sorry message. One of the major capabilities in the system includes the appropriate presentation of results to the clients (Wamba, Gunasekaran, Akter, Ren, Dubey, & Childe, 2017). The system also provides a friendly interface which makes the clients as well as researchers to access the information on the website. The interface comprises of dashboards which consists of the details of the clients after the client has successfully logged into account. This dashboard also provides information regarding her account and comprises information such as availability of surveys, records of past surveys, and a statement showing earning as well as redemptions (Chuang & Lin, 2017). The clients can also see the surveys which are running presently, the achieved ones, history of payments and invoices. After overviewing of these, the client can get the results of the surveys in just a single click.
How Fynapa market research perceive business benefits ?
It is important for the researcher or the client to have an account in Fynapa for the creation of surveys. For this, the researcher can easily register themselves with an email address which can lead them to the creation of new surveys. Each of the survey which is conducted targets a specific panellist audience (Pandža Bajs, 2015). The users or clients can provide their relevant information which offers them greater chances for participating in the survey that are most appropriate to them. The users who get their documents verified can get a chance to earn more and becomes the verified customers. These documents are further forwarded to the external ID verification service (Cahen, Lahiri, & Borini, 2016). For some specific range of clients, it is important for them to specify certain induction which is successfully done through a user-friendly interface which helps in enlisting such restrictions among the participants. Each of the survey which I formed is provided with a different friendly interface which comprises of several questionnaires (Nummela, Saarenketo, & Loane, 2016). The clients are also provided with an option to draft the survey while it's being prepared. This makes it quite convenient for the users to get through the application of the website (Mazzarol, 2015).
After the survey on Fynapa market research is designed, no option is provided for running it in the preview mode. After the complete finalization of the survey, the clients mark it as already. The clients can also get their documents and survey ID verified for getting more accurate results at a greater expense. Along with this, the researchers also get notification through emails when they have achieved an adequate number of responses for the survey (Reyes, Li, & Visich, 2016). Thus, the panellist gets the notification through emails and just through a click they can easily know if the survey is still in operation or not. Along with this, users can also get information such as the topic of the survey, duration of survey and rewards for participation through email. The panellists are invited on the basis of participant restriction and those who have incomplete people are also invited (Yang, Liu, Li, & Yu, 2015). After the completion of the survey on Fynapa market research, the researcher's account gets credited with rewards and before claiming such rewards it's important for them to earn a specific amount and mobile number which serves as a sign of verification of locations.
The Fynapa market research also signifies that the information system of the application software Fynapa can be improved with the help of following resources
Technological resources: These include the tools which can help in enhancing the effectiveness of the Fynapaa app (Ramdin et al. 2018). It is important to efficiently manage the database of the software through content server updating and monitoring the effectiveness of the database. The application should be made pocket-friendly and should be directly connected to the cloud server so that no data gets lost even when the link gets missed (Aichner & Shaltoni, 2019). The payment procedure should be made much secure so that no issues arises arise with payment. Secure networks must be chosen for the payment mode.
Human resources: These basically comprises of the employees who are skilled in nature and can efficiently manage the database of the system and server. They look for any updates and constantly improves the system through their skills and knowledge. Furthermore, they also look for ways through which the costs involved in making such apps can be reduced (Anand, Das, Singh, & Kumar, 2019). For the creation of a new survey on Fynapa market research, a new interface opens up which makes it quite difficult for the users to attempt the questions. The presence of a single friendly app for all the surveys can make it more convenient for the users.
Financial resources: This section will look after the budgeting of the application software and will find more ways through which the costs involved in designing such interfaces can be reduced (Ji, Zheng, & Zhang, 2018).
Stakeholder map for Fynapa
From the above discussion on Fynapa market research, we can conclude that the business definitely requires some developments in its information system for supporting the day to day operations. As a system analyst, it is important to identify the areas where improvements can be made (Schallmo, Brecht, & Ramosaj, 2018). The resources required for making efficient and improving the information system includes technological resources, human and financial resources. Furthermore, the benefits as well as the capabilities of the system are assessed. Based on these, a stakeholder map is designed.
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