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Analysis of contemporary issues in business, management and marketing faced Sainsbury


Task: Define the development, role, scope, and definition of marketing as a function in different types of organisations, applying knowledge gained to relevant business situations. Demonstrate a range of relevant personal, interpersonal and professional skills and behaviours relating to work in the contemporary business environment



Overall growth consistency of an organization can be ensured through enhancing strategic business management and effective marketing practices. Precisely, it can be claimed that the business growth of an organization is significantly dependent on its management practices and adopted marketing strategies. In respect to this concern, this paper aims to reflect on different marketing functions and their role in influencing business various types of organizations. Apart from that, this paper will shed light upon a range of significant interpersonal, personal, and professional behaviors and skills relating to work activities applied to the contemporary business environment.

4. Reflect on marketing as a key business function practiced in an organization with an emphasis on its various aspects concerning to relevant business situations

4.1. Functions and roles of marketing in Sainsbury's

The information retrieved from relevant secondary sources has confirmed that Sainsbury's has ensured sustainable business growth due to the strategic operational efficiency of its marketing practices identified in the business eco-system of the company (Sainsbury's, 2022). In general, some of the strategic marketing roles and actionable practices that are responsible for positively influencing the overall organizational betterment of Sainsbury's are as follows;

  • Defining the brand and strategic brand management

It has been identified that well-crafted marketing practices have strategically influenced the brand definition of Sainsbury's and eventually, the same has optimized the overall brand management of this esteemed organization.

  • Initiative to arrange campaign management to optimize marketing activities

In accordance with the organizational details of Sainsbury's, it has been noticed that marketing functionalities play an influential role to optimize the campaign management of this leading UK-origin company(Sainsbury's, 2022).


Figure 1: Role of marketing in influencing operational efficiency of Sainsbury's

(Source: Sainsbury's, 2022)

  • Significant role in influencing promotional activities to maximize potential customer reach

Even, well-crafted marketing tactics are responsible to optimize promotional activities and this is how the maximization of potential customer reach can be attained.

  • Influence in causing website traffic to ensure revenue maximization

Based on the information available from reliable secondary sources, it is now confirmed that the well-designed marketing practices of Sainsbury's have caused this organization to maximize its website traffic, especially in recent pandemics and post-pandemic days (Sainsbury's, 2022). Eventually, the same led to an increase in estimated product sales of this organization over the period.

  • Strategic role in managing social media

Apart from that, the adoption of strategic digital marketing practices is empowered to manage various social media platforms as also noticed in the context of Sainsbury's. The same has strategically increased the potential targeted customer base of this organization in recent times.

  • To enhance internal communications

Adoption of effective marketing strategies can significantly optimize internal communications among various organizational elements as identified in the organizational eco-system of Sainsbury's.

4.2.Marketing department is necessary for various types of organizations

In accordance with the discussion unveiled throughout this paper, it is significant to claim that the marketing department is highly responsible for influencing various business operational activities of the companies as also identified in the context of different kinds of practical organizational instances. Concerning to this context, some of the significant reasons that claim the overall essentiality of marketing departments in various kinds of organizations in the recent competitive business environment are as follows.

  • Promotional activities

The concerned marketing department of an organization is assigned to draft strategic promotional activities in relation to maximizing the potential customer reach of the company (Alalwan, 2018). Due to this, almost all industry domainsincluding the retail sectors, telecommunication sectors etc. are now inclined to allocate more investments to strategize their corresponding marketing department.

  • Selling activities

The information derived from reliable sources has confirmed that the marketing department aims to maximize the selling activities of the companies in order to ensure strategic business growth over the period (Sharma et al. 2020). On the other hand, it can be said that marketing functionalities are subjected to maximize potential customer reaches strategicallyas also identified in the context of retail industry domain.

  • Marketing information management

According to the information available in the reliable relevant sources, it can be derived that the marketing department of the companies tends to usually be involved in managing significant information to positively impact strategic marketing management.In addition to this context, “marketing information management” is indeed significant in enhancing operational efficiency of hospitality industry domain.

  • Service/ product management

It has been identified that the marketing department plays such a significant role in regulating product management and service management of the companies. Precisely, the operational efficiency of the marketing department is empowered to strategically optimize product or service management of the organization as per the information available from reliable secondary sources (Verdu-Joveret al. 2018).Even, the strategic role played by the marketing department can regulate overall product development and service quality enhancement as often noticed in the retail and manufacturing industry sectors

  • Price promotion and price estimation as per market competitiveness

In the recent competitive business environment, the activities initiated by the concerned marketing department are focused to optimize price estimation and price promotion of the services or products offered by the organizationsthat belong to retail, manufacturing, telecommunication domains etc.

  • Proper finance allocation

The well-organized operational activities of the marketing department of the companies can strategically regulate or influences the effective monetary allocation of the corresponding companies belong to almost all industry domains.

  • Strategic distribution in maximizing customer reach

It has been identified that the operational efficiency of the marketing department can optimize strategic distribution in increasing potential consumer reach to some extentirrespective to all industry domains in recent competitive business environment.

In this relevance, it must be included that a proper understanding of the key marketing functions helps to formulate the best effective strategies in supporting the further business growth of the companies(Alalwan, 2018). This is the reason why most organizationsirrespective to all industry sectorsare willing to adopt well-designed marketing practices as a strategic initiative for enhancing the overall estimated business growth of the companies over the period. This is to be included in this context that Sainsbury's business growth has significantly been impacted by the strategic operational efficiency of its marketing department.

Based on the information available from reliable secondary sources, it has been identified that the well-designed marketing practices of Sainsbury's have enabled this organization to gain competitive advantages over its contemporaries to some great extent (Sainsbury's, 2022). In a nutshell, the adoption of competitive marketing tactics has caused Sainsbury's to ensure sustainable organizational longevity in recent ambiguous business landscapes.

5. Discussion about relevant interpersonal, personal, and professional skills & behaviors relating to job performance or work in the contemporary business environment

5.1. Meaning of Personal, interpersonal, and professional skills and behaviors.

In the beginning, it is significant to claim that the term "employee attitude" can be considered as the collective impact of his or her interpersonal, personal, and, professional skills & behaviors. Precisely, personal, professional, and interpersonal attributes can collectively shape employee attitudes and overall employee behavior in a workplace environment.

Reflect on personal skills and behaviors

Personal skills refer to the significant attributes that enable one to communicate ideas properly and it strategically helps to optimize the active listening skills of an individual(Chathothet al. 2020). Precisely, enhanced personal skills can optimize healthy workplace culture in a business environment. As per the information reflected in the reliable sources, it has been noticed that organizations are interested to hire employees having enhanced personal behaviors and skills because such attributes are helpful in obtaining the best possible business outcomes in return if especially applied to marketing and management contexts.

Reflect on interpersonal skills and behaviors

In this context, it is relevant to state that interpersonal skills refer to the tactics and behaviors that a person tends to use when interacting with others as also noticed in various workplace environments also (Hamdani, 2018). In a nutshell, people generally apply interpersonal skills and behaviors all the time to deal with others, even in any workplace culture.

Reflect on professional skills and behaviors

Professional skills refer to employability skills or "career competencies and abilities” that are strategically applied in the workplace environment. In this relevant, it is essential to state that professional skills are subjected to positively influence employee competencies (Subramonyet al. 2018). Even, professional behaviors and skills can be developed or uplifted over the period in support of proper training. In general, professional skills can be considered as a combination of both soft skills (i.e. significant transferable traits such as communication, work ethic, and leadership, etc.) and hard skills including employee training, arrangement of workshops, etc.

5.2.Personal behavior relates to work in the contemporary business environment

In accordance with the discussion portrayed in this paper, enhanced personal behaviors of the employees play such a significant role in influencing overall workplace operational efficiency in the contemporary business environment. Some of the personal behaviors or skills relevant to optimizing work effectiveness in the competitive contemporary business environment are as follows;

  • Optimistic approach or positive attitude when dealing with the other team members

It has been identified that the positive attitude of the employees is empowered to enhance overall organizational performance (Keeet al. 2018). Even, the same can strategically boost different management and marketing practices of contemporary business culture.

  • Be accountable for the work assigned to per performed

Employees are needed to be accountable for the tasks or work allotted to them. Eventually, the same will optimize collective employee performances as a result.

  • Mutual respect for the other team members despite of the cultural differences

It is essential to have mutual respect for other teammates and it is expected that the same will strategically enhance the overall workplace culture of a business environment.

  • Proper maintenance of punctuality

Employees must maintain punctuality. Precisely, they are required to be particular to complete the assigned tasks on time. This personal trait can strategically enhance overall efficiency in the contemporary business environment according to the information unveiled in the secondary sources (Chathothet al. 2020).

5.3.Interpersonal skills relating to work in the contemporary business environment

Concerning to the significant aspects identified in the contemporary business environment, some of the significant interpersonal skills of the employees that are empowered to strategically impact their work efficiency are as follows;

  • Verbal and nonverbal communication

It has been noticed that proficiency in nonverbal and verbal communication can significantly influence the work efficiency of employees in contemporary business culture.

  • Ability to handle conflict

Even, conflict handling is highly essential in order to perform effectively in the current competitive business environment (Hamdani, 2018).

  • Teamwork

The employees needed to work in a team environment as most organizations nowadays practice decentralized or centralized modes of operation. Precisely, the ability to work in a team environment is one of the salient interpersonal skills of employees that enable them to remain highly competitive when working in the contemporary business environment (Arnold and Boggs, 2019).

  • Empathy to have a better understanding of the fellow teammates

As reflected in the secondary sources, empathy leads to having a proper understanding of others. Due to this, empathy is referred to as a significant interpersonal skill needed to optimize job performance in the contemporary business environment.

  • Coordination

The information stated in the secondary sources has confirmed that effective coordination can strategically lead to optimizing the job performances of the organization in current competitive business landscapes.

In a nutshell, employees are needed to become flexible and optimistic in order to remain highly productive. Apart from that, active listing and effective communication, etc. can empower an employee to become highly competent when working in a contemporary business environment.

5.4. Professional skills relating to work in the contemporary businessenvironment

As indicated in this paper, professional skills are empowered to directly influence the job performance of an employee in the context of the contemporary business environment. On the other hand, the professional skills and behaviors of a candidate can shape his or her employability skills to a great extent along with the professional expertise of the employee. In the recent competitive business environment, some of the influential professional skills and behaviors that can strategically shape the overall employability skills of the candidates are as follows;

  • Financial Accounting Skills

• Leadership Skills (Subramonyet al. 2018).

  • Data Analysis Skills

• Effective Communication (Shum et al. 2018).

  • Negotiation Skills
  • Conflict management
  • Business Management Skills

Even, a wide range of organizations has now adopted strategic initiatives to train their employees properly so that they can be enhanced and updated with these highly desirable professional skills as enlisted above.


The overall discussion reflected throughout this paper has claimed that the enhancement of personal, professional, and interpersonal skills of the employees is indeed essential in order to resolve contemporary issues in the business marketing and management contexts. Apart from that, this paper has evaluated the role of marketing activities with an emphasis on the essentiality of “marketing departments” in the organizational eco-system in support of relevant organizational instances.

Reference list

Alwan, A.A., 2018. Investigating the impact of social media advertising features on customer purchase intention.International Journal of Information Management, 42, pp.65-77.

Arnold, E.C., and Boggs, K.U., 2019. Interpersonal relationships e-book: professional communication skills for nurses. Elsevier Health Sciences.

Chathoth, P.K., Harrington, R.J., Chan, E.S., Okumus, F. and Song, Z., 2020.Situational and personal factors influencing hospitality employee engagement in value co-creation. International Journal of Hospitality Management, 91, p.102687.

Hamdani, M.R., 2018. Learning how to be a transformational leader through a skill-building, role-play exercise. The International Journal of Management Education, 16(1), pp.26-36.

Kee, J.W., Khoo, H.S., Lim, I. and Koh, M.Y., 2018. Communication skills in patient-doctor interactions: learning from patient complaints. Health Professions Education, 4(2), pp.97-106.

Sainsbury’s, (2022).Ways to shop with us at Sainsbury's. Available at: [Accessed on 1 January 2023]

Sharma, A., Rangarajan, D. and Paesbrugghe, B., 2020. Increasing resilience by creating an adaptive salesforce. Industrial Marketing Management, 88, pp.238-246.

Shum, C., Gatling, A. and Shoemaker, S., 2018. A model of hospitality leadership competency for frontline and director-level managers: Which competencies matter more? International Journal of Hospitality Management, 74, pp.57-66.

Subramony, M., Segers, J., Chadwick, C. and Shyamsunder, A., 2018. Leadership development practice bundles and organizational performance: The mediating role of human capital and social capital. Journal of business research, 83, pp.120-129.

Verdu-Jover, A.J., Alos-Simo, L. and Gomez-Gras, J.M., 2018.Adaptive culture and product/service innovation outcomes. European Management Journal, 36(3), pp.330-340.


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