The major concepts that support particular research are described by using the theoretical framework examples. The presence of a theoretical framework would ensure that the research is conducted on established grounds. By valid research, particular theories are developed by scholars that would help make academic predictions.
The way to create a theoretical framework:-
You should follow three steps to draft a good theoretical framework. They are:
Realizing the important concepts within the selected topic
In the first stage, you should consider the research questions and problem statements relevant to that of the task. A single concept would have multiple implications and definitions, and hence you should clearly specify them before the audience by making the use of theoretical framework examples.
A thorough analysis of the related theories
The effective comparison and reference to similar sources would help the student in exploring the relevant concepts and information. The best approach to satisfy this parameter is to draft a literature review. You should focus on how the various researchers have created a valid connection between them for conducting the intended study.
The appropriate approach and definition could be identified by going through various models and theories. The amalgamation of the various concepts could also be done in the demanding research projects that would help in creating a unique framework for the task.
Though the focus should not be deviated from highlighting the most valid theories relevant to the selected topic. You could also provide the justification for not using a particular concept that may seem appropriate in the primary view.
The relevance of your research in the selected discipline
Though you would have conducted a detailed discussion about other relevant theories in your research paper, the theoretical framework should justify the contribution made by it on the particular discipline.
The below parameters should be considered while preparing the theoretical framework examples: –
Format to be followed in theoretical framework examples
The literature reviews form to be the major part of a thesis dissertation and hence should be seriously considered while preparing the theoretical framework examples. It should be considered a major element and chapter of it. An effective theoretical framework would help the student and scholar in easily dealing with complex concepts and theories.
There are no hard and fast rules to be followed while using the format for theoretical framework examples. The only thing to be focused on is to sustain a logical and contextual structure. The logical flow could be ensured in the theoretical frameworks by referring to the research questions, key concepts, etc.
Theoretical framework samples
The key components, like the literature review, research statement, and problem statement, constitute the backbone of the theoretical framework examples.
The case study of a random organization, i.e. Company X, is considered for an instance. The company is facing problems in retaining online customers after they have made their subsequent purchases. The management is focusing on the aspect of customer satisfaction to increase the rate of customer loyalty. The company has realized that the targeted goal could only be achieved through this approach.
You can identify the below-mentioned research questions, problem statement, and objective to carve out the real issue. They are:
Problem: The major part of the online customers are not reverting back to make further purchases.
Objective: Increase the rate of revenue by increasing the level of customer loyalty.
Research Questions: How exactly the satisfaction level of online buyers could be increased by augmenting customer loyalty?
· How does the existence of Customer satisfaction depend on the factor of customer loyalty?
· What is the current status of satisfaction level among the online buyers of Company X?
· What are the major factors that would directly impact the satisfaction and loyalty level of the online customers of company X?
It is clear that customer satisfaction and loyalty would become the major aspect of the research in this case. The theoretical framework will be considered incomplete if these concepts are not explored thoroughly.
In the below section of this article on theoretical framework examples, we have focused on just elaborating how the concept of customer satisfaction should be attended.
As per the definition provided by the renowned scholar Thomassen in 2003, the concept of customer satisfaction is the mental state achieved by the customer by comparing the experience from the product with their expectation. Further clarification on this definition was given by Kotler & Keller in the year 2008, which states that the determination of the customer satisfaction is done by the level to which the person is disappointed or happy with the performance of the company. If the company’s performance is not great, it will generate a higher level of customer dissatisfaction. The customer would satisfy or get happy with the product when it exceeds the personal expectation.
Though some scholars like Zeithaml and Butner put forward the views in 2003, which was quite dissimilar from that of the Thommassen’s. As per them, it is from the consumer’s fulfilling response that the level of satisfaction is determined. The parameter of customer-related fulfilment could be achieved by augmenting the quality of the product to a very pleasurable level. The purchasing aspect of the customer is highly focused on this approach.
The unconscious aspect is highly focused upon by the Thomassen, which makes it the most relevant one, even in the modern era. The same approach is supported by scholars like Bitner and Zeithaml, who claimed that customer satisfaction would depend upon their reaction to the company’s products. The management team of Company X has claimed that it would want to engage with the customers at an emotional level rather than just selling its product. The approach would help in increasing the satisfaction level of the employees.
Customer satisfaction model followed by Thomassen.
The impact on customer satisfaction is made by the factors called value proposition as per the opinion of Thomassen. The major factors that are addressed in the model proposed by Thomassen are Marketing and public relations, word of mouth, past experiences, and personal needs. The experience of the customer is compared with these parameters to determine the level of their satisfaction. Company X could use this model to understand the level of customer satisfaction and how it could be improved to a further level.
The use of theoretic framework examples would help in thoroughly conducting research.
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