The process of collecting data from random participants for the sake of research is known as convenience sampling. Also known as accidental sampling, such data collection is generally done from human subjects as it is easily accessible. However, when conducting convenience sampling, the subjects are not selected strategically, making for non-probability sampling.
Data is collected from a pool of varying respondents. The purpose of the research determines the technique used for sampling and the sampling amount.
Why do we need to use convenience sampling?
Evident from the name, convenience sampling, in simple words, is quite convenient. It helps to save time by selecting random subjects for data sampling for research. Though this does not consider the entire populace, it surely helps to describe one of the possible outcomes of the research.
Convenience sampling is relatively easy to conduct and does not require many monetary methods. It allows the entire process to be quick and without any limitations. Let us take a look at the following example:
You have been asked to conduct a study for KFC. You cannot possibly find every KFC customer in town to conduct your survey. Instead, you conduct convenience sampling on the customers that are arriving at the store. It makes the process authentic and does not require much time to conduct.
Convenience sampling is a simple method of collecting/sampling data for studies required on a vast population, and no specific conditions limit the outcome.
The different methods of convenience sampling:
The method of conducting convenience sampling is based on the purpose of the task. However, the primary methods are overall similar. Follow these three simple steps to conduct convenience sampling.
Convenience Sampling: Advantages and disadvantages
Like everything else, convenience sampling comes with its own set of pros and cons. So let us start by looking at the advantages.
Convenience sampling: Pros
Now that we have taken a look at the advantages let’s start with some of the cons of convenience sampling.
Convenience sampling: Cons
Now that we have discussed the pros and cons of convenience sampling, we need to keep in mind that every method comes with its own set of disadvantages; however, as compared to other methods, convenience sampling has significantly fewer limitations. Furthermore, sometimes the limitations can be every minute and neglected, making the process quite fast and easy on a low budget.
The convenience sampling method has been in use for many years. The cons presented by this method can be easily countered by devoting more time and conducting the method several times to filter out the right solution.
The method of collecting data from random participants for research is known as convenience sampling.
Convenience sampling is a great method of data sampling thanks to it being budget-friendly, quick to conduct and does not require specialised equipment or environment to conduct.
Conducting the process multiple times can help to reduce the resulting bias and make the results more accurate when conducting convenience sampling.
Convenience sampling can be conducted when the study results do not require pinpoint accuracy for the right outcome. For example, it can include customer surveys, employee surveys etc.
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