Assessment Tasks: This section describes the assessment tasks.
Business case report: To successfully complete the business case report, you and your group are required to undertake the following activities:
Activity 1: In the first few weeks of term, you are required to self-select into and form groups of 3 to 4 students, maximum of 5 students. On-campus students confirm groups with the assigned lecturer. Distance students confirm groups via email with the unit coordinator. This activity is to be completed by week 5. You will have the opportunity to work on the business case with your group in class from week 6.
Activity 2: To successfully complete the assessment, your group is required to identify a business and the business stakeholder you will be writing the business case for. You might be pitching to an investor or the management of a business. Identify the business and the stakeholder. It can be:
On-campus groups confirm the selected business with the assigned lecturer. Distance groups confirm the selected business via email with the unit coordinator. This activity is to be completed by week 7.
Activity 3: Identify an innovation that your group believes could be reasonably discussed as the subject of the business case. The innovation you choose should have the potential to be developed sustainably over a commercially viable period of time. The suggested innovation must not be implemented by the firm yet. It can be an innovation your team come up with yourselves or something you learned about through any media.
Activity 4: Consider and evaluate the possible business models that could be used to realise the opportunities inherent in the innovation.
Activity 5:Develop the business case report with appropriate sections. Your report must include:
Each group is required to demonstrate both scholarly independence and academic integrity in undertaking all steps of the business case development process. Students are required to base their analyses on data that is reasonably and ethically sourced, and to use assumptions that can be justified in a commercial setting.
Responsibility for structuring, coordinating, and managing processes to finalise the business case lies with each group. Groups are encouraged to work with content beyond Tidd & Bessant (2018) and Osterwalder & Pigneur (2013). Groups must take charge and deliver a business case capable of convincing key or principal stakeholders that a return is assured.
As part of your group work, you are required to provide evidence of your team formation and ongoing team work with your business case. The team working evidence should be provided in the appendix, by including team charter and meeting agendas and minutes
It is given in this Amazon business case that based in Seattle, Washington, Amazon is a multinational company that focuses on the different aspects like cloud computing, e-commerce, artificial intelligence and digital streamlining. Founded in 1995, Amazon was an online market for books but slowly expanded into the field of selling apparels, electronics, food, furniture and other such items. It has different subsidiaries like Amazon prime, amazon music and audibles. Amazon has been developing its technology with every new service that it provides. Amazon prime allowed faster delivery of the products purchases online, Amazon Prime Now offers deliveries done within two hours and their new venture Amazon Go is a physical supermarket that will allow people to enter the store and purchase items using their amazon mobile application.
In order to provide these services, the employees in the company have to keep working without any breaks and have shifts. The night shift employees work for almost ten hours due to which the office canteen needs to be operational at all times. However, there are a lot of safety protocols that can be violated. This business case will identify the problem in detail and generate a credible solution to the problem.
1.0 The problem to be solved
Amazon is known for the innovative products and services. In order to come up with these, the employees at Amazon work day and night without any breaks. However, the people working at night are far less than the people working in the day due to various safety protocols that the company has to follow. Just like any other corporate offices, Amazon too provides canteen services to its employees. As the number of employees at the night is less than that of the day, having the canteen services at night time is not feasible. There are different kitchen safety protocols and risks that arise when the canteen is open for all night. If these protocols are broken, Amazon as a company may have to face consequences that could be a hindrance to the progress of the company as a whole. (Antikainen & Valkokari, 2016)
1.1 Problem insight
It is given in this Amazon business case that there are different safety procedures that need to be carried out in order to safeguard the equipment that are used in the kitchen of the canteen. Since the people work all day and night, the equipments in the kitchen remain plugged in all the time. This can turn hazardous as the equipments remain running without any breaks. This will overwork the machineries causing them to malfunction which will in turn increase the costs of maintenance of the equipments. Night shifts at Amazon last for ten hours. The timings differ according to the regions but the common timings usually between six o’clock in the evening and five o’clock of the next morning. During the period only a small percent of the total number of employees at Amazon come at work. These include people who deal with international business processes of the company. Keeping the canteen open for these employees is not feasible for the company. Instead a different solution for the problem should be found that is feasible and will reduce the maintenance cost of the different equipments of the kitchen. (Cabezas, 2017)
2.0 Portfolio of generated solution ideas
In order to avoid risks and breaking any safety protocol, it is given in this amazon business case that amazon must come up with a solution that is both feasible and beneficial. There are a number of plausible solutions that will help solve the problem and will help in catering the demand of the company. Every option will have their own pros and cons which will be discussed in detail. (Charles et al.2017) Some solutions that be applied are:
2.1 Solution selection analysis
The different solutions that have been identified in the above section will be analyzed in detail and the most credible solution will be selected.
3.0 Value proposition benefits
The problem of the company given in this amazon business case is that the Out of the four different solutions, collaborating with the food delivery service will prove to be the most beneficial one for the company and the employees as well. Only a limited number of people will order. (Tukker et al.2017)
The benefits of these services are as follows:
Since the benefits of the services will outweigh the costs, the service provided will be proven beneficial for the company and its employees.
3.1 Value proposition development and delivery
4.0 Business model description
4.1 Financial value capture
There may not be many ways to produce revenue. However, kit is given in this amazon business case there will be savings on different aspects of the company when this service is implemented in the company. (Joyce & Paquin, 2016)
There will be savings on:
5.0 Strategic fit
There are a number of strategic advantages for the collaboration with food delivery company.
It is concluded from this amazon business case that the main problem faced by amazon is the canteen running all night which can lead to violation of various safety protocols and increase in the cost of maintenance and electricity used. An alternative selected for this is Amazon collaborating with the food delivery services that will allow employees to login using their corporate email ids and order food according to their choice. This will lower the maintenance costs, supply storage cost, electricity bills and the amount of kitchen staff hired. Amazon business case assignments are being prepared by our management assignment help experts from top universities which let us to provide you a reliable assignment help online service.
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